This webinar will focus on the ability of a firm to quickly adapt to situations after a disruption while simultaneously maintaining other important aspects of their business, particularly the safety of their employees. The topics to be covered include:
- Developing a continuity strategy for the short and long term
- Identifying risks and developing a business impact analysis for resiliency enhancement
- Auditing, maintaining, and exercising the business continuity and resiliency plans.
- Testing your business continuity and crisis management plans
Presenter: Arash Azadegan, PhD, Associate Professor at Rutgers Business School and the Director of Supply Chain Disruption Research Laboratory
Dr Azadegan’s research focuses on supply chain disruptions, and the effect of inter-organizational response and recovery effort to mitigate them. Specific to disasters and humanitarian supply chains, Dr. Azadegan has several ongoing projects on response and recovery from disasters in the United States (e.g., hurricanes) and how collaboration among NGOs and governmental entities can be strengthened.
Speaker(s): Presenter: Arash Azadegan, PhD, Associate Professor at Rutgers Business School and the Director of Supply Chain Disruption Research Laboratory
Co-Sponsor(s): U.S. Small Business Administration – Cares Act Grant
Fee: No Cost
This webinar will provide participants with the tools and skills to properly interpret their personal and business credit reports. It will address why creditworthiness will be a major factor based on post-Covid-19 issues. The material cover how business credit scores are calculated, factors that can improve them or build back its profile and how it will quality of life.
Attendees will also learn budget and cash flow analysis strategies to enhance one’s capacity and credit profiles.
Presenter: Herb Caesar, President of CED Solutions, LLC; Retained as a Senior Business Consultant by the NJ Small Business Development Centers (NJSBDC) Network, recently for the Bank of America program.
Speaker(s): Presenter: Herb Caesar, President of CED Solutions, LLC
Co-Sponsor(s): U.S. Small Business Administration – Cares Act Grant
Fee: No Cost
This webinar will focus on how small businesses can protect their workplaces, employees and customers against potential health and safety threats, including the prevention of the transmission of COVID-19 and other communicable diseases. The main part of the training will address key issues that small businesses must address before opening their business. Small businesses should develop a COVID-19 Return to Work plan that addresses a range of issues. These include:
- COVID-19 Exposure Control Plan
- Measures to Maintain Social Distancing
- Engineering Controls
- Work Practices
- Enhanced Cleaning and Disinfection
- Personal Protective Equipment (PPE) and Respiratory Protection
- Sick Leave, Symptom Screening, and Employee Health
- Exposures and Case Reporting
- Measures to Protect Employee Mental Health and Physical Well-Being
Presenter: Mitchel Rosen, Ph.D., Rutgers School of Public Health, Center for Public Health Workforce Development (CPHWD). The CPHWD has over forty years of experience administering occupational safety and health research, education, and training programs. It has significant experience developing training programs for disaster response and emergency preparedness activities. Dr. Rosen, director of the CPHWD, has over 30 years of experience in developing occupation safety and health and disaster preparedness programs.
Speaker(s): Mitchel Rosen, Ph.D., Rutgers School of Public Health, Center for Public Health Workforce Development (CPHWD)
Co-Sponsor(s): U.S. Small Business Administration – Cares Act Grant
Fee: No Cost
This Cybersecurity webinar will go beyond intrusion detection and reactive remediation. It will provide insight on how to implement cost-effective measures designed to prevent cyber criminals from compromising the integrity of business-critical assets and information on a daily basis. It also covers written policies and procedures to develop, maintain and enforce both internally and publicly on the business’ website. Topics will also include federal and state laws that impact business operations and the business data typically collected and stored. Finally, this webinar will cover contractual obligations that clients may impose, and what business owners should expect and seek from vendors.
Presenter: Michelle Schaap, Member, Chiesa Shahinian & Giantomasi PC
Speaker(s): Michelle Schaap, Member, Chiesa Shahinian & Giantomasi PC
Co-Sponsor(s): U.S. Small Business Administration – Cares Act Grant
Fee: No Cost
Note: This is the first of a three-part series on Sales & Customer Service running for 6 weeks in total on Tuesday mornings from 10:00 – 12:00 noon. You may opt to attend the entire series or just one of the two session topics.
This workshop (on Jan. 19 & 26) will focus on the concerns which many small businesses identify as challenges to achieving their goals in an environment when selling virtually has become a mandatory part of their daily activities. Many companies are looking for assistance in the sales enablement, sales execution and sales operation components of their business.
The success of small businesses will be their ability to hone skills, train their team and make the sales experience memorable for their customers.
Fee: No Cost
This webinar will focus on how small businesses can protect their workplaces, employees and customers against potential health and safety threats, including the prevention of the transmission of COVID-19 and other communicable diseases. The main part of the training will address key issues that small businesses must address before opening their business. Small businesses should develop a COVID-19 Return to Work plan that addresses a range of issues. These include:
- COVID-19 Exposure Control Plan
- Measures to Maintain Social Distancing
- Engineering Controls
- Work Practices
- Enhanced Cleaning and Disinfection
- Personal Protective Equipment (PPE) and Respiratory Protection
- Sick Leave, Symptom Screening, and Employee Health
- Exposures and Case Reporting
- Measures to Protect Employee Mental Health and Physical Well-Being
Presenter: Mitchel Rosen, Ph.D., Rutgers School of Public Health, Center for Public Health Workforce Development (CPHWD). The CPHWD has over forty years of experience administering occupational safety and health research, education, and training programs. It has significant experience developing training programs for disaster response and emergency preparedness activities. Dr. Rosen, director of the CPHWD, has over 30 years of experience in developing occupation safety and health and disaster preparedness programs.
Speaker(s): Mitchel Rosen, Ph.D., Rutgers School of Public Health, Center for Public Health Workforce Development (CPHWD)
Co-Sponsor(s): U.S. Small Business Administration – Cares Act Grant
Fee: No Cost
This webinar will focus on the ability of a firm to quickly recover operations during periods of interrupted business service.
When a business is disrupted, this can result in significant financial hardships that may be detrimental to an organization. In order to restore operations, firms must develop and implement a recovery strategy that enables them to operate at a minimum level. The content of this webinar will include: • Remote working solutions • Identifying and prioritizing essential business functions • Emergency relocation • Emergency communications and notification • Supplier relations
Presenter: Mark Rodgers, Ph.D., Assistant Professor at the Rutgers Business School in the Department of Supply Chain Management
Dr. Rodgers currently teaches Demand Planning at Rutgers Business School. His research interests include simulation-based optimization, quantitative methods to assess the impact of supply chain disruptions and risk on operational performance.
Speaker(s): Presenter: Mark Rodgers, Ph.D., Assistant Professor at the Rutgers Business School in the Department of Supply Chain Management
Co-Sponsor(s): U.S. Small Business Administration – Cares Act Grant
Fee: No Cost
Note: This is the second of a three-part series on Sales & Customer Service running for 6 weeks in total on Tuesday mornings from 10:00 – 12:00 noon. You may opt to attend the entire series or any one of the two session topics.
This workshop will focus on the sales skills that the Best of the Best utilize on a consistent basis to result in sustainable sales success.
Prior to the completion of this workshop, participants will be provided with the understanding of the importance of the proposition of Value Selling versus Product Selling. Value Selling is the fundamental methodology utilized by the Best of the Best and should become a primary element of each sales associate on your sales team.
The areas of focus will include but not be limited to the following: • Critical “Soft Skills” • Value Selling
Access instructions will be provided after registration.
Fee: No Cost
This Cybersecurity webinar will go beyond intrusion detection and reactive remediation. It will provide insight on how to implement cost-effective measures designed to prevent cyber criminals from compromising the integrity of business-critical assets and information on a daily basis. It also covers written policies and procedures to develop, maintain and enforce both internally and publicly on the business’ website. Topics will also include federal and state laws that impact business operations and the business data typically collected and stored. Finally, this webinar will cover contractual obligations that clients may impose, and what business owners should expect and seek from vendors.
Presenter: Michelle Schaap, Member, Chiesa Shahinian & Giantomasi PC
Speaker(s): Michelle Schaap, Member, Chiesa Shahinian & Giantomasi PC
Co-Sponsor(s): U.S. Small Business Administration – Cares Act Grant
Fee: No Cost
Many small businesses that have been scrambling for months to remain financially viable and implement health and safety measures. Now that distribution of the COVID-19 vaccine is underway in New Jersey, these employers are wondering if they can and should require employees to get a COVID-19 vaccine and what else they must continue to do to keep their workplaces safe.
In this seminar led by Employment Law Attorney Lisa Fried-Grodin we will address the following key issues:
Can an employer require an employee to get a COVID-19 vaccine?
How should an employer respond if employees object to getting the vaccine?
What other health and safety procedures do New Jersey businesses have to follow and what are the consequences if they are not implemented?
Ms. Fried-Grodin is a co-founder and partner of Meyers Fried-Grodin LLP, a New Jersey law firm focused exclusively on employment law.
Fee: No Cost
Note: This is the second of a three-part series on Sales & Customer Service running for 6 weeks in total on Tuesday mornings from 10:00 – 12:00 noon. You may opt to attend the entire series or any one of the two session topics.
During this workshop tactics which support achieving Winning Negotiations and Getting to Yes more consistently will be shared with the participants.
The course content will include but not be limited to the following: • Challenges to consider when conducting virtual negotiations • Practical methods for success in a virtual negotiation • Tactics to Remove Road Blocks associated with online negotiations and turn them into advantages
Access instructions will be provided after registration.
Fee: No Cost
Topic: Disaster Mitigation This Cybersecurity webinar will go beyond intrusion detection and reactive remediation. It will provide insight on how to implement cost-effective measures designed to prevent cyber criminals from compromising the integrity of business-critical assets and information on a daily basis. It also covers written policies and procedures to develop, maintain and enforce both internally and publicly on the business’ website. Topics will also include federal and state laws that impact business operations and the business data typically collected and stored. Finally, this webinar will cover contractual obligations that clients may impose, and what business owners should expect and seek from vendors.
Fee: No Cost
This Cybersecurity webinar will go beyond intrusion detection and reactive remediation. It will provide insight on how to implement cost-effective measures designed to prevent cyber criminals from compromising the integrity of business-critical assets and information on a daily basis. It also covers written policies and procedures to develop, maintain and enforce both internally and publicly on the business’ website. Topics will also include federal and state laws that impact business operations and the business data typically collected and stored. Finally, this webinar will cover contractual obligations that clients may impose, and what business owners should expect and seek from vendors.
Presenter: Michelle Schaap, Member, Chiesa Shahinian & Giantomasi PC
Speaker(s): Michelle Schaap, Member, Chiesa Shahinian & Giantomasi PC
Co-Sponsor(s): U.S. Small Business Administration – Cares Act Grant
Fee: No Cost
Avoiding COVID Infections” is a webinar to help businesses learn how to implement effective measures to prevent infections.
It’s tempting to relax your resolve as restrictions lift as infections lessen. But the threat of infections remains. Learn how to proceed in this ever-changing landscape to keep your location, team, clients, and customers protected and safe. (The instruction will be approx. 1 hr, with additional time for Q&A.)
Fee: No Cost
“Avoiding Credit Ruin” is designed to help businesses learn how to manage their credit throughout COVID-19.
Don’t let COVID-19 permanently affect your business’ operations because you’re no longer creditworthy! Learn the tools and skills needed to address issues on your personal and business credit reports before it’s too late. (The instruction will be approx. 1 hr, with additional time for Q&A.)
Fee: No Cost
“From Brick & Mortar to Google & Social Media” focuses on helping businesses turn their online marketing assets into sales. About this Event Digital marketing plays a huge role in operating in today’s climate. Learn how to turn your online marketing efforts into sales.
“From Brick & Mortar to Google & Social Media” (of the “Digitize & Socialize Series”) is designed to help businesses turn their online marketing assets into sales. NOTE: This webinar’s instruction is approx 1hr, with additional time for Q&A.
Fee: No Cost
Tax planning has never been more important. With legislative updates in 2020, a new presidential administration in office, and the COVID-19 pandemic continuing to surge through the country, there are many tax changes to be aware of for 2021 and beyond.
Avoid surprises by planning ahead. Our complimentary Alloy Academy webinar presentation will discuss what you need to know before you prepare your 2020 tax return from individual taxes and corporate taxes to federal and state taxes and more.
Fee: No Cost
Join us to learn about this unprecedented program for $15 billion in grants to shuttered venues, to be administered by the SBA’s Office of Disaster Assistance.
Topics will include: What is an eligible entity? How to calculate your maximum grant. Shuttered Venue grants versus PPP loans. What documents do you need to get ready for an application? Do you need to register in the System for Award Management (SAM.gov)? How can these funds be used?
Fee: No Cost
Discover digital marketing strategies that your team can implement in-house efficiently and some times using no cost tools.
Get the ins and outs on how YOU can be more effective at digital marketing for your small business. Learn what techniques you can use NOW to market your business online. This presentation will be led by Shakira M. Brown, NJSBDC at TCNJ Marketing Counselor and Award-Winning Branding and Business Communication Strategist.
This is part one in a five part series. Those who attend all five workshops will be awarded a certificate of completion in Digital Marketing.
Presented by the New Jersey Small Business Development Center at Brookdale Community College, the United States Small Business Administration, and the NJ Business Action Center.
IMPORTANT: Your webinar access information will be provided in your registration confirmation from another system. To avoid the chance of that email ending up in your Junk folder, add this address to your safe list – centeric@clients.njsbdc.com.
Fee: No Cost
Learn how you can maximize your Google My Business Page.
If you have a free Google My Business page, you might not be getting the most out of it. You will learn ways to be more engaged on this free search marketing platform. This presentation will be led by Shakira M. Brown, NJSBDC at TCNJ Marketing Counselor and Award-Winning Branding and Business Communication Strategist.
This is part two in a five part series.
Presented by the New Jersey Small Business Development Center at Brookdale Community College, the United States Small Business Administration, and the NJ Business Action Center.
IMPORTANT: Your webinar access information will be provided in your registration confirmation from another system. To avoid the chance of that email ending up in your Junk folder, add this address to your safe list – centeric@clients.njsbdc.com.
Fee: No Cost
Fusion Marketing is one of the most underused, inexpensive, and effective methods of Guerrilla Marketing. Jay Conrad Levinson, the Father of Guerrilla Marketing, revolutionized marketing through strategies-based time, energy and imagination. Imagination is the operative word in Fusion Marketing, a theory grounded in cooperation and using a wide range of marketing vehicles to communicate a brand’s intended message.
You’ll discover how Fusion Marketing has the power to explode your marketing exposures to attract more customers and greater profitability.
Fee: No Cost
Discover how to make your digital marketing content and posts look better than ever to engage more prospects and clients online. Get the skinny on what tools you can use RIGHT NOW to make eye-catching online content yourself and how to share it more often. This presentation will be led by Shakira M. Brown, NJSBDC at TCNJ Marketing Counselor and Award-Winning Branding and Business Communication Strategist.
This is part three in a five part series.
Presented by the New Jersey Small Business Development Center at Brookdale Community College, the United States Small Business Administration, and the NJ Business Action Center.
IMPORTANT: Your webinar access information will be provided in your registration confirmation from another system. To avoid the chance of that email ending up in your Junk folder, add this address to your safe list – centeric@clients.njsbdc.com.
Fee: No Cost
The goal of this nine-session course is to aid minority entrepreneurs in strengthening their competitive advantage by leveraging proven positioning and brand development strategies, as well as increasing awareness of opportunities for inclusion in supplier diversity programs.
Intensity of competition is the driving force affecting the performance of every level of management today, whether it is a small retail outlet, a service firm, or a dominant multinational corporation. A business’ survival depends on how well its product or service is positioned to satisfy important customer needs; how it differentiates itself from competitors; and how well it builds consumer loyalty, market leaders