America’s SBDC New Jersey at Brookdale Community College invites small business owners of Monmouth and Ocean Counties to attend a no-cost Social Media in a B2B World: Creating a Successful Strategy for 2017 Bootcamp on December 1, 2016 from 9:00am – 12:00pm at Brookdale Community College Lincroft, NJ Campus OR on December 6, 2016 from 9:00am – 12:00pm at Ocean County College in Toms River, NJ. Many small businesses have discovered the hard way that simply being present on social media isn’t enough. For those who focus on business to business marketing, a comprehensive social media strategic plan that addresses their specific challenges and opportunities is essential for success. In 2017, business owners have an opportunity to use social media to establish thought leadership, build relationships, grow partnerships, and generate leads and sales, while also potentially reducing marketing expenses and assisting in reputation management. The public expects businesses to be on social media with information about their products and services and to interact with them through these outlets. Social media in the business to business environment is no longer an option. Business owners can impact their bottom line by investing in these tools to grow their online presence. Seating is limited for this no-cost, high-impact Bootcamp. To register for the Bootcamp at Brookdale Community College on December 1st, select the below:
To register for the Bootcamp at Ocean County College on December 6th, select the below:
Topics Includes: How to Create a B2B Social Media Strategy Key Differences between B2B and B2C Social Media Marketing Steps to Create a Successful B2B Strategic Plan Common Obstacles to Implementation How to Implement a Successful B2B Plan Finding Your Audience – How to Select the Right Social Media Platforms Common Mistakes Businesses Make Best Practices for Content Creation and Lead Generation Tools and Tips for Reputation Management There is also a limited-seating afternoon LinkedIn hands-on session for those who qualify. If interested in the afternoon session, when registering, note the criteria required and if you meet that criteria, change the “add-on” quantity to 1. The afternoon session covers: LinkedIn Training Part 1 – How to Use LinkedIn to Attract Clients/Customers How to optimize your profile to rank higher in search results Using groups to solve customer problems and be known as the “go to” person Sharing content that elevates your expertise Features and benefits of inclusion in ProFinder LinkedIn Training Part 2 – How to Use LinkedIn to Find Clients/Customers The pros and cons of adding connections How to strategically use LinkedIn search Adding connections through alumni and groups The hidden strategy behind “Who’s Viewed Your Profile” |
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Facilitator for the Social Media in a B2B World: Creating a Successful Strategy for 2017 Bootcamp is social media and marketing expert Lisa Kanda, President of Elkay Corporate Advisors, LLC. Kanda has helped hundreds of business owners get results using marketing, social media and branding strategies. Kanda is also an instructor for the ASBDC at Brookdale Community College Digital Blueprint Certificate Program and a Social Media Consultant for the center, assisting clients in utilizing social media to grow their businesses. |
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Funded in part through a Cooperative Agreement with the U.S. Small Business Administration, The New Jersey Small Business Development Centers (NJSBDC) network is also funded by the state of New Jersey and is hosted by Rutgers Business School: Newark and New Brunswick.