Oct
5
Tue
Marketing Strategies for Small Business
Oct 5 @ 7:00 pm – Nov 4 @ 8:30 pm

Topic: Marketing

This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.

10 sessions (Tuesday and Thursday, 7-8:30PM)

Fee: 269.00

Code: XBUSD-044

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

 

Oct
13
Wed
Social Media Strategy
Oct 13 @ 6:00 pm – 9:00 pm
Topic: Technology

Get your goals in gear with this new workshop! Your business social media strategy should be integrated within your overall marketing strategy. In this workshop, participants will learn how to implement a successful social media program by focusing on goals, appropriate social media channels for target markets, creating social media calendar, implementation and return on investment. Participants to walk out the door with a strategic social media plan of action.

Fee: $69

Code: XBUSD 079

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Oct
27
Wed
Content Marketing and Blogging
Oct 27 @ 6:00 pm – 9:00 pm
Topic: Technology
Content is King and that is because content helps your website place higher in the search engine rankings, helps your business attract potential customers with valuable information and allows you to establish thought-leadership and industry expertise in your area. In this workshop participants will learn how to create content that drives sales, build an editorial calendar that will help you know when and what to write on your social media platforms and the basics of effective blogging.

An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

Fee: $ 69.00

Code: XBUSD 094

Register: Call (732) 842-8685 or Register Online for Brookdale Community College

 

Nov
9
Tue
Email Marketing for Small Business
Nov 9 @ 7:00 pm – Nov 11 @ 8:30 pm

Topic: Technology

You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing.

Fee: $69

Code: XBUSD 089

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

 

Nov
17
Wed
Social Media Using Twitter and Instagram
Nov 17 @ 6:00 pm – 9:00 pm
Topic: Technology

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images? Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

Fee: $ 69.00

Code: XBUSD 082

Register: Call (732) 842-8685 or Register Online for Brookdale Community College

Dec
1
Wed
Social Media B2C – Using Facebook and Pinterest
Dec 1 @ 6:00 pm – 9:00 pm

Topic: Technology

Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.
In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms.
An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

Fee: $69

Code: XBUSD 077

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.