Content is King and that is because content helps your website place higher in the search engine rankings, helps your business attract potential customers with valuable information and allows you to establish thought-leadership and industry expertise in your area. In this workshop participants will learn how to create content that drives sales, build an editorial calendar that will help you know when and what to write on your social media platforms and the basics of effective blogging.
An overview of best practices and ample time for Q&A and how to demonstrations will be provided.
NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop can count towards the Digital Blueprint Certificate Program requirements.
Instructor: Susan Wilcox
Fee: $69
Course Code: XBUSD 094
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Business Start-up Workshop
If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!
Instructor: Jackeline Mejias-Fuertes
FEE: $97
CODE: CEBM 231-01
Register: Call (732) 255-0404 or Register Online for Brookdale Community College.
Note: BRING Lunch – food service is not open on Saturdays
Does your business provide products and services to other businesses? LinkedIn is the social network that focuses on business and professional connections.
In this workshop, participants will learn the basics and benefits to creating a presence on the platform.
NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.
Instructor: Susan Wilcox
Fee: $69
Course Code: CECI 721
Register: Call (732) 255-0404 or Register Online for Ocean County College.
Writing a Business Plan
Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Instructor: Jackeline Mejias-Fuertes
FEE: $65
CODE: CEBM 233-01
Register: Call (732) 255-0404 or Register Online for Ocean County College.
Note: BRING Lunch – food service is not open on Saturdays
Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.
Instructor: Jackeline Mejias-Fuertes
Fee: $60
Course Code: CEBM 232-01
Register: Call (732) 255-0404 or Register Online for Ocean County College.
Note: BRING Lunch – food service is not open on Saturdays
Does your business provide products and services to other businesses? LinkedIn is the social network that focuses on business and professional connections.
In this workshop, participants will learn the basics and benefits to creating a presence on the platform.
NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.
Instructor: Susan Wilcox
Fee: $69
Course Code: XBUSD 081
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Planning Your Website
Learn the biggest mistakes to avoid when building a website and what the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional.
Instructor: Roland Reinhart
Fee: $69
Course Code: XBUSD 075
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing.
Instructor: Riina Van Rixoort
Fee: $69
Course Code: CECI 796
Register: Call (732) 255-0404 or Register Online for Ocean County College.
Intro to Search Engine Optimization (SEO)
Your website isn’t effective if it can’t be found by the major search engines. Understand how to improve website visibility. Learn SEO best practices to follow and ask to have your website critiqued during the session.
Instructor: Roland Reinhart
Fee: $69
Course Code: XBUSD 078
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?
Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.
NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.
Instructor: Susan Wilcox
Fee: $69
Course Code: CECI 725
Register: Call (732) 255-0404 or Register Online for Ocean County College.
Business Start-up Workshop
If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!
Instructor: Jackeline Mejias-Fuertes
FEE: $97
CODE: XBUSD 001
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Note: BRING Lunch – food service is not open on Saturdays
Intro to WordPress
33% of websites use WordPress, one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plugins to provide functionality, and we’ll make sure you know how to keep all your hard work backed up and secure.
Instructor: Roland Reinhart
Fee: $69
Course Code: XBUSD 107
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?
Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.
NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.
Instructor: Susan Wilcox
Fee: $69
Course Code: XBUSD 082
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing
Instructor: Riina Van Rixoort
Fee: $69
Course Code: XBUSD 089
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Intro to Search Engine Advertising
Learn the basics of running text ads on search engine result pages to help your business be found by consumers. Intended for beginners, this class will explain how to start using Google Ads (formerly Google AdWords). It explains how to identify keyword phrases that consumers may use to find your business, write text ads, prepare website landing pages, and set up your first paid search engine advertising campaign.
Instructor: Roland Reinhart
Fee: $69
Course Code: XBUSD 087
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Tues., March 24th, 6 pm – 9 pm
Tues., March 31st, 6 pm – 9 pm
Tues., April 7th, 6 pm – 9 pm
Tues., April 14th, 6 pm – 9 pm
Tues., April 21st, 6 pm – 9 pm
***Must Take all (5) Sessions***
This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.
Instructor: Riina Van Rixoort
Fee: $269
Course Code: XBUSD 044
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Sat., March 28th, 9 am – 3:30 pm
Sat., April 4th, 9 am – 3:30 pm
Sat., April 11th, 9 am – 12:00 pm
***Must Take all (3) Sessions***
This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.
Instructor: Riina Van Rixoort
Fee: $269
Course Code: CEBM 277-01
Register: Call (732) 255-0404 or Register Online for Ocean County College.
Note: BRING Lunch – food service is not open on Saturdays.
Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.
Instructor: Jackeline Mejias-Fuertes
FEE: $60
CODE: XBUSD 009
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Note: BRING Lunch – food service is not open on Saturdays
Writing a Business Plan
Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Instructor: Jackeline Mejias-Fuertes
FEE: $65
CODE: XBUSD 008
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Note: BRING Lunch – food service is not open on Saturdays
Intro to Google Analytics
Does your website and marketing work? Learn how to use the powerful free reporting tool (Google Analytics) to measure the effectiveness of your website and marketing efforts.
Instructor: Roland Reinhart
Fee: $69
Course Code: XBUSD 086
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.
In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.
NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.
Instructor: Susan Wilcox
Fee: $69
Course Code: XBUSD 077
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Creating Video for the Web
Learn how to create impactful video content for your website and social media marketing. Engage your prospects dramatically to turn leads into sales. From planning to production to publishing, this class pieces together the skills and tools you’ll need to create desirable content to promote your brand or organization. Especially designed for small businesses and entrepreneurs on a limited budget.
Instructor: Roland Reinhart
Fee: $69
Course Code: XBUSD 083
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Writing a Business Plan
Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Instructor: Jackeline Mejias-Fuertes
FEE: $65
CODE: XBUSD 008
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Note: BRING Lunch – food service is not open on Saturdays
Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.
Instructor: Jackeline Mejias-Fuertes
FEE: $60
CODE: XBUSD 009
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Note: BRING Lunch – food service is not open on Saturdays
Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.
In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.
NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.
Instructor: Susan Wilcox
Fee: $69
Course Code: CECI 722
Register: Call (732) 255-0404 or Register Online for Ocean County College.
Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.
Instructor: Julius Lodato / Arisay Otero-Sanchez
Fee: $99
Course Code: CEBM 276-01
Register: Call (732) 255-0404 or Register Online for Ocean County College.
Note: BRING Lunch – food service is not open on Saturdays.
Writing a Business Plan
Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Instructor: Jackeline Mejias-Fuertes
FEE: $65
CODE: XBUSD 008
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Note: BRING Lunch – food service is not open on Saturdays
Tues., June 23rd, 6 pm – 9 pm
Thurs, June 25th, 6 pm – 9 pm
The course is 6 hours (2 sessions – 3 hours each)
Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.
Instructor: Julius Lodato / Arisay Otero-Sanchez
Fee: $99
Course Code: XBUSD 043
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.