Mar
3
Tue
Planning Your Website
Mar 3 @ 6:00 pm – 9:00 pm

Planning Your Website

Learn the biggest mistakes to avoid when building a website and what the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 075  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
7
Sat
Email Marketing for Small Business (Held at Ocean County College)
Mar 7 @ 9:00 am – 12:00 pm

You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing.

Instructor: Riina Van Rixoort

Fee: $69

Course Code: CECI 796

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Mar
10
Tue
Introduction to Search Engine Optimization (SEO)
Mar 10 @ 6:00 pm – 9:00 pm

Intro to Search Engine Optimization (SEO)

Your website isn’t effective if it can’t be found by the major search engines. Understand how to improve website visibility. Learn SEO best practices to follow and ask to have your website critiqued during the session.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 078

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Social Media – Using Twitter and Instagram (Held at Ocean County College)
Mar 10 @ 6:00 pm – 9:00 pm

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?

Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: CECI 725

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Mar
17
Tue
Introduction to WordPress
Mar 17 @ 6:00 pm – 9:00 pm
Introduction to WordPress @ Brookdale Community College

Intro to WordPress

33% of websites use WordPress, one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plugins to provide functionality, and we’ll make sure you know how to keep all your hard work backed up and secure.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 107

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
18
Wed
Social Media – Using Twitter and Instagram
Mar 18 @ 6:00 pm – 9:00 pm

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?

Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 082  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
19
Thu
Email Marketing for Small Business
Mar 19 @ 6:00 pm – 9:00 pm

You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing

Instructor: Riina Van Rixoort

Fee: $69

Course Code: XBUSD 089  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
24
Tue
Introduction to Search Engine Advertising
Mar 24 @ 6:00 pm – 9:00 pm

Intro to Search Engine Advertising

Learn the basics of running text ads on search engine result pages to help your business be found by consumers. Intended for beginners, this class will explain how to start using Google Ads (formerly Google AdWords). It explains how to identify keyword phrases that consumers may use to find your business, write text ads, prepare website landing pages, and set up your first paid search engine advertising campaign.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 087

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
31
Tue
Introduction to Google Analytics
Mar 31 @ 6:00 pm – 9:00 pm
Introduction to Google Analytics @ Brookdale Community College

Intro to Google Analytics

Does your website and marketing work? Learn how to use the powerful free reporting tool (Google Analytics) to measure the effectiveness of your website and marketing efforts.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 086

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Apr
1
Wed
Social Media – Using Facebook and Pinterest
Apr 1 @ 6:00 pm – 9:00 pm

Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.

In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 077  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Apr
7
Tue
Creating Video for the Web
Apr 7 @ 6:00 pm – 9:00 pm

Creating Video for the Web

Learn how to create impactful video content for your website and social media marketing. Engage your prospects dramatically to turn leads into sales. From planning to production to publishing, this class pieces together the skills and tools you’ll need to create desirable content to promote your brand or organization. Especially designed for small businesses and entrepreneurs on a limited budget.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 083

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Apr
21
Tue
Social Media – Using Facebook and Pinterest (Held at Ocean County College)
Apr 21 @ 6:00 pm – 9:00 pm

Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.

In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: CECI 722

Register: Call (732) 255-0404 or Register Online for Ocean County College.

May
20
Wed
Email Marketing for Small Business
May 20 @ 6:00 pm – 9:00 pm

You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing

Instructor: Riina Van Rixoort

Fee: $69

Course Code: XBUSD 089

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.