Thursday, January 28, 2021 (Newark, NJ) – New Jersey’s Small Business Development Centers (NJSBDC)
announced targeted and comprehensive training and technical assistance to New Jersey businesses and
entrepreneurs based on an online survey the network commissioned by Rutgers University’s Heldrich Center.
The survey work began in June and was completed in December 2020. The focus of the survey was on small
businesses to include non-profit leaders who are business owners or primary decision-makers. The targeted
businesses operated at a minimum of 51% in New Jersey. The study’s goal was to examine how businesses
revised operations during the pandemic to conduct business, serve customers, and support employees.
Kelly Brozyna, CEO and State Director for the NJSBDC network, says, “We knew early on that the NJSBDC
network was actively counseling and training businesses vastly affected by COVID-19. We needed data on
how this impacted their operations and revenue potential to understand the depth of their need and the overall
outlook for the future.”
Through the study, businesses indicated the need for additional financial support, remote working solutions,
ways to reach customers online, supply chain concerns, closing a business/ bankruptcy info, and cybersecurity
To meet these needs, the NJSBDC expanded their successful #NJThrives initiative and developed “Upgrade
Your Business”, a comprehensive series of webinars designed to help drive business success beyond the ‘new
normal’ of today’s environment. The topics revealed in the study are reflected in the “Upgrade Your Business”
categories listed below:
• Money Matters: Grants, Loans, and Credit;
• Digitize & Socialize: Leveraging Your Business with E-Commerce,
Digital Marketing, and Social Media;
• Pain Points & Productivity: Overcoming Remote
• Legal Matters: Asset Liabilities and Exit Strategies;
• Supply Chains & Vendor Pools: Supply Chains and Responsible Vending; and,
• Cyber Issues: Cyber Security Threats and Protections.
Kelly Brozyna says, “Though today’s economic landscape may be unique, the fundamentals of doing business
hasn’t changed. Our business owners just need assistance with tools and training to help them overcome
today’s challenges. The businesses-our clients, they’re the ones that make the magic happen. They need our
support, and we’re honored to be in the position to provide the much-needed resources for them.”
The NJSBDC isn’t alone in its efforts to help New Jersey businesses address the needs outlined in the
Governor Phil Murphy recently announced $50 million in additional aid for small businesses and technical and
logistical assistance to ensure that those needs are met.
The New Jersey Business Action Center (NJBAC) works together with the NJSBDC to provide strategic
technical assistance, resources, and tools to ensure all businesses and entrepreneurs have what they need to
“The NJBAC is a great partner, and with the NJEDA, we’ve been able to help a lot of struggling businesses in
the state,” says Ms. Brozyna.
The NJSBDC is a public, private partnership headquartered at Rutgers Business School in Newark. The
network has 12 regional centers and over 20 affiliate offices in all 21 counties across the state. Since the
pandemic, the NJSBDC has serviced over 9,500 businesses, held 381 training programs with 11,419
attendees, and helped finance $42,794,806 in disaster financial support (through programs like the PPP, EIDL,
and other disaster loans).
NOTE: The “Upgrade Your Business” program, as well as the funds used to commission the study performed
by the Heldrich Center, are made available with a grant from the U.S. Small Business Administration (SBA)
from the U.S. Cares Act.
If you require assistance with your business and for additional information on the NJSBDC, please go to