Get your goals in gear with this new workshop! Your business social media strategy should be integrated within your overall marketing strategy.
In this workshop, participants will learn how to implement a successful social media program by focusing on goals, appropriate social media channels for target markets, creating social media calendar, implementation and return on investment. Participants to walk out the door with a strategic social media plan of action.
NOTE: If you are interested in our new Digital Blueprint Certificate, this social media workshop is the first required workshop for the Digital Blueprint Certificate program.
NOTE: If you are interested in our new Digital Blueprint Certificate, this social media workshop is the first required workshop for the Digital Blueprint Certificate Program.
Instructor: Susan Wilcox
Fee: $69
Course Code: XBUSD 079
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Learn the biggest mistakes to avoid when building a website and what the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional.
Instructor: Roland Reinhart
Fee: $69
Course Code: XBUSD 075
Register: Call (732) 842-8685 or Register Online for Brookdale Community College
Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.
The course is 6 hours (2 sessions – 3 hours each), unless otherwise noted.
Fee: $99
Course Code: XBUSD 043
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Stop “trying” and start “doing” the things you need to do to accomplish your goals. This webinar will show you how to develop a one-page business plan that will drive your actions on a daily basis. You will also learn a proven formula to overcome resistance to change and how to implement it with yourself and your team.
Instructor : Nick Mariniello
Fee: No Cost
The way you think will impact the way you run your business. In this class, we will teach you how to set goals and create achievable plans, how to handle the inevitable challenges and setbacks you’ll face along the way building your business. Confidence is key to your success. Learn how to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success.
Instructor: Karen Auld, Certified Success Coach
There is no cost for this webinar, but registration is required.
Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Instructor: Paul Rinaldi
FEE: $65
CODE: XBUSD 008
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.
Instructor: Jackeline Mejias-Fuertes
FEE: $60
CODE: XBUSD 009
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Questions! So many questions. This course is designed to help you ask the right questions, and find the right answers, to starting your own business. We identify the basic planning you’ll need to tackle as you start to shape your business idea into reality and help you understand how to prioritize the steps you’ll be taking, including naming your business, determining the type of legal entity you’ll select, developing a business plan, marketing, insurance, financial considerations and more. This course also provides information about valuable resources available to budding entrepreneurs.
Instructor: Ed Dolan, MBA, Kiva Intl., Business Group
Registration is required.
Fee: No Cost
Your website isn’t effective if it can’t be found by the major search engines. Understand how to improve website visibility. Learn SEO best practices to follow and ask to have your website critiqued during the session.
Instructor: Roland Reinhart
Fees $69
Course Code: XBUSD 078
Register: Call (732) 842-8685 or Register Online for Brookdale Community College
This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.
***Must Take all sessions (10 sessions – 1.5 hours each)***
Instructor: Riina Van Rixoort
Fee: $269
Course Code: XBUSD 044
Register: Call (732) 842-8685 or Register Online for Brookdale Community College
Content is King and that is because content helps your website place higher in the search engine rankings, helps your business attract potential customers with valuable information and allows you to establish thought-leadership and industry expertise in your area. In this workshop participants will learn how to create content that drives sales, build an editorial calendar that will help you know when and what to write on your social media platforms and the basics of effective blogging.
An overview of best practices and ample time for Q&A and how to demonstrations will be provided.
NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop can count towards the Digital Blueprint Certificate Program requirements.
Instructor: Susan Wilcox
Fee: $69
Course Code: XBUSD 094
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Do you put the “pro” in procrastination? Join Certified Success Coach, Karen Auld, to learn her 4-step process to get into action and say goodbye to your procrastinating habits. Don’t procrastinate in signing up for this great class.
Instructor: Karen Auld, Certified Success Coach
Course fee: FREE
Registration is required.
Have you and your business fully recovered from COVID-19? Get back on track with a systematic review of your business. Is it the time to implement new business and life strategies? Come ready to work with your instructor, Success Coach, Karen C. Auld. You’ll leave with a plan to move you and your business forward.
Instructor: Karen Auld, Certified Success Coach
Course fee: FREE
Registration is required.
Intro to WordPress
33% of websites use WordPress, one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plugins to provide functionality, and we’ll make sure you know how to keep all your hard work backed up and secure.
Instructor: Roland Reinhart
Fee: $69
Course Code: XBUSD 107
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.
Instructor: Karen Auld, KCA Coaching Services
Course fee: FREE
Registration is required.
Business Start-up Workshop
If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!
Instructor: Jackeline Mejias-Fuertes
FEE: $97
CODE: XBUSD 001
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Questions! So many questions. This course is designed to help you ask the right questions, and find the right answers, to starting your own business. We identify the basic planning you’ll need to tackle as you start to shape your business idea into reality and help you understand how to prioritize the steps you’ll be taking, including naming your business, determining the type of legal entity you’ll select, developing a business plan, marketing, insurance, financial considerations and more. This course also provides information about valuable resources available to budding entrepreneurs.
