Social Media Workshops
According to a survey conducted by American Express Open, the most common online marketing techniques currently being utilized by small businesses are a company website followed by social media.
The NJSBDC at Brookdale Community College is now offering e-marketing seminars to help you grow your business. Join the other small businesses who have discovered the benefits of online marketing by attending any of the up-coming seminars listed below. The seminars will be presented by highly-qualified professionals. Furthermore, all the attendees will have the opportunity to sign-up and receive FREE one-on-one counseling on the subject matter.
Don’t miss this opportunity to grow your business
NEW: Google+ for Business
Instructor: Lisa Kanda
Thursday, June 13, 2013, 9:00 am – 12 noon
Google+ is more than just a social network, having amassed over 40 million users to date and growing. Seen as a business and professional network that is now integrated with Google local business listing services, it is a required for those who want control of their business information on Google. Participants will learn how to complete their Google+ profiles and business pages. Services provided by the Small Business Development Center. 0.3 CEU
Course Code: CEBM-364-01 CSU
Fee: $55
To register call (732) 255-0404 or register online for Ocean County College
Email Marketing For Small Business
Instructor: Riina Van Rixoort
Wednesday, June 12, 2013, 6:30 pm – 9:30 pm
You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing campaigns. You will have the tools to start to build your own successful email marketing program.
Course Code: XBUSD 091 SW
Fee: $55
To register online click here For more information call 732-842-8685
NEW: Google+ for Business Instructor: Lisa Kanda
Saturday, June 15, 2013, 9:00 am - 12 noon
Google+ is more than just a social network, having amassed over 40 million users to date and growing. Seen as a business and professional network that is now integrated with Google local business listing services, it is a required for those who want control of their business information on Google. Participants will learn how to complete their Google+ profiles and business pages. Services provided by the Small Business Development Center. 0.3 CEU
Course Code: XBUSD 092 SW
Fee: $55
To register online click here For more information call 732-842-8685
Social Media Strategy for Businesses
Instructor: Lisa Kanda
Wednesday, Jan., 2013, 16, 6 pm – 8 pm
Participants in the workshop will create a social media strategy for their business, discover what social media networks are appropriate for their business marketing initiatives, and learn how to implement a successful social media program. Participants will walk out the door with a strategic social media plan of action.
Course Code: XBUSD 079 SW
Fee: $45
To register online click here
For more information call 732-842-8685
Intro to Facebook Business
Instructor: Lisa Kanda
Wednesday, Jan., 30, 2013, 9 am – 12 noon
(Hands on, computer based workshop)
Do you know how to set up your Business Page on Facebook? This information packed workshop will give you tips and tricks to utilize Facebook Business (Fan) Pages as a marketing and business tool. This is an introductory hands-on workshop where you will create and work directly on your business page!
Participants will learn:
- What social media is and why you need to know about it
- Why you should care how this is impacting customer relationships and buying practices
- The rules and etiquette of social media
- How to set up a Facebook Business Page
- How to secure your unique URL for your page
- A comprehensive review of the “Edit Page” features
- A review of the changes recently made to Facebook Business Pages
Course Code: XBUSD 074 SW
Fee: $55.00
To register online click here
For more information call 732-842-8685
Intro to LinkedIn
Instructor: Lisa Kanda
Tuesday., Feb. 12, 2013, 6 pm – 9 pm
(Hands on, computer based workshop)
Have you signed up for LinkedIn but haven’t completed your profile or built your connections? How can this social media tool help you build your network, get new business or find a job? This introductory workshop will teach you the basics of LinkedIn
Participants will learn:
- The features and navigation of LinkedIn
- How to create and optimize a LinkedIn profile
- How to create status updates and share information of value
- How to develop and leverage your connections
- How to search and participate in groups
Course Code: XBUSD 080 SW
Fee: $55.00
To register online click here
For more information call 732-842-8685
Facebook Business Pages – Intermediate Level
Instructor: Lisa Kanda
Monday, Mar., 18, 2013, 6 pm – 9pm
(Hands on, computer based workshop)
Do you have a Facebook Fan Page already? Do you want to learn how to use Facebook to build your business? Facebook provides businesses with many opportunities to find and get loyal customers, but you need to know what works for your business to achieve your goals. This information packed workshop will give you tips and tricks to utilize Facebook Business (Fan) Pages as a marketing and business tool.
This is an intermediate hands-on workshop where you can work directly on your business page! You must already have a Facebook Business Page created with at least 25 “likes” in order to participate.
Participants will learn:
- How to customize a Facebook Business Page
- How to use all the features within the Fan Page
- A comprehensive review “Insights”
- How to create content and get fan interaction
Course Code: XBUSD 077 SW
Fee: $55.00
To register online click here
For more information call 732-842-8685
Intro – Twitter for Business
Instructor: Lisa Kanda
Thursday, Mar., 7, 2013, 9 am – noon
(Hands on, computer based workshop)
Are you baffled by Twitter and want to learn how to use it as a marketing and business tool? Learn how to use Twitter to establish your credibility, influence your followers, share great content and attract the types of people who need your expertise as well as your products and services.
Participants will learn:
- How to set up a Twitter profile
- Twitter rules & etiquette
- How to write great tweets
- How to find people to follow
- How to get people to follow you
- How to use the @ and # symbols
- Using Twitter search
Course Code: XBUSD 082 SW
Fee: $55.00
To register online click here
For more information call 732-842-8685
Intermediate – LinkedIn for Business
Instructor: Lisa Kanda
Thursday, Mar., 21, 2013, 9 am – 12 noon
(Hands on, computer based workshop)
Have you been using LinkedIn but want to take it to the next level? This workshop will help you learn about the additional features of LinkedIn and how they can help you grow your business and career.
This is an intermediate hands-on workshop and you must already have a LinkedIn profile created and completed to at least 85% and over 50 connections established.
Participants will learn:
- The newest features of LinkedIn
- Advanced profile options and using applications to enhance your profile
- Optimizing your status updates to make connections
- How to create and optimize a LinkedIn Business Page
- Best practices for sharing in groups
- How to create and search for events
Course Code: XBUSD 081 SW
Fee: $55.00
To register online click here
For more information call 732-842-8685
