News & Events

NJSBDC Client Highlight – September: Le-Ed Concrete & Supply Company

Established in 1970, Le-Ed Construction started as a concrete contracting company specializing in curb and sidewalk installation.  Expanding from the contracting side of the business in the 1980′s, the organization evolved into a masonry material and landscape supply distribution center with three locations in Ocean County.
Le-Ed Concrete & Supply Company manufactures […]

September 4th, 2014|Categories: All, Client Highlights|Tags: |

Social Media for Business – 7 Steps to Create Your Strategy

One of the most common statements I hear from businesses is “I know we need to use social media in our marketing, but we don’t know where to start.” One of the tools I use in my Social Media Strategy Workshop is a worksheet that helps businesses use a […]

September 4th, 2014|Categories: All, Small Business Blog|Tags: |

NJSBDC Client Highlight – August: The Stone Hut

Mary McDonnell first opened the well-known and well-loved store, The Stone Hut, in 1990 in Brooklyn, New York. Since that time, she and her staff have been providing beautiful sterling silver and semi-precious stone jewelry and unique home accents in Point Pleasant Beach, Manasquan, Hoboken, and currently in Pier […]

TIPS: Simple SEO for blog posts

Adding new blog posts to your website is an easy way to increase your visibility in the search engines and lure prospects to your website.

One tactic of Search Engine Optimization (SEO) is to optimize each page or blog post around a keyword phrase that a person — your prospect […]

July 31st, 2014|Categories: All, Small Business Blog|Tags: , |

Digital Blueprint Certificate Provides Essential Digital Strategies For Small Businesses

The America’s Small Business Development Center New Jersey at Brookdale Community College has released a certificate program focused on digital strategies and implementation for small businesses. This program encompasses the fast-moving essential skills all small businesses require to succeed and grow in today’s changing marketplace. The Digital Blueprint Certificate […]

July 15th, 2014|Categories: All, Small Business Blog|Tags: |

NJSBDC Client Highlight: Manda’s Music Together


The NJSBDC at Brookdale Community College Client Highlight for July
Amanda Munice, owner of Manda’s Music Together, first was in contact with America’s SBDC of New Jersey at Brookdale Community College in March of 2013 as a Sandy impacted start-up.

Music Together is an internationally recognized early childhood music and movement […]

7 Steps To Declare Your Independence – Small Business Start-ups

As Independence Day quickly approaches, I have been giving thought to how this special day celebrates the American spirit to break free, and not only in the political sense. We are a nation built on “start-ups” and entrepreneurship. Our forefathers, and in many cases our grandfathers, grandmothers, parents or great grandparents […]

July 3rd, 2014|Categories: All, Small Business Blog|Tags: |

The Importance of a SWOT Analysis in Marketing

Due to profound changes over the past 10 years in the business environment, today, as never before, companies face a host of challenges as well as opportunities in terms of survival, profitability and growth.  Marketing plays a key role in addressing these challenges. Financial success of a business typically […]

NJSBDC Client Highlight: Shore Cake Supply

 Shore Cake Supply, Baked to Perfection and Ready to Delight!
According to Jennifer Welter, owner of Shore Cake Supply, one day while she was out driving her minivan, schlepping her young boys around town to pick up the 2 things she needed to finish a cake, a light when off […]

June 2nd, 2014|Categories: All|Tags: , , , |

6 Tips to Improve Your Small Business Social Media ROI

Small business owners face many challenges when it comes to running and growing their business. One of the biggest hurdles that small business owners face is in finding ways to integrate social media into their marketing efforts that will provide return on investment or ROI. Over the last couple […]

May 21st, 2014|Categories: All, Small Business Blog|Tags: , |