Meet the 2014 Small Business Growth Success Award Winner for
Monmouth and Ocean Counties:

Jennifer Welter, owner of Shore Cake Supply


On December 5, 2014 at the Forsgate Country Club in Monroe Township, NJ, Jennifer Welter was presented with the prestigious 2014 NJSBDC Small Business Growth Success Award for the Monmouth and Ocean County region. This award and annual event recognizes the business development and success of key NJSBDC network small business clients across the state. Their inspiring stories bring us together to celebrate business development and growth.

Jennifer, prior to launching her retail venture Shore Cake Supply earlier this year, immersed herself with the educational components of a business startup, taking several workshop at the ASBDC New Jersey at Brookdale Community College and ultimately earning her Entrepreneur Certificate. She then received one-on-one consultations with NJSBDC specialists covering a range of topics from accounting, sales tax and inventory control to marketing and social media.

“Jennifer took all the right steps in starting a business”, says Jackeline Mejias-Fuertes, Director of ASBDC New Jersey at Brookdale Community College. “Education, business planning, hard work and more…she asked questions, did her research and made informed decisions throughout the process. We are very proud of her well-earned accomplishments”.  Her smarts, hard work and dedication along with assistance from the America’s Small Business Development Center New Jersey at Brookdale Community College, led to the grand opening of her business on March 8, 2014. A recent Asbury Park Press article says that Shore Cake Supply is an “Ocean Township retail shop (that) takes the cake” and we agree.

“As for the NJSBDC, the two biggest things I learned were focus and direction”, Jennifer states.  “I had registered my business, completed a business plan and successfully obtained a business loan, but my ideas were so grand and scattered that I learned to pick a direction and focus on that.  One at a time.  And now that I’m open, the support continues. Working with consultants such as social media expert Lisa Kanda, has been amazing!  Lisa’s tips are priceless! I find comfort in knowing the NJSBDC at Brookdale Community College is a phone call away.”

Congratulations to Jennifer and Shore Cake Supply!

For more information on Shore Cake Supply, LLC visit