Oct
5
Tue
INTERNATIONAL SALES FOR SMALL BUSINESS -Workshop 1: How the COVID-19 Crisis and Recovery are Shaping
Oct 5 @ 10:00 am – 12:00 pm
INTERNATIONAL SALES FOR SMALL BUSINESS -Workshop 1: How the COVID-19 Crisis and Recovery are Shaping @ Online
Topic: International Trade

Is Going Global the right decision for your company?

This 6-part course presents an analysis of the sales function across national borders. The impact of strategic, economic, political, legal, and cultural factors on sales activities, factors that influence the globalization of selling, and the impact of cultural differences on global selling and buying will be discussed. The material presented in this course is geared to business owners or managers with authority to decide the strategy and direction of the company. This is NOT a HOW to sell basics; it is designed to help participants decide if Going Global is the right decision and if it is, how do they start.

Workshop 1: How the COVID-19 Crisis and Recovery are Shaping the Global Economy

• Is going global right for my business?

• The international expansion paradox

INSTRUCTOR: Michael Taylor is an Adjunct Professor in the Russ Berrie Institute for ProfessionalSales (Department of Management, Marketing, and Professional Sales) in the Cotsakos College of Business at William Paterson University.

Note: To receive the full benefit of the material, one should attend all sessions, but that is not required.

Fee: No Cost

Crowdfunding: A New Alternative to Raising Working Capital
Oct 5 @ 6:00 pm – 9:00 pm
Topic: Financing

Crowdfunding has become a great alternative for small business owners to raise working capital for their business ventures. Our workshop will help participants understand the principles associated with building successful Crowdfunding campaigns and will show you how to use Crowdfunding to finance your goals.

Instructor: Carla Fallone, MBA, Fallone Business Resources

 

Fee: No Cost

Oct
6
Wed
Supply Chain Management Series: : Inventory Management Case Study
Oct 6 @ 10:00 am – 12:00 pm
Topic: Managing a Business

This is the final session of a 4-part series of webinars on Supply Chain Management designed for the small business owner. Note: To receive the full benefit of the material, one should attend all sessions, but that is not required.

Workshop 4: Inventory Management Case Study

In this session, we will:

• Review of a case study to allow students to apply what they have learned in our lectures and readings to solve a supply chain problem in a highly realistic simulation.

INSTRUCTOR: St. Claire Gerald (APICS Master Instructor, CSCP) is Principal Consultant for Harambee Logistics Solutions, specializing in Global Supply Chain certification and Supply Chain Management

 

Fee: No Cost

Oct
7
Thu
The Side Hustle – How to Start a Business While Working Full Time
Oct 7 @ 6:00 pm – 9:00 pm
Topic: Start-up Assistance

Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.

Instructor: Karen Auld, KCA Coaching Services

 

Fee: No Cost

Oct
11
Mon
Entrepreneur Assessment
Oct 11 @ 6:00 pm – 9:00 pm
Entrepreneur Assessment @ Online
Topic: Start-up Assistance

Are you considering becoming a business owner? Do you have the characteristics and fundamental skills to run a business? And, what are the types of qualities that may offer a better chance for business success?

Find out if entrepreneurship is right for you. During the session, complete a self-assessment questionnaire to determine if you have the personal characteristics, the financial fitness and the business readiness skills to own a business. We’ll score, interpret and discuss results to provide a better understanding of your entrepreneurial profile.

Instructor: Karen Katcher, MBA, Katcher Associates

 

Fee: No Cost

Oct
12
Tue
INTERNATIONAL SALES FOR SMALL BUSINESS: Workshop 2: “Where do We Mart?
Oct 12 @ 10:00 am – 12:00 pm
Topic: International Trade

Is Going Global the right decision for your company?

This 6-part course presents an analysis of the sales function across national borders. The impact of strategic, economic, political, legal, and cultural factors on sales activities, factors that influence the globalization of selling, and the impact of cultural differences on global selling and buying will be discussed. The material presented in this course is geared to business owners or managers with authority to decide the strategy and direction of the company. This is NOT a HOW to sell basics; it is designed to help participants decide if Going Global is the right decision and if it is, how do they start.

Workshop 2: “Where do We Mart?”