Instructor: Ed Dolan, MBA, Kiva Intl. Business Group
Registration is required.
Intro to Search Engine Advertising
Learn the basics of running text ads on search engine result pages to help your business be found by consumers. Intended for beginners, this class will explain how to start using Google Ads (formerly Google AdWords). It explains how to identify keyword phrases that consumers may use to find your business, write text ads, prepare website landing pages, and set up your first paid search engine advertising campaign.
Instructor: Roland Reinhart
Fee: $69
Course Code: XBUSD 087
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing
Instructor: Riina Van Rixoort
Fee: $69
Course Code: XBUSD 089
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Crowdfunding has become a great alternative for small business owners to raise working capital for their business ventures. Our workshop will help participants understand the principles associated with building successful Crowdfunding campaigns and will show you how to use Crowdfunding to finance your goals.
Instructor: Carla Fallone, MBA, Fallone Business Resources
Course fee: FREE
Registration is required.
Topic: Technology
Learn how to get ahead of your competitors with some quick, actionable tips to set up a simple search advertising campaign and begin generating leads for your business using Google Ads. For beginners only…
Fee: $69.00
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
It’s not what you know or who you know . . . it’s who knows you. Online and off-line networking will increase your sphere of influence, establish your brand identity, build trust, generate word-of-mouth, and attract business opportunities. Learn to write and deliver an attention-getting “elevator speech.” Start networking immediately: bring your business cards and brochures to class.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Fee: $59
Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Instructor: Paul Rinaldi
FEE: $65
CODE: XBUSD 008
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.
Instructor: Jackeline Mejias-Fuertes
FEE: $60
CODE: XBUSD 009
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Learn how to create impactful video content for your website and social media marketing. Engage your prospects dramatically to turn leads into sales. From planning to production to publishing, this class pieces together the skills and tools you’ll need to create desirable content to promote your brand or organization. Especially designed for small businesses and entrepreneurs on a limited budget.
Instructor: Roland Reinhart
Fee: $69
Course Code: XBUSD 083
Register: Call (732) 842-8685 or Register Online for Brookdale Community College
Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.
In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.
NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.
Instructor: Susan Wilcox
Fee: $69
Course Code: XBUSD 077
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Launching any small business is difficult but a holistic business faces additional unique challenges. Learn how to educate and attract clients for your unique services and build a practice that sustains. Develop an effective strategic plan, market on a small budget, and learn time-management techniques. This class addresses issues for the pre-venture or in-business practitioner.
Instructor: Camille Miller, MBA, The Natural Life Business Partnership
Course fee: $59
Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.
Instructor: Karen Auld, KCA Coaching Service
Course fee: FREE
Registration is required.
If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!
Instructor: Jackeline Mejias-Fuertes
FEE: $97
CODE: XBUSD 001
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Does your business provide products and services to other businesses? LinkedIn is the social network that focuses on business and professional connections.
In this workshop, participants will learn the basics and benefits to creating a presence on the platform.
An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.
Instructor: Susan Wilcox
Fee: $69
Course Code: XBUSD 081
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Instructor: Paul Rinaldi
FEE: $65
CODE: XBUSD 008
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
Don’t underestimate the value of trade show and event marketing – the most powerful tools in your marketing mix for uncovering and landing new business opportunities. Find out what you don’t know about trade shows and how to choose your exhibit space, budget time and resources, promote your participation (before, during and after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow-up results.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: FREE
Registration is required.
Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?
Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.
NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.
Instructor: Susan Wilcox
Fee: $69
Course Code: XBUSD 082
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Are you a small business owner who is operating without insurance, or under-insured, and needs to learn the basics of both insurance and risk management techniques to protect your company from catastrophic loss? Learn about the types of insurance coverage needed to build a basic insurance program and different ways to buy insurance or to self-insure.
Instructor: Sal Ricciardone, CPCU
Course fee: FREE
Registration is required.
If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!
Instructor: Jackeline Mejias-Fuertes
FEE: $97
CODE: XBUSD 001
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.
The course is 6 hours (2 sessions – 3 hours each) unless otherwise noted.
Fee: $99
Course Code: XBUSD 043
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Are you selling or refinancing your business? Or just want to know what your business is worth? Valuating a business can be a complicated process. Learn about the myths and methods of the business valuation process and how to objectively identify the market value of your investment.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Instructor: Paul Rinaldi
FEE: $65
CODE: XBUSD 008
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.
Instructor: Jackeline Mejias-Fuertes
FEE: $60
CODE: XBUSD 009
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.