
If you’re curious about bringing your existing business online, or you’re just starting a business and want to know where to begin, it all starts with a domain: your online address and home on the web. In this special workshop for International Small Business Week, we’ll discuss the benefits of owning a domain, helpful web terms to know, and how to get the most out of your domain with free or low-cost tools like email forwarding, search reports, and more. Plus, attendees will get a special offer for Google Domains.
Note: This workshop focuses on setting up a domain name for your website and is most relevant to business owners who do not already have a custom domain name for their website.
Fee: No Cost
Brand. When you hear the word, what do you think of? Is it just a compelling logo or tagline? How does your brand impact your business bottom-line? In this Partner Digital Series workshop hosted by Google and Canva, we’ll be exploring what makes a strong brand, why it’s important for your business and how to create a style guide and brand kit to build better brand consistency and attract more customers.
Fee: No Cost

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Instructor: Paul Rinaldi
Fee: $ 65.00
Code: XBUSD 008
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Anyone with a website or business presence online can benefit from search engine optimization (SEO), the process of helping search engines find and display your site in search results. Presented by one of Google’s internal SEO experts, this workshop will give you insights into how Google approaches SEO for its own sites. You will learn practical strategies that you or your web development team can implement to help drive traffic from Google Search to your site.
Fee: No Cost

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Instructor: Paul Rinaldi
Fee: $ 65.00
Code: XBUSD 008
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
To help your business stand out this holiday season, this workshop brought to you in partnership with American Express, offers strategies for building your online presence to reach new customers, optimizing your e-commerce site, and shows you how to list your products on Google. You will learn how to get started using Google’s Merchant Center to showcase products in search results. Plus, we’ll walk through how to set up an ad campaign just in time for the holiday shopping season.
Fee: No Cost

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Instructor: Paul Rinaldi
Fee: $ 65.00
Code: XBUSD 008
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Learn how to create a search-friendly website that drives user action and supports your goals. Whether you’re launching a new website or sprucing up an old one, this workshop will help. In this workshop, you will learn the fundamentals of what makes a strong website and explore ideas to engage potential customers.
Fee: No Cost

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Instructor: Paul Rinaldi
Fee: $ 65.00
Code: XBUSD 008
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.