• Getting Started in going Global

• Don’t let “FUD” get in your way

• Stand out in the crowd

• Add value to your company

INSTRUCTOR: Michael Taylor is an Adjunct Professor in the Russ Berrie Institute for ProfessionalSales (Department of Management, Marketing, and Professional Sales) in the Cotsakos College of Business at William Paterson University.

Note: To receive the full benefit of the material, one should attend all sessions, but that is not required.

 

Fee: No Cost

Building Blocks to Starting a Business
Oct 12 @ 6:00 pm – 9:00 pm
Topic: Start-up Assistance

Questions! So many questions. This course is designed to help you ask the right questions, and find the right answers, to starting your own business. We identify the basic planning you’ll need to tackle as you start to shape your business idea into reality and help you understand how to prioritize the steps you’ll be taking, including naming your business, determining the type of legal entity you’ll select, developing a business plan, marketing, insurance, financial considerations and more. This course also provides information about valuable resources available to budding entrepreneurs.

Instructor: Ed Dolan, MBA, Kiva Intl. Business Group

Registration is required.

 

Fee: No Cost

Oct
13
Wed
Doing Business with the Federal Government
Oct 13 @ 10:00 am – 1:00 pm
Doing Business with the Federal Government @ Online
Topic: Government Contracting

The US Federal Government is the largest buyer of goods and services in the world. Learn the types of products and services it procures and how to tell if the government is buying what your business is selling.

Instructor: Small Business Administration (SBA)

 

Fee: No Cost

Business by the Numbers – Webinar
Oct 13 @ 6:00 pm – 8:00 pm
Topic: Business Accounting and Budget

This course offers foundational information about important financial practices and planning, including key accounting and tax considerations, for the new business owner. Don’t be caught by surprise. This practical overview provides an understanding of how to strategically manage the financial aspect of your operation from the start, as you plan for your new business.

Instructor: Karen Katcher, MBA, Katcher Associates

PLEASE NOTE: Registration confirmation will be sent from another system. To avoid the chance of that email ending up in your Junk folder, add this address to your safe list – centeric@clients.njsbdc.com

 

Fee: No Cost

Oct
14
Thu
FRANNET
Oct 14 @ 9:00 am – 11:00 am
Topic: Franchising

Explore the alternatives to starting a NEW business. Buying into a proven business or franchise affords a glimpse of the company’s operations, competition, and future profit potential. This seminar will cover pros and cons of buying either an existing business or a franchise, such as: * Common myths and truths about franchising – it’s not just food and retail * Government regulations for franchises * The importance knowing your personal goals and objectives before taking the plunge * How to safely research and select the right franchise for you * How to finance your business * There are many other areas that will be covered.

Fee: No Cost

Government Contracting Series: Selling to the Federal Government
Oct 14 @ 12:00 pm – 1:00 pm
Topic: Government Contracting

The US Federal Government is the largest buyer of goods and services in the world. Learn the types of products and services it procures and how to tell if the government is buying what your business is selling.

Instructor: Small Business Administration (SBA)

 

Fee: No Cost

Mastering the Mental Side of Business
Oct 14 @ 6:00 pm – 9:00 pm
Mastering the Mental Side of Business @ Online
Topic: Business Basics

The way you think will impact the way you run your business. In this class, we will teach you how to set goals and create achievable plans, how to handle the inevitable challenges and setbacks you’ll face along the way building your business. Confidence is key to your success. Learn how to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success.

Instructor: Karen Auld, Certified Success Coach

Course Code: CRN 50120

There is no cost for this webinar, but registration is required.

 

Fee: No Cost

Oct
18
Mon
“CX” Customer Experience Managment
Oct 18 @ 10:00 am – 12:00 pm

Customers rule! They buy for their reasons, not yours! Customers have expectations. They don’t want to be ‘sold,’ but rather they want to enjoy an engaging buying experience. The key element to entice customers is the exceptional customer service they expect. It’s all about building a customer-centric relationship with a ROI measured in terms of repeat and referral business.

