Jan
11
Sat
Business Start-up Workshop
Jan 11 @ 9:00 am – 3:30 pm

Business Start-up Workshop

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!

Instructor: Jackeline Mejias-Fuertes

FEE: $97

CODE: XBUSD 001

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Jan
21
Tue
Recordkeeping for Small Business
Jan 21 @ 6:00 pm – 9:00 pm

The course is 6 hours (2 sessions – 3 hours each)
Tues., January 21st AND Thurs., January 23rd, 6 pm – 9 pm

Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.

Instructor: Julius Lodato

Fee: $99

Course Code: XBUSD 043

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jan
22
Wed
Creating a Social Media Strategy for your Business
Jan 22 @ 6:00 pm – 9:00 pm

Get your goals in gear with this new workshop! Your business social media strategy should be integrated within your overall marketing strategy.
In this workshop, participants will learn how to implement a successful social media program by focusing on goals, appropriate social media channels for target markets, creating social media calendar, implementation and return on investment. Participants to walk out the door with a strategic social media plan of action.

NOTE: If you are interested in our new Digital Blueprint Certificate, this social media workshop is the first required workshop for the Digital Blueprint Certificate program.

NOTE: If you are interested in our new Digital Blueprint Certificate, this social media workshop is the first required workshop for the Digital Blueprint Certificate Program.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 079  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jan
25
Sat
Writing a Business Plan
Jan 25 @ 9:00 am – 12:30 pm

Writing a Business Plan

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Jackeline Mejias-Fuertes

FEE: $65

CODE: XBUSD 008

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Financing a Small Business
Jan 25 @ 1:00 pm – 4:00 pm

Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.

Instructor: Jackeline Mejias-Fuertes

FEE: $60

CODE: XBUSD 009

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Jan
28
Tue
Content Marketing and Blogging (Held at Ocean County College)
Jan 28 @ 6:00 pm – 9:00 pm

Content is King and that is because content helps your website place higher in the search engine rankings, helps your business attract potential customers with valuable information and allows you to establish thought-leadership and industry expertise in your area. In this workshop participants will learn how to create content that drives sales, build an editorial calendar that will help you know when and what to write on your social media platforms and the basics of effective blogging.

An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop can count towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: CECI 724

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Feb
5
Wed
Content Marketing and Blogging
Feb 5 @ 6:00 pm – 9:00 pm

Content is King and that is because content helps your website place higher in the search engine rankings, helps your business attract potential customers with valuable information and allows you to establish thought-leadership and industry expertise in your area. In this workshop participants will learn how to create content that drives sales, build an editorial calendar that will help you know when and what to write on your social media platforms and the basics of effective blogging.

An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop can count towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 094  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Feb
8
Sat
Business Start-up Workshop (Held at Ocean County College)
Feb 8 @ 9:00 am – 3:30 pm

Business Start-up Workshop

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!

Instructor: Jackeline Mejias-Fuertes

FEE: $97

CODE: CEBM 231-01

Register: Call (732) 255-0404 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Feb
22
Sat
Writing a Business Plan (Held at Ocean County College)
Feb 22 @ 9:00 am – 12:30 pm

Writing a Business Plan

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Jackeline Mejias-Fuertes

FEE: $65

CODE: CEBM 233-01

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Note: BRING Lunch – food service is not open on Saturdays

Mar
5
Thu
Intro to Google Analytics
Mar 5 @ 12:00 pm – 1:00 pm
Intro to Google Analytics @ Online

Topic: Technology

Learn how to get ahead of your competitors with some quick, actionable tips to set up a simple search advertising campaign and begin generating leads for your business using Google Ads. For beginners only…

Fee:No cost

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
14
Sat
Business Start-up Workshop
Mar 14 @ 9:00 am – 3:30 pm

Business Start-up Workshop

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!

Instructor: Jackeline Mejias-Fuertes

FEE: $97

CODE: XBUSD 001

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Mar
17
Tue
Introduction to WordPress
Mar 17 @ 6:00 pm – 9:00 pm
Introduction to WordPress @ Brookdale Community College

Intro to WordPress

33% of websites use WordPress, one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plugins to provide functionality, and we’ll make sure you know how to keep all your hard work backed up and secure.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 107

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
18
Wed
Social Media – Using Twitter and Instagram
Mar 18 @ 6:00 pm – 9:00 pm

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?

Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 082  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
19
Thu
Email Marketing for Small Business
Mar 19 @ 6:00 pm – 9:00 pm

You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing

Instructor: Riina Van Rixoort

Fee: $69

Course Code: XBUSD 089  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
24
Tue
Introduction to Search Engine Advertising
Mar 24 @ 6:00 pm – 9:00 pm

Intro to Search Engine Advertising

Learn the basics of running text ads on search engine result pages to help your business be found by consumers. Intended for beginners, this class will explain how to start using Google Ads (formerly Google AdWords). It explains how to identify keyword phrases that consumers may use to find your business, write text ads, prepare website landing pages, and set up your first paid search engine advertising campaign.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 087

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
28
Sat
Writing a Business Plan
Mar 28 @ 9:00 am – 12:30 am

Writing a Business Plan

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Jackeline Mejias-Fuertes

FEE: $65

CODE: XBUSD 008

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Apr
1
Wed
Social Media – Using Facebook and Pinterest
Apr 1 @ 6:00 pm – 9:00 pm

Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.

In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 077  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

May
20
Wed
Email Marketing for Small Business
May 20 @ 6:00 pm – 9:00 pm

You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing

Instructor: Riina Van Rixoort

Fee: $69

Course Code: XBUSD 089

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

May
26
Tue
Search Engine Optimization for Beginners (SEO)
May 26 @ 12:00 pm – 1:00 pm

Search Engine Optimization helps you get found in the Google search results. This back-to-basics class will focus on very specific, actionable steps you can take to make immediate improvements to your website.

