The America’s Small Business Development Center New Jersey at Brookdale Community College has released a certificate program focused on digital strategies and implementation for small businesses. This program encompasses the fast-moving essential skills all small businesses require to succeed and grow in today’s changing marketplace. The Digital Blueprint Certificate is comprised of eight courses—six core courses and two electives, covering social media and web development in both business-to-business and business-to-consumer models.

There has been a transformational shift in the marketing industry. An entrepreneur’s approach in connecting with both new and existing customers/clients does not resemble the standard approaches used only a few years ago.

Lisa Kanda, social media expert, instructor and CRO of Elkay Corporate Advisors says, “While many small business owners know that including social media is necessary to market their products and services, they either don’t have the time or the knowledge of the various platforms to implement a successful strategy. The Digital Blueprint Certificate is meant to provide business owners with the competencies to create and implement a digital strategy, using appropriate social media platforms, best practices and tools, to build their business and online reputation.”

Effective social media and digital campaigns go beyond simple posts and soft skills. They require planning and executing a strategy based on industry knowledge, research, measurable interactions, analytics and readjustments throughout the process.

Roland Reinhart, Marketing Consultant of the Reinhart Marketing Group and instructor states, “Digital marketing is a cost effective and measurable way to acquire new customers. Business owners must know these skills to remain competitive.” By creating a Digital Blueprint, participants walk away with a strategic plan to attract and retain customers and/or clients, drive online traffic, increase revenues, and manage their brand.

The Digital Blueprint Certificate is awarded to students who successfully complete eight courses—six core and two electives (100% attendance required).  Courses are as follows:

Core (18 Course Hours)

Social Media Strategy (3HRS)

Planning Your Website (3HRS)

Intro to SEO (3HRS)

Social Media B2B- Using LinkedIn and Google+ (3HRS)

Social Media B2C– Using Facebook and Pinterest (3HRS)

Intro to Google Analytics (3HRS)


Electives (Choose 2 -6 Course Hours)

Intro to Blogging (3HRS)

Social Media– Using Twitter and Instagram (3HRS)

Intro to Google AdWords (3HRS)

Creating Video for the Web (3HRS)


For more information about the Digital Blueprint Certificate, as well as information about the America’s SBDC at Brookdale Community College, please call 732.842.8685 or visit


About the NJSBDC

The New Jersey Small Business Development Centers network provides comprehensive services and programs for small businesses in New Jersey, helping businesses expand their operations, manage their growth, or start new ventures. Expert staff and practicing business consultants help small business owners and entrepreneurs to develop business plans, find financing, identify new markets, find procurement and international trade opportunities, commercialize technology and develop an E-commerce presence. This non-profit network is a federal-state-educational partnership, leveraging public and private funding sources to further maximize resources for the small business community. The network leverages funding from the Small Business Administration (SBA), New Jersey State Government, the educational institutions that host the 12 centers as well as other private sponsorships and grants. The NJSBDC Headquarters is located at the Rutgers Business School in Newark, NJ. The NJSBDC network is an accredited member of the National Association of Small Business Development Centers (ASBDC). More than 1,000 centers and satellite offices serve small businesses across the country. Visit