This program explores 5 full-circle™ strategies to create your own customer experience program, including: relationship and customer tactics, product knowledge, presentation skills, and after-the-sale systems. Each strategy works in concert to earn customer loyalty ‘for a lifetime’ and new business referrals.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Fee: No Cost

Oct
19
Tue
Achieving Balance and Life Satisfaction Through Challenges
Oct 19 @ 10:00 am – 11:30 am

Part 5/5 of the Mental Health & Resilience Series:

Attaining a sense of work-life satisfaction has been difficult. The Coronavirus severely impacted the way that we did business and the way that we balanced our personal lives. As a leader, you are probably seeing your employees experiencing overwhelm, frustration, and feeling like they are on a perpetual hold from truly enjoying life.

Discover with Beverly Beuermann-King how successful leaders know that small shifts can have a major impact. By examining your personal balance and implementing strategies to engage further in your life based on the S-O-S Principle, you will be able to effectively provide support to your team.

On this webinar you will:

1. Discover the results that a lack of balance has and the way that it is impacting their productivity, health, and enjoyment and that of their teams.

2. Identify the many areas of priority and importance in life.

3. Understand & identify energy drainers and utilize energy boosters to free up mental/physical energy.

4. Be aware of energy cycles when setting a daily plan.

5. Discover the results of a lack of balance and how it is impacting productivity, health, and enjoyment

6. Gain clarity, a sense of direction, and motivation to live life with contentment, calmness, & connection.

Fee: No cost

REGISTER HERE

INTERNATIONAL SALES FOR SMALL BUSINESS – Workshop 3: Entering the Global Market Step by Step
Oct 19 @ 10:00 am – 12:00 pm
Topic: International Trade

Is Going Global the right decision for your company?

This 6-part course presents an analysis of the sales function across national borders. The impact of strategic, economic, political, legal, and cultural factors on sales activities, factors that influence the globalization of selling, and the impact of cultural differences on global selling and buying will be discussed. The material presented in this course is geared to business owners or managers with authority to decide the strategy and direction of the company. This is NOT a HOW to sell basics; it is designed to help participants decide if Going Global is the right decision and if it is, how do they start.

Workshop 3: Entering the Global Market Step by Step

• The small-step approach

• The market-entry steps

• One country. Small steps

INSTRUCTOR: Michael Taylor is an Adjunct Professor in the Russ Berrie Institute for ProfessionalSales (Department of Management, Marketing, and Professional Sales) in the Cotsakos College of Business at William Paterson University.

Note: To receive the full benefit of the material, one should attend all sessions, but that is not required.

 

Fee: No Cost

Oct
20
Wed
E-Commerce and Advanced Ads
Oct 20 @ 12:00 pm – 1:00 pm
E-Commerce and Advanced Ads @ Online
Topic: Technology

This is a new Grow with Google webinar including Google Merchant Center. More details are to come.

 

Fee: No Cost

Oct
21
Thu
Government Contracting Series: Marketing to the Federal Government
Oct 21 @ 12:00 pm – 1:00 pm
Topic: Government Contracting
Description:

Being properly registered in government databases is essential to qualify as a government supplier, but more active participation is necessary if you want to secure the most lucrative contracts. This session will discuss how to market your services to the government by building relationships in the proper purchasing departments.

Fee: No Cost

Business Pivot
Oct 21 @ 6:00 pm – 9:00 pm
Topic: Managing a Business

Business Pivot: Pivoting, changing direction, adapting. These are all skills that 2020 has brought to the forefront for all entrepreneurs.

Join Certified Success Coach Karen Auld as she shares stories of businesses that have pivoted during 2020. Hear their stories, lessons learned and learn how you can implement change in your own business.

Instructor: Karen Auld, Certified Success Coach

 

Fee: No Cost

Oct
25
Mon
Retailing 101
Oct 25 @ 6:00 pm – 9:00 pm
Topic: Marketing and Sales

Every time someone enters your store, you have a captive audience seeking a rewarding shopping experience, a solution for a problem, and the ‘perfect purchase.’ Whether competing against ‘category busters’, discount dollar stores, online retailers, or the competitor across the street, your pace for innovation, differentiation, and reinvention will affect your future.

This program helps retailers customize strategies related to their store environment and employees. Your first best customers, your employees, impact every single transaction. Deliver an amazing customer experience and you’ll be rewarded with the repeat and referral business you need to achieve your goals.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

 

Fee: No Cost

Oct
26
Tue
Networking 101
Oct 26 @ 6:00 pm – 9:00 pm
Topic: Marketing and Sales

It’s not what you know or who you know . . . it’s who knows you. Online and off-line networking will increase your sphere of influence, establish your brand identity, build trust, generate word-of-mouth, and attract business opportunities. Learn to write and deliver an attention-getting “elevator speech.” Start networking immediately: bring your business cards and brochures to class.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

 

Fee: No Cost

Oct
27
Wed
Access to Capital, 504 & 7A Loans
Oct 27 @ 9:00 am – 11:00 am
Access to Capital, 504 & 7A Loans @ Online
Topic: Financing

Gaining access to capital to sustain and grow your business has never been more important. SBA 504 and 7A loans meet specific, but different needs for small businesses.

Join our experts to get a clear understanding of these products to determine which best meets your needs. After the presentations, meet one-on-one with lenders to privately discuss your specific needs.

IMPORTANT: Registration confirmation and access instructions will be sent from another website. To avoid the chance of that email ending up in your Junk folder, add this address to your safe list – centeric@clients.njsbdc.com.

 

Fee: No Cost

Oct
28
Thu
Government Contracting Series: Small Business Certifications
Oct 28 @ 12:00 pm – 1:00 pm
Topic: Government Contracting

This seminar will discuss the federal procurement 8(a) Business Development Program, HUBZone Empowerment Contracting Program and Women-Owned Small Business (WOSB) and Economically Disadvantaged Women-Owned Small Business (EDWOSB) set-aside programs.

Instructor: Small Business Administration (SBA)

 

Fee: No Cost

Overcoming Procrastination
Oct 28 @ 6:00 pm – 9:00 pm
Topic: Managing a Business

Do you put the “pro” in procrastination? Join Certified Success Coach, Karen Auld, to learn her 4-step process to get into action and say goodbye to your procrastinating habits. Don’t procrastinate in signing up for this great class.

Instructor: Karen Auld, Certified Success Coach

 

Fee: No Cost

Nov
1
Mon
Market Research 101
Nov 1 @ 6:00 pm – 9:00 pm
Topic: Marketing and Sales

Market analysis is critical for making the best business decisions, planning strategically to launch your business and sustaining an established company.

You’ll learn how to collect and analyze data about your industry, advancements in technology, competitive activity, and target market profiles.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Fee: No Cost

Nov
2
Tue
INTERNATIONAL SALES FOR SMALL BUSINESS – Workshop 4: Reduce the Risk for Your Company Going Global
Nov 2 @ 10:00 am – 12:00 pm
Topic: International Trade

Is Going Global the right decision for your company?

This 6-part course presents an analysis of the sales function across national borders. The impact of strategic, economic, political, legal, and cultural factors on sales activities, factors that influence the globalization of selling, and the impact of cultural differences on global selling and buying will be discussed. The material presented in this course is geared to business owners or managers with authority to decide the strategy and direction of the company. This is NOT a HOW to sell basics; it is designed to help participants decide if Going Global is the right decision and if it is, how do they start.

Workshop 4: Reduce the Risk for Your Company Going Global

• Do you have commonality with the geography?

• Entry considerations:

  1. Communication and language
  2. Economic climate
  3. Buyer behavior
  4. Investment worthy
  5. Alignment with business practices and culture

INSTRUCTOR: Michael Taylor is an Adjunct Professor in the Russ Berrie Institute for ProfessionalSales (Department of Management, Marketing, and Professional Sales) in the Cotsakos College of Business at William Paterson University.

Note: To receive the full benefit of the material, one should attend all sessions, but that is not required.

 

Fee: No Cost

Selling 101
Nov 2 @ 6:00 pm – 9:00 pm
Selling 101 @ Online
Topic: Marketing and Sales

No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course Code: CRN 50299

 

Fee: No Cost

Nov
3
Wed
Understanding Sales and Use Tax in New Jersey
Nov 3 @ 10:00 am – 12:00 pm
Topic: Tax Planning

Instructed by NJ Division of Taxation/Taxation University educators, this workshop covers New Jersey’s Sales and Use Tax, out-of-state sales, and how to file a Sales and Use Tax return.

It also covers Sales Tax for online businesses, law changes affecting online sellers, and the Sales Tax implications for common charges/fees (e.g. digital property, shipping and handling, etc.).

Instructor: NJ Division of Taxation

 

Fee: No Cost