As a small business owner, sorting through the thousands of voices in the sea of social media can be a job in and of itself. Each voice claims to be an expert with “7 Tips for….”, 15 Way To….”, “30 Best….” and so on. So how do you find the voices serving up the most drilled-down, relevant information meant to help you grow your business? Here’s a great starting point with reporters, content providers and entrepreneurs who get it right and consistently provide valuable content.
Neil Patel @neilpatel
I like this guy…a lot. Neil Patel provides concrete, super useful information and advice. He does his research, is an active entrepreneur and provides real insight in a conversational tone without fluff. Neil founded KISSmetrics, Crazy Egg, QuickSprout & Hellobar. He is an entrepreneur, investor & influencer as well as a columnist for Forbes, Inc, Entrepreneur, Huffington Post & more.
Some tweets from @neilpatel
How to Do an SEO Audit Using Google Search Console | Ep. #145 http://mschool.growtheverywhere.libsynpro.com/how-to-do-an-seo-audit-using-google-search-console-ep-145?tdest_id=418298 …
A Step-by-Step Guide to Dominating Any Keyword You Choose https://www.quicksprout.com/2016/12/19/a-step-by-step-guide-to-dominating-any-keyword-you-choose/ …
New York Times Small Business @NYTbusiness
This one doesn’t really require much explanation…it’s The New York Times…small business. It connects you to excellent articles ranging from taxes, social media, health insurance and more.
Some tweets from @NYTbusiness
More and more companies are forgoing building technology in-house and acquiring start-ups http://nyti.ms/2hI6BvY
“Crowdfunding is all about storytelling.” http://nyti.ms/2ivQMdm
Hootsuite @hootsuite
Hootsuite is a powerhouse social relationship platform and more, providing the tools to both streamline and up your social media game. Their content creation is on point, providing excellent social media news and tips. Great example of a product leveraging their vast knowledge to provide value and create a community.
Some tweets from @hootsuite
Hidden tricks that will make your YouTube video an Oscar-worthy production http://ow.ly/S9iQ301ZUcs 5 YouTube secrets
Snapchat hacks http://ow.ly/WaqS307lvym 22 tricks and features you probably didn’t know about
Mari Smith @MariSmith
If you are interested in marketing on Facebook for your business, Mari Smith is your source. If she hasn’t talked about it or written about it and it has to do with Facebook, you probably don’t need to know about it. Not only does she provide excellent original content, she shares impactful social media from all over covering multiple platforms.
Some tweets from @MariSmith
Facebook Ads That Actually Work (and why), The Facebook Funnel and More http://ow.ly/T1Db306YFZa | Read the Social Scoop!
12 Gorgeous Ways to Style Your Products for Social Media http://ow.ly/hIyJ306jB6J via @AdobeSpark | Love this!
Mark Cuban @mcuban
You know who Mark Cuban is. Serial entrepreneur, investor, owner of the Dallas Mavericks and more. If you’ve ever read an interview with him, seen him on Shark Tank or caught him live, you know that he shoots it’s straight. That’s what you want. Big bonus: he really interacts with his followers.
Some tweets from @mcuban
Cardiovascular imaging startup to map cardiac disorders backed by Mark Cuban http://medcitynews.com/2016/11/cardiovascular-imaging-tool-developer-identifying-cardiac-disorders-backed-mark-cuban/
If im a geek looking to make money. I would start a business setting up 2 step authentication. 20 bucks a device.
#HackAvoidance
Social Media Today @socialmedia2day
Social Media Today provides best practices and social media tips from the expert. I’m a big fan of their emails too. They cover every platform from every angle and skill level. One of the top sources of info ranging from “how-tos” to industry reporting.
Some tweets from @socialmedia2day
Snapchat vs Instagram – Which Platform is Better for Your Brand? (by
@alancassinelli) http://ow.ly/kDRX307xQsO#smmHow to Market to Each Generation on Social Media
[Infographic] http://ow.ly/wcQQ307D3jF#smm
Written by Pasqualina DeLucia-DeBoer – Assistant Regional Director of the NJSBDC at Brookdale Community College