Sep
27
Tue
TikTok Tactics for Small Businesses
Sep 27 @ 9:00 am – 10:30 am
Topic: Marketing and Sales

TikTok has exploded in popularity, with an estimated 1 billion active monthly users. And while TikTok is a popular platform with the Gen Z crowd, its user base is steadily aging up, with users spanning all generations. But is TikTok the right platform for small businesses? This webinar will cover TikTok’s meteoric rise in popularity and demonstrate how small businesses can leverage the power of this platform to increase brand awareness, find and create trending content, and develop a successful TikTok marketing strategy.

Speaker: Robbie Parks, Business Advisor for University of Georgia SBDC

Fee: No Cost

Oct
4
Tue
Drive Traffic to Your Website with SEO
Oct 4 @ 12:00 pm – 1:00 pm
Drive Traffic to Your Website with SEO @ Online
Topic: Technology

Anyone with a website or business presence online can benefit from search engine optimization (SEO), the process of helping search engines find and display your site in search results. Presented by one of Google’s internal SEO experts, this workshop will give you insights into how Google approaches SEO for its own sites. You will learn practical strategies that you or your web development team can implement to help drive traffic from Google Search to your site.

Fee: No Cost

Oct
19
Wed
Brick & Mortar Reimagined
Oct 19 @ 12:00 pm – 1:30 pm

Brick & Mortar is not dead, but it has changed and will likely never be the same. Many small businesses still need some type of physical location but what does that look like today and in the future? This session covers basic and advanced topics for leasing commercial space and also addresses changes we have seen as a result of the pandemic. There are very important questions a consultant should be asking which will set you up for success when helping clients navigate the process of securing the ideal location for their business post-pandemic and for many years to come.

Presenter: Becky Brownlee, UGA SBDC

Fee: No Cost

Oct
26
Wed
Historical Financial Analysis Tool and benchmarking ratios using Excel
Oct 26 @ 4:00 pm – 5:30 pm
Topic: Financing

This presentation will focus on analyzing the financial health of a company. We will show you how to input the data and then use a prefilled example Excel spreadsheet that automatically calculates many common ratios, break-even points and compares them to industry benchmarks. We will analyze the financial health of a sample company. With this knowledge, you can help your clients understand their financials and make decisions to improve their financial standing. The spreadsheet is a free tool provided by the Northland SBDC and downloaded from our website. We have presented this tool many times at previous conferences and it has always received high marks.

Presenter: Curt Walczak, Northland SBDC (Minnesota)

Fee: No Cost

Nov
1
Tue
Showcase Your Business and Products to Shoppers Online
Nov 1 @ 12:00 pm – 1:00 pm
Topic: Marketing and Sales

To help your business stand out this holiday season, this workshop brought to you in partnership with American Express, offers strategies for building your online presence to reach new customers, optimizing your e-commerce site, and shows you how to list your products on Google. You will learn how to get started using Google’s Merchant Center to showcase products in search results. Plus, we’ll walk through how to set up an ad campaign just in time for the holiday shopping season.

Fee: No Cost

Dec
6
Tue
Design an Engaging Website for Your Business
Dec 6 @ 12:00 pm – 1:00 pm
Topic: Technology

Learn how to create a search-friendly website that drives user action and supports your goals. Whether you’re launching a new website or sprucing up an old one, this workshop will help. In this workshop, you will learn the fundamentals of what makes a strong website and explore ideas to engage potential customers.

Fee: No Cost