Oct
5
Tue
Marketing Strategies for Small Business
Oct 5 @ 7:00 pm – Nov 4 @ 8:30 pm
Marketing Strategies for Small Business @ Online

Topic: Marketing

This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.

10 sessions (Tuesday and Thursday, 7-8:30PM)

Fee: 269.00

Code: XBUSD-044

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

 

Mar
23
Wed
Driving Traffic to your Website to Grow your Business Series
Mar 23 @ 6:00 pm – Mar 30 @ 8:00 pm
Driving Traffic to your Website to Grow your Business Series @ Online
Topic: Marketing and Sales

This course consists of 2 sessions, in 2 weeks.

March 23, 6:00-8:00 PM Content Marketing and Blogging

So you have a great website now what? Now, its your job to drive traffic to your website. Content marketing is the practice of attracting new customers to your site, collecting leads and nurturing your leads into paying customers. This class will show you how to use content to attract new customers.

In this class we will:

  1. Learn how content marketing works
  2. Understand how using good content will increase your brands ranking in Google
  3. Identify the type of content that will drive your brand
  4. Develop a 12 week (Or 12 month) content plan for your brand

March 30, 6:00-8:00 PM Social Media Strategy

Learn to strategically build your brands awareness, drive traffic to your website, and demonstrate your brand value to your customer using social media. Social media can be very effective or it can be a waste of time. Learn how to use social media effectively to grow your brand.

In this class we will:
1. Learn how social media fits into your marketing strategy
2. Set strategic goals for your brand on social media
3. Select the social media channels that are most appropriate for your brand
4. Learn to use an editorial calendar to increase your impact online. 

Instructor: Susan Wilcox

Fee: $ 140.00

Code: XBUSD 128

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Aug
30
Tue
FERIA DE EMPRENDEDORES HISPANA / Hispanic Entrepreneur Expo(Abierta al Público /Open to the Public)
Aug 30 @ 6:00 pm – 9:00 pm
FERIA DE EMPRENDEDORES HISPANA / Hispanic Entrepreneur Expo(Abierta al Público /Open to the Public)
Topic: Marketing and Sales

SBDC at Brookdale Community College se complace en realizar la primera Feria de Emprendedores Hispana.

La Expo reunirá a todos aquellos emprendedores que completaron el Programa (bilingue) de Certificado de Emprendedor, realizado en Brookdale Community College. Este evento permitirá a una nueva generación de empresarios y propietarios de pequeñas empresas conectarse mediante redes y mostrando su gama de productos y servicios disponibles. La Feria de Emprendedores Hispana es un ejemplo de cómo la comunidad latina contribuye a la economía de las pequeñas empresas. Las categorías de exhibición incluyen: seguros financieros, joyería fina, soluciones de seguridad alimentaria, boutique en línea, servicios de impresión personalizados y más.

SBDC at Brookdale Community College is pleased to host the first Hispanic Entrepreneur Expo.

The Expo will bring together all those entrepreneurs who completed the Bilingual Entrepreneur Certificate Program at Brookdale Community College. This event will allow a new generation of entrepreneurs and small business owners to connect by networking and displaying their range of available products and services. The Hispanic Entrepreneur Expo is an example of how the Latino community contributes to the small business economy. Exhibit categories include financial insurance, fine jewelry, food safety solutions, online boutique, custom printing services, and more.

Fee: No Cost

Oct
22
Sat
Marketing Strategies for Small Business
Oct 22 @ 9:00 am – Nov 19 @ 12:45 pm
Marketing Strategies for Small Business @ Online

Topic: Marketing

This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.

Instructor: Paul Rinaldi

4 sessions – 3.75 hours each (Saturday, Oct. 22, Oct. 29, Nov. 5, Nov. 19)

Fee: 269.00

Code: 0219

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.