Marketing Planning Tools for an Uncertain New Reality
May 27 @ 7:00 pm – 8:30 pm

This interactive webinar is designed to provide small business owners with the tools they need to plan for reopening and succeeding in our new reality, including:

-The importance of Marketing Planning to business success,

-A new SWOT Analysis,

-An updated Competitive Analysis,

-Branding and Marketing Communications with revised marketing messages and an organized editorial calendar,

-Building a Marketing Dashboard to track results to measure effectiveness.

Instructor: Riina Van Rixoort

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Staying Visible in Times of Uncertainty
Jun 17 @ 10:30 am – 11:30 am

Topic: Marketing and Sales

In light of recent developments with the Coronavirus, social distancing and self-quarantine, the majority of us have needed to drastically change how our business operates on a daily basis. With this change, we also need to adjust how we market ourselves online.

This presentation will focus on your communication and content strategies and tactics that will keep you visible appropriately to your customers and clients.

FEE: No cost

Register Now

Selling Online This Holiday Season with E-Commerce Tools
Oct 14 @ 12:00 pm – 1:00 pm
Topic: Marketing and Sales

Learn how to sell online to customers as they kick off their holiday shopping this season.

We’ll walk through the benefits of setting up an online store with Shopify and how to list your products on Google so that you can sell from anywhere.

Plus, learn about more helpful tools to stand out online, such as Local Opportunity Finder and Grow My Store.

This is a Grow With GOOGLE event offered through our partnership with Google.

Fee: No Cost


Register Now

Networking 101
Oct 20 @ 6:00 pm – 9:00 pm

It’s not what you know or who you know . . . it’s who knows you. Online and off-line networking will increase your sphere of influence, establish your brand identity, build trust, generate word-of-mouth, and attract business opportunities. Learn to write and deliver an attention-getting “elevator speech.” Start networking immediately: bring your business cards and brochures to class.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group


Fee: $59

Register Now

Selling 101
Nov 24 @ 6:00 pm – 9:00 pm

No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: $59

Register Now