Instructor: Roland Reinhart

Fee: No cost

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

May
27
Wed
Marketing Planning Tools for an Uncertain New Reality
May 27 @ 7:00 pm – 8:30 pm

This interactive webinar is designed to provide small business owners with the tools they need to plan for reopening and succeeding in our new reality, including:

-The importance of Marketing Planning to business success,

-A new SWOT Analysis,

-An updated Competitive Analysis,

-Branding and Marketing Communications with revised marketing messages and an organized editorial calendar,

-Building a Marketing Dashboard to track results to measure effectiveness.

Instructor: Riina Van Rixoort

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jun
3
Wed
Pivoting Your Brand Message to Meet the Changing Landscape
Jun 3 @ 1:30 pm – 2:30 pm

The goal of social media, adwords and email marketing is to get the reader to your website. If your website does not effectively communicate to the reader, they will leave your page in less than 15 seconds. Learn how to make sure your customer knows how you can solve their problem in those 15 seconds.
Instructor: Susan Wilcox

Fee: No Cost

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jun
4
Thu
NJEDA Webinar: Expanded Grant Program
Jun 4 @ 10:30 am – 11:30 am

Topic: Disaster Mitigation

Join us as a representative from the New Jersey Economic Development Authority reviews the $50 million expansion of its Small Business Emergency Assistance Grant Program.

During Phase 2 of the Grant Program, $5 million will be used to fund businesses that were waitlisted during Phase 1, and $45 million in CARES Act funding will be used to provide grants up to $10,000 to a significantly broader range of businesses than were previously eligible. The expanded program relaxes eligibility criteria to include a broader variety of businesses as well as home-based businesses and sole proprietorships.

FEE: No cost

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jun
9
Tue
Google Ads for Beginners
Jun 9 @ 12:00 pm – 1:00 pm

Topic: Technology

Learn how to get ahead of your competitors with some quick, actionable tips to set up a simple search advertising campaign and begin generating leads for your business using Google Ads. For beginners only…

Fee: No cost

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jun
15
Mon
COVID-19 Safety Measures
Jun 15 @ 12:00 pm – 1:00 pm

Topic: Disaster Mitigation

The CDC, OSHA, and state government all have released safety guidelines in reaction to COVID-19. Where should an entrepreneur start? Join Karen Auld as she breaks down the requirements, shares references and helps you build a COVID-19 Safety Plan for your business.

(Please note: This course is intended for in-business entrepreneurs.)
.

FEE: No cost

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jun
16
Tue
Maximize PPP Loan Forgiveness
Jun 16 @ 12:00 pm – 1:00 pm

Topic: Disaster Mitigation

This webinar will review the requirements for loan forgiveness, insights and planning opportunities utilizing the guidance available from the SBA to date.

(Please note: this course is intended for in-business entrepreneurs.)

Fee: No cost

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jun
17
Wed
Staying Visible in Times of Uncertainty
Jun 17 @ 10:30 am – 11:30 am

Topic: Marketing and Sales

In light of recent developments with the Coronavirus, social distancing and self-quarantine, the majority of us have needed to drastically change how our business operates on a daily basis. With this change, we also need to adjust how we market ourselves online.

This presentation will focus on your communication and content strategies and tactics that will keep you visible appropriately to your customers and clients.

FEE: No cost

Register Now

Jun
23
Tue
Email Marketing for Beginners
Jun 23 @ 12:00 pm – 1:00 pm
Email Marketing for Beginners @ Online

Topic: Social Media

Now is the time to begin email marketing for your business. It’s challenging to catch a prospect’s attention in social media. But if you can deliver a quality, relevant message to their email inbox, you have a good chance of building a long-lasting relationship.

Attend this webinar to learn step-by-step how to create your first email campaign using the free version of MailChimp.

NOTE: This is for beginners only with NO prior experience with email marketing or MailChimp. We will NOT discuss other email marketing platforms, list buying, audience segmentation, or other advanced tactics so we don’t overwhelm the participants.

FEE: No cost

Register Now

Jun
24
Wed
Get Visible on Linkedin
Jun 24 @ 12:00 pm – 1:30 pm

Topic: Social Media

How can you expand your network when we’ve moved to online meetings? Zoom meetings are not the only place to connect and nurture relationships. If you are not consistently using LinkedIn, especially if you have let your account go dormant, now is the time to get visible using a proven process that takes only 40 minutes a week.

In this interactive workshop, you will learn specific activities and then implement them on your LinkedIn account. You must have a LinkedIn profile already created to participate in the workshop.

FEE: No cost

Register Now

Jun
25
Thu
Business Ownership Exploration
Jun 25 @ 11:30 am

Topic: Franchising

Online

If you would you like to run a business that will provide greater autonomy, financial independence, freedom from being downsized or simply an exit strategy from corporate America, then this franchise workshop is for you!

After this session, you will have:

a comprehensive knowledge base of franchise ownership options you may not have considered,
assessment strategies to determine if franchising will help achieve your personal, professional and financial goals, and
links to resources available before, during and after your selection process.

FEE: No cost

Register Now

Hacer Negocios con Exito en un Entorno Virtual/Successfully Doing Business in a Virtual Environment
Jun 25 @ 6:00 pm – 7:30 pm

Topic: Technology

El propósito de este importante evento es brindar a la población empresarial hispanohablante (latina) una capacitación en vivo de las herramientas disponibles para ayudar a las empresas a mantener o alcanzar un nivel de éxito durante y después de la pandemia.

Fee: No Cost

Register Now