Jan
28
Tue
Content Marketing and Blogging (Held at Ocean County College)
Jan 28 @ 6:00 pm – 9:00 pm

Content is King and that is because content helps your website place higher in the search engine rankings, helps your business attract potential customers with valuable information and allows you to establish thought-leadership and industry expertise in your area. In this workshop participants will learn how to create content that drives sales, build an editorial calendar that will help you know when and what to write on your social media platforms and the basics of effective blogging.

An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop can count towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: CECI 724

Register: Call (732) 255-0404 or Register Online for Ocean County College.

May
20
Wed
Email Marketing for Small Business
May 20 @ 6:00 pm – 9:00 pm

You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing

Instructor: Riina Van Rixoort

Fee: $69

Course Code: XBUSD 089

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jun
3
Wed
Pivoting Your Brand Message to Meet the Changing Landscape
Jun 3 @ 1:30 pm – 2:30 pm

The goal of social media, adwords and email marketing is to get the reader to your website. If your website does not effectively communicate to the reader, they will leave your page in less than 15 seconds. Learn how to make sure your customer knows how you can solve their problem in those 15 seconds.
Instructor: Susan Wilcox

Fee: No Cost

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jun
9
Tue
Google Ads for Beginners
Jun 9 @ 12:00 pm – 1:00 pm

Topic: Technology

Learn how to get ahead of your competitors with some quick, actionable tips to set up a simple search advertising campaign and begin generating leads for your business using Google Ads. For beginners only…

Fee: No cost

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jun
15
Mon
COVID-19 Safety Measures
Jun 15 @ 12:00 pm – 1:00 pm

Topic: Disaster Mitigation

The CDC, OSHA, and state government all have released safety guidelines in reaction to COVID-19. Where should an entrepreneur start? Join Karen Auld as she breaks down the requirements, shares references and helps you build a COVID-19 Safety Plan for your business.

(Please note: This course is intended for in-business entrepreneurs.)
.

FEE: No cost

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jun
23
Tue
Email Marketing for Beginners
Jun 23 @ 12:00 pm – 1:00 pm
Email Marketing for Beginners @ Online

Topic: Social Media

Now is the time to begin email marketing for your business. It’s challenging to catch a prospect’s attention in social media. But if you can deliver a quality, relevant message to their email inbox, you have a good chance of building a long-lasting relationship.

Attend this webinar to learn step-by-step how to create your first email campaign using the free version of MailChimp.

NOTE: This is for beginners only with NO prior experience with email marketing or MailChimp. We will NOT discuss other email marketing platforms, list buying, audience segmentation, or other advanced tactics so we don’t overwhelm the participants.

FEE: No cost

Register Now

Jun
24
Wed
Get Visible on Linkedin
Jun 24 @ 12:00 pm – 1:30 pm

Topic: Social Media

How can you expand your network when we’ve moved to online meetings? Zoom meetings are not the only place to connect and nurture relationships. If you are not consistently using LinkedIn, especially if you have let your account go dormant, now is the time to get visible using a proven process that takes only 40 minutes a week.

In this interactive workshop, you will learn specific activities and then implement them on your LinkedIn account. You must have a LinkedIn profile already created to participate in the workshop.

FEE: No cost

Register Now

Jun
25
Thu
Hacer Negocios con Exito en un Entorno Virtual/Successfully Doing Business in a Virtual Environment
Jun 25 @ 6:00 pm – 7:30 pm

Topic: Technology

El propósito de este importante evento es brindar a la población empresarial hispanohablante (latina) una capacitación en vivo de las herramientas disponibles para ayudar a las empresas a mantener o alcanzar un nivel de éxito durante y después de la pandemia.

Fee: No Cost

Register Now

Aug
17
Mon
Business Reboot Webinar
Aug 17 @ 6:00 pm – 9:00 pm

Topic: Disaster Mitigation

Have you and your business fully recovered from COVID-19? Get back on track with a systematic review of your business. Is it the time to implement new business and life strategies?

Come ready to work with your instructor, Success Coach, Karen C. Auld. You’ll leave with a plan to move you and your business forward.

Fee: No Cost

Register Now

Nov
11
Wed
Social Media B2B Using Linkedin
Nov 11 @ 6:00 pm – 9:00 pm

Does your business provide products and services to other businesses? LinkedIn is the social network that focuses on business and professional connections.
In this workshop, participants will learn the basics and benefits to creating a presence on the platform.
An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 081

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Dec
2
Wed
Social Media – Using Twitter and Instagram
Dec 2 @ 6:00 pm – 9:00 pm

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?

Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 082

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.