According to a survey conducted by American Express Open, the most common online marketing techniques currently being utilized by small businesses are a company website followed by social media.

The NJSBDC at Brookdale Community College is now offering e-marketing seminars to help you grow your business. Join the other small businesses who have discovered the benefits of online marketing by attending any of the up-coming seminars listed below.  The seminars will be presented by highly-qualified professionals. Furthermore, all the attendees will have the opportunity to sign-up and receive FREE one-on-one  counseling on the subject matter.

Digital Blueprint Certificate

Develop Digital Strategies to make your business soar! This 24 hour certificate program includes these social media workshops offered by the NJSBDC at Brookdale Community College.
Learn how you can make your own digital blueprint. – Digital Blueprint Certificate Information

 Don’t miss this opportunity to grow your business!

Fall 2014 Schedule

Creating a Social Media Strategy for your Business
Instructor: Lisa Kanda

Get your goals in gear with this new workshop! Your business social media strategy should be integrated within your overall marketing strategy.
In this workshop, participants will learn how to implement a successful social media program by focusing on goals, appropriate social media channels for target markets, creating social media calendar, implementation and return on investment.  Participants to walk out the door with a strategic social media plan of action.

NOTE: If you are interested in our new Digital Blueprint Certificate, this social media workshop is the first required workshop for the Digital Blueprint Certificate program. Digital Blueprint Certificate Information

When:
Tuesday, September 9     6:00pm – 9:00pm 

Wednesday, October 1     6:00pm – 9:00pm 

Course Code: XBUSD 079     Fee: $55

To register online click here or call 732-224-2315
For more information call 732-842-8685


Social Media B2C – Using Facebook and Pinterest
Instructor:  Lisa Kanda

Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.
In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms.
An overview of best practices and ample time for Q&A and how to demonstrations will be provided.
Digital Blueprint Certificate Information

When:
Wednesday, November 19     9:00am – 12 noon

Course Code: XBUSD 077         Fee:  $55

To register online click here or call 732-224-2315
For more information call 732-842-8685


Social Media B2B – Using LinkedIn and Google+
Instructor: Lisa Kanda

Does your business provided products and services to other businesses? LinkedIn and Google+ are social networks that focus on business and professional connections.
In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms.
An overview of best practices and ample time for Q&A and how to demonstrations will be provided.
Digital Blueprint Certificate Information

When:
Thursday, October 30     6:00pm – 9:00pm

Course Code: XBUSD 081      Fee: $55

To register online click here or call 732-224-2315
For more information call 732-842-8685


Social Media – Using Twitter and Instagram
Instructor:  Lisa Kanda

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?
Twitter and Instagram are social networks that focus short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms.  An overview of best practices and ample time for Q&A and how to demonstrations will be provided.
Digital Blueprint Certificate Information

When:
Tuesday, December 9     9:00am – 12 noon 

Course Code:  XBUSD 082       Fee: $55

To register online click here or call 732-225-2315
For more information call 732-842-8685


Introduction to Blogging
Instructor:  Lisa Kanda

If you already have a website and want to rank higher in search engines, showcase your expertise, and provide education and information to get new customers, blogging is a great way to do just that.
In this workshop, participants will learn the basics including blogging platforms, layout and vocabulary; blogging benefits, content creation and creating a blog editorial calendar.
An overview of best practices and ample time for Q&A and how to demonstrations will be provided.  Digital Blueprint Certificate Information

When:
Saturday, October 18     9:00am – 12 noon

Course Code:  XBUSD 094      Fee:  $55

To register online click here or call 732-224-2315
more information call 732-842-8685

 

 

The New Jersey Small Business Development Center network offers this specialized counseling and training and is funded in part through a Cooperative Agreement with the U.S. Small Business Adminstration, through appropriations made by the US Congress to further promote job creation and retention.