Jan
13
Wed
NEW 2021 RELIEF BILL WEBINAR
Jan 13 @ 12:00 pm – 1:00 pm
Topic: Disaster Mitigation

NEW PPP is here! Join this webinar for everything you need to know.

The latest pandemic relief bill includes another massive influx of funding for small businesses. This new $325 billion Payroll Protection Program has significant changes and improvements.

Webinar topics will include:

· PPP 3.0 Eligibility · PPP 3.0 First Draw Loans & Second Draw Loans · Calculation of Revenue Reduction Standards · PPP 3.0 Loan Forgiveness Changes · New EIDL Emergency Loan Provisions · