Marketing Strategies

MARKETING STRATEGIES FOR SMALL BUSINESSES

Robert Mika

This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.

Course is 15 hours. (5 sessions – 3 hours each)

Fee: $269

Saturdays:	Jan. 21, 2012	9 am – 3:30 pm*
	Jan. 28	9 am – 3:30 pm*
	Feb. 4	9 am – 12 noon
Location:	Brookdale Community College

To Register: Online click here  or Call (732) 224-2315 or   Code: XBUSD 044SW
*BRING Lunch – food service is not open 

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Tuesdays:	Jan., 31, 2012	9 am – 4 pm
	Feb.  7	9 am – 4 pm
	Feb. 14	9 am – 12 noon
Location:	Brookdale Community College

To Register: Online click here or Call (732)224-2315  Code: XBUSD  044SW

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Wednesdays:	March 7, 2012	6:30– 9:30 pm
	March 14	6:30– 9:30 pm
	March 21	6:30– 9:30 pm
	March 28	6:30– 9:30 pm
	April 4	6:30– 9:30 pm
Location:	Brookdale Community College

To Register: Online click here or Call (732) 224-2315  Code: XBUSD 044SW

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Saturdays:	April 14, 2012	9 am – 3:30 pm*
	April 21	9 am – 3:30 pm*
	April 28	9 am – 12 noon
Location:	Ocean County College

To Register: Call (732) 255-0404  Code:CEBM 277
*BRING Lunch – food service is not open

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For more information: contact our office or call Bill Nunnally (732) 224-2751.