Savvy business owners know that our digital society has changed how customers find products and services. Using Google (or any search engine) is usually the starting place; and with smartphones and tablets the norm, it is even easier for consumers to get the information they need at their fingertips.
As a consultant to the Small Business Development Center teaching social media workshops, I interact with hundreds of business owners who know they need to be proactive in using technology and the Internet to connect with their customers. A starting point is by creating a social media strategy (yes, this is a workshop I teach, find out more here), and one of the frequently asked questions I receive during this workshop is “how can I improve my business ranking in Google search by using social media?”
In the short video below, you will learn:
- The connection between social media and search rankings
- Why it is important to “own” the first page of Google for your business
- How an optimized page looks with social media results
- The action steps you can take, right now, to improve your results in Google search.
To find out more about creating a social media strategy for your business, register for the upcoming workshops here.
About the author Lisa Kanda, owner of Elkay Corporate Advisors, has over twenty years experience with marketing, social media and branding. Lisa is a Social Media Consultant for the Small Business Development Center at Brookdale Community College (SBDC), assisting clients with different platforms of social media while guiding them on how to boost their brand. Lisa also teaches social media workshops for the SBDC.
Contact the ASBDC office to schedule an appointment with an expert to help you take your business to the next level.