Jan
21
Tue
Recordkeeping for Small Business
Jan 21 @ 6:00 pm – 9:00 pm

The course is 6 hours (2 sessions – 3 hours each)
Tues., January 21st AND Thurs., January 23rd, 6 pm – 9 pm

Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.

Instructor: Julius Lodato

Fee: $99

Course Code: XBUSD 043

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

May
27
Wed
Marketing Planning Tools for an Uncertain New Reality
May 27 @ 7:00 pm – 8:30 pm

This interactive webinar is designed to provide small business owners with the tools they need to plan for reopening and succeeding in our new reality, including:

-The importance of Marketing Planning to business success,

-A new SWOT Analysis,

-An updated Competitive Analysis,

-Branding and Marketing Communications with revised marketing messages and an organized editorial calendar,

-Building a Marketing Dashboard to track results to measure effectiveness.

Instructor: Riina Van Rixoort

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jun
3
Wed
Pivoting Your Brand Message to Meet the Changing Landscape
Jun 3 @ 1:30 pm – 2:30 pm

The goal of social media, adwords and email marketing is to get the reader to your website. If your website does not effectively communicate to the reader, they will leave your page in less than 15 seconds. Learn how to make sure your customer knows how you can solve their problem in those 15 seconds.
Instructor: Susan Wilcox

Fee: No Cost

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jun
17
Wed
Staying Visible in Times of Uncertainty
Jun 17 @ 10:30 am – 11:30 am

Topic: Marketing and Sales

In light of recent developments with the Coronavirus, social distancing and self-quarantine, the majority of us have needed to drastically change how our business operates on a daily basis. With this change, we also need to adjust how we market ourselves online.

This presentation will focus on your communication and content strategies and tactics that will keep you visible appropriately to your customers and clients.

FEE: No cost

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jun
23
Tue
Recordkeeping for Small Business
Jun 23 @ 6:00 pm – 9:00 pm

Tues., June 23rd, 6 pm – 9 pm
Thurs, June 25th, 6 pm – 9 pm
The course is 6 hours (2 sessions – 3 hours each)

Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.

Instructor: Julius Lodato

Fee: $99

Course Code: XBUSD 043

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.