Marketing Strategies

MARKETING STRATEGIES FOR SMALL BUSINESSES

Robert Mika

This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.

Course is 15 hours. (5 sessions – 3 hours each)

Fee:  $269

 

SPRING/ SUMMER 2014

Saturdays:  January 18  9:00 am – 3:30 pm
 January 25  9:00 am – 3:30 pm
 February 1  9:00 am – 12 noon
Location: Brookdale Community College

To Register: Online  Brookdale Community College  or Call (732) 224-2315  Code: XBUSD 044 CD
BRING LUNCH – food service is not open

 

Wednesdays: March 5 6:00pm – 9:00pm
March 12 6:00pm – 9:00pm
March 19 6:00pm – 9:00pm
March 26  6:00pm – 9:00pm
 April 2 6:00pm – 9:00pm
     
Location: Brookdale Community College

To Register: Online  Brookdale Community College  or Call (732) 224-2315  Code: XBUSD 044 CD

 

Wednesdays: June 25 6:00pm – 9:00pm
July 2 6:00pm – 9:00pm
July 9 6:00pm – 9:00pm
July 16  6:00pm – 9:00pm
July 23 6:00pm – 9:00pm
     
Location: Brookdale Community College

To Register: Online  Brookdale Community College  or Call (732) 224-2315  Code: XBUSD 044 CD

 

Saturdays: April 12  9:00 am – 3:30 pm
April 19  9:00 am – 3:30 pm
April 26  9:00 am – 12 noon
Location: Ocean County College

To Register: Online  Ocean County College or Call (732)255-0404 Code: CEBM-277-01 CSP
BRING LUNCH – food service is not open

 

Saturdays: November 1  9:00 am – 3:30 pm
November 8  9:00 am – 3:30 pm
November 15  9:00 am – 12 noon
Location: Ocean County College

To Register: Online  Ocean County College or Call (732)255-0404 Code: CEBM-277-01 CSP
BRING LUNCH – food service is not open

 

 


For more information: contact our office or call 732-842-8685

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