In 2017, businesses have an opportunity to use social media to establish thought leadership, build relationships, grow partnerships, and generate leads and sales, while also potentially reducing marketing expenses and assisting in reputation management.
The NJSBDC at Brookdale Community College in collaboration with Brookdale Community College Business Services invites active businesses and employees to attend tuition-free workshops.
The public expects businesses to be on social media with information about their products and services and to interact with them through these outlets. Simply being present on social media isn’t enough. Business owners can impact their bottom line by investing in these tools to grow their online presence.
Take advantage of this opportunity to participate in two highly sought after social media workshops covering strategies on Facebook and LinkedIn (schedules outlined below).
 Seating is limited for this no-cost, high-impact workshop and seats will go fast. Registration for each individual session required. 
LinkedIn: Your Secret Weapon to Finding Leads and Generating New  Business
In this workshop, participants will learn:
* How to create a B2B social media strategy for lead generation and business development
* The benefits of using ProFinder for new business leads
* Profile optimization tips to rank higher in search results
* How to create compelling content that elevates expertise
Facebook for Business: Marketing Strategies for Organic and Paid Reach and Engagement

In this workshop, participants will learn:* How to create a Facebook business strategy
* Best practices for creating a business page
* Content strategies for both organic and paid reach and engagement
* How to use Facebook insights to optimize content development
* How to create Facebook ads and custom audiences to get results



Facilitator of these workshops is social media and marketing expert Lisa Kanda, President of Elkay Corporate Advisors, LLC.
Kanda has helped hundreds of business owners get results using marketing, social media and branding strategies. Kanda is also an instructor for the ASBDC at Brookdale Community College Digital Blueprint Certificate Program and a Social Media Consultant for the center, assisting clients in utilizing social media to grow their businesses.