Oct
29
Tue
Introduction to Search Engine Advertising
Oct 29 @ 6:00 pm – 9:00 pm
Introduction to Search Engine Advertising @ Brookdale Community College

Intro to Search Engine Advertising

Learn the basics of running text ads on search engine result pages to help your business be found by consumers. Intended for beginners, this class will explain how to start using Google Ads (formerly Google AdWords). It explains how to identify keyword phrases that consumers may use to find your business, write text ads, prepare website landing pages, and set up your first paid search engine advertising campaign.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 087

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Nov
4
Mon
Email Marketing for Small Business
Nov 4 @ 6:00 pm – 9:00 pm

You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing

Instructor: Riina Van Rixoort

Fee: $69

Course Code: XBUSD 089  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Nov
5
Tue
Introduction to Google Analytics
Nov 5 @ 6:00 pm – 9:00 pm
Introduction to Google Analytics @ Brookdale Community College

Intro to Google Analytics

Does your website and marketing work? Learn how to use the powerful free reporting tool (Google Analytics) to measure the effectiveness of your website and marketing efforts.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 086

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Writing a Business Plan
Nov 5 @ 6:00 pm – 9:30 pm
Writing a Business Plan @ Brookdale Community College

Writing a Business Plan

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Jackeline Mejias-Fuertes

FEE: $65

CODE: XBUSD 008

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Nov
12
Tue
Creating Video for the Web
Nov 12 @ 6:00 pm – 9:00 pm
Creating Video for the Web @ Brookdale Community College

Creating Video for the Web

Learn how to create impactful video content for your website and social media marketing. Engage your prospects dramatically to turn leads into sales. From planning to production to publishing, this class pieces together the skills and tools you’ll need to create desirable content to promote your brand or organization. Especially designed for small businesses and entrepreneurs on a limited budget.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 083

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Social Media – Using Twitter and Instagram (Held at Ocean County College)
Nov 12 @ 6:00 pm – 9:00 pm

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?

Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: CECI 725

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Nov
16
Sat
Introduction to Search Engine Advertising (Held at Ocean County College)
Nov 16 @ 9:00 am – 12:00 pm
Introduction to Search Engine Advertising (Held at Ocean County College) @ Ocean County College

Intro to Search Engine Advertising

Learn the basics of running text ads on search engine result pages to help your business be found by consumers. Intended for beginners, this class will explain how to start using Google Ads (formerly Google AdWords). It explains how to identify keyword phrases that consumers may use to find your business, write text ads, prepare website landing pages, and set up your first paid search engine advertising campaign.

Instructor: Roland Reinhart

Fee: $69

Course Code: CECI-726

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Introduction to Google Analytics (Held at Ocean County College)
Nov 16 @ 12:30 pm – 3:30 pm
Introduction to Google Analytics (Held at Ocean County College) @ Ocean County College

Intro to Google Analytics

Does your website and marketing work? Learn how to use the powerful free reporting tool (Google Analytics) to measure the effectiveness of your website and marketing efforts.

Instructor: Roland Reinhart

Fee: $69

Course Code: CECI-723

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Nov
21
Thu
Social Media – Using Twitter and Instagram
Nov 21 @ 6:00 pm – 9:00 pm

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?

Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 082  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Dec
3
Tue
Recordkeeping for Small Business
Dec 3 @ 6:00 pm – 9:00 pm

The course is 6 hours (2 sessions – 3 hours each)
Tues., December 3th AND Thurs., December 5th, 6 pm – 9 pm

Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.

Instructor: Julius Lodato / Arisay Otero-Sanchez

Fee: $99

Course Code: XBUSD 043 

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Dec
7
Sat
Writing a Business Plan
Dec 7 @ 9:00 am – 12:30 pm
Writing a Business Plan @ Brookdale Community College

Writing a Business Plan

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Jackeline Mejias-Fuertes

FEE: $65

CODE: XBUSD 008

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Financing a Small Business
Dec 7 @ 1:00 pm – 4:00 pm
Financing a Small Business @ Brookdale Community College

Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.

Instructor: Jackeline Mejias-Fuertes

FEE: $60

CODE: XBUSD 009

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Dec
14
Sat
Recordkeeping for Small Business (Held at Ocean County College)
Dec 14 @ 9:30 am – 4:00 pm

Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.

Instructor: Julius Lodato / Arisay Otero-Sanchez

Fee: $99

Course Code: CEBM 276-01 

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Note: BRING Lunch – food service is not open on Saturdays.

Jan
11
Sat
Business Start-up Workshop
Jan 11 @ 9:00 am – 3:30 pm

Business Start-up Workshop

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!

Instructor: Jackeline Mejias-Fuertes

FEE: $97

CODE: XBUSD 001

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Jan
21
Tue
Recordkeeping for Small Business
Jan 21 @ 6:00 pm – 9:00 pm

The course is 6 hours (2 sessions – 3 hours each)
Tues., January 21st AND Thurs., January 23rd, 6 pm – 9 pm

Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.

Instructor: Julius Lodato / Arisay Otero-Sanchez

Fee: $99

Course Code: XBUSD 043

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
14
Sat
Business Start-up Workshop
Mar 14 @ 9:00 am – 3:30 pm

Business Start-up Workshop

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!

Instructor: Jackeline Mejias-Fuertes

FEE: $97

CODE: XBUSD 001

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays