Jun
22
Tue
Selling in the New Normal – Part 1
Jun 22 @ 1:00 pm – Jun 29 @ 3:00 pm
Selling in the New Normal - Part 1 @ Online
Topic: Marketing and Sales

This workshop will focus on the concerns which many small businesses identify as challenges to achieving their goals in an environment when selling virtually has become a mandatory part of their daily activities. Many companies are looking for assistance in the sales enablement, sales execution and sales operation components of their business. The success of small businesses will be their ability to hone skills, train their team and make the sales experience memorable for their customers.

Instructor: Ron Jones

 

Fee: No Cost

Jun
23
Wed
Creative Skills for Small Businesses
Jun 23 @ 12:00 pm – 1:00 pm
Topic: Technology

This is a new Grow with Google webinar addressing design skills. More details will follow.

 

Fee: No Cost

Jun
24
Thu
Where’s the Money Now? Financing Your Small Business in 2021
Jun 24 @ 12:00 pm – 1:00 pm
Topic: Financing

The coronavirus crisis has resulted in rapid changes to small business lending. Learn about the current lending landscape: who is lending and what has changed? How do you find financing for your business as we move beyond PPP and EIDL? Learn about myriad financing options, identify the crucial factors lenders are evaluating now, and steps you can take to position your business for financing in the coming months and years.

Speaker(s): Gerri Detweller, Director and Ty Kiisel, Main Street Business Advocate Nav’s Education Director Gerri Detweiler helped individuals and small business owners navigate the 2008 financial crisis and is working to educate business owners through the current crisis. Ty Kiisel is a Main Street business advocate, author, and marketing veteran with over 30 years in the trenches writing about small business and small business financing. He is also a former small business owner. As director of content for Nav, his mission is to make the maze of small business financing accessible by weaving personal experiences and other relevant anecdotes into a regular discussion of one of the biggest challenges facing small business owners today.

 

Fee: No Cost

Jul
6
Tue
Sales Skills of the “Best of the Best” – Part 2
Jul 6 @ 1:00 pm – Jul 13 @ 3:00 pm
Topic: Marketing and Sales

This workshop will focus on the sales skills that the Best of the Best utilize on a consistent basis to result in sustainable sales success. Prior to the completion of this workshop, participants will be provided with the understanding of the importance of the proposition of Value Selling versus Product Selling. Value Selling is the fundamental methodology utilized by the Best of the Best and should become a primary element of each sales associate on your sales team. The areas of focus will include but not be limited to the following:

· Critical “Soft Skills”

· Value Selling

Instructor: Ron Jones

 

Fee: No Cost

Jul
14
Wed
Learn the Basics of Google Ads
Jul 14 @ 12:00 pm – 1:00 pm
Learn the Basics of Google Ads @ Online
Topic: Marketing and Sales

In this workshop you will learn how to reach more customers and grow your business with Google Ads.

In this session we’ll talk about:

  • How to create an account and set up an ad campaign
  • How to write great ads, refine keywords, and include ad extensions
  • How to measure success

 

Fee: No Cost

Jul
20
Tue
Removing the Road Blocks – Part 3
Jul 20 @ 1:00 pm – Jul 27 @ 3:00 pm
Topic: Marketing and Sales

During the workshop, tactics which support achieving Winning Negotiations and Getting to Yes more consistently will be shared with the participants. The course content will include but not be limited to the following:

• Challenges to consider when conducting virtual negotiations • Practical methods for success in a virtual negotiation • Tactics to Remove Road Blocks associated with online negotiations and turn them into advantages.

Instructor: Ron Jones

 

Fee: No Cost

Aug
25
Wed
Access to Capital, Understanding Loan Products
Aug 25 @ 9:00 am – 11:00 am
Topic: Financing

Gaining access to capital to sustain and grow your business has never been more important. There are a range of loan products that meet specific, but different needs for small businesses.

Join our experts to get a clear understanding of these products to determine which best meets your needs. After the presentations, meet one-on-one with lenders to privately discuss your specific needs.

IMPORTANT: Registration confirmation and access instructions will be sent from another website. To avoid the chance of that email ending up in your Junk folder, add this address to your safe list – centeric@clients.njsbdc.com.

 

Fee: No Cost

Make Better Business Decisions with Analytics
Aug 25 @ 12:00 pm – 1:00 pm
Topic: Technology

Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.

 

Fee: No Cost

Sep
8
Wed
Use YouTube para Hacer Crecer Su Negocio
Sep 8 @ 12:00 pm – 1:00 pm
Topic: Technologia

Obtenga las mejores prácticas para crear un canal de YouTube y contenido de video atractivo que promocione sus productos y servicios y genere compromiso con su marca.

En este taller, analizaremos las mejores prácticas para:

  • Comprensión de diferentes formatos de video.
  • Cómo configurar un canal de YouTube
  • Hacer buena creatividad y cómo orientar y medir los resultados.

 

Fee: No Cost

Use YouTube to Grow Your Business
Sep 8 @ 12:00 pm – 1:00 pm

Topic: Technology

Get best practices for creating a YouTube Channel and compelling video content that promotes your products and services and drives engagement with your brand.

In this workshop we’ll discuss best practices for:

  • Understanding different video formats
  • How to setup a YouTube channel
  • Making good creative, and how to target and measure the results

Fee: No Cost

 

 

Sep
22
Wed
The American Community Survey: A Comprehensive Look
Sep 22 @ 9:00 am – 10:00 am
Topic: Technology

Discover the detailed social, economic, and housing statistics that the American Community Survey (ACS) provides for every community every year and learn the differences between the ACS and the Decennial Census. You will learn about basics of the yearly estimates and datasets produced from the ACS, resources available on our website, and how to access ACS data products through a variety of tools. Includes a demo.

Instructor: Mary Adelman

Fee: No Cost

Oct
20
Wed
E-Commerce and Advanced Ads
Oct 20 @ 12:00 pm – 1:00 pm
Topic: Technology

This is a new Grow with Google webinar including Google Merchant Center. More details are to come.

 

Fee: No Cost

Oct
27
Wed
Access to Capital, 504 & 7A Loans
Oct 27 @ 9:00 am – 11:00 am
Topic: Financing

Gaining access to capital to sustain and grow your business has never been more important. SBA 504 and 7A loans meet specific, but different needs for small businesses.

Join our experts to get a clear understanding of these products to determine which best meets your needs. After the presentations, meet one-on-one with lenders to privately discuss your specific needs.

IMPORTANT: Registration confirmation and access instructions will be sent from another website. To avoid the chance of that email ending up in your Junk folder, add this address to your safe list – centeric@clients.njsbdc.com.

 

Fee: No Cost

Nov
10
Wed
Get Your Local Business on Google Search & Maps
Nov 10 @ 12:00 pm – 1:00 pm
Topic: Technology

Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use.

In this workshop, you will learn how to create and manage a Google business profile from start to finish.

In this session we’ll show you how to:

  • Create or claim your Business Profile on Google
  • Manage your business info across Google Search and Maps
  • Use Google My Business to connect with potential customers

 

Fee: No Cost

Dec
8
Wed
Design Thinking for Entrepreneurs
Dec 8 @ 12:00 pm – 1:00 pm
Topic: Managing a Business

Discover how to create a collaborative environment where everyone is responsible for design. You will go through design challenges and sprints that can be incorporated into any workplace or startup, to unlock creativity and innovative thinking.

In this session we’ll introduce:

  • The principles of the design thinking process
  • Applying the design thinking process to solve problems
  • The basics of prototyping your ideas

 

Fee: No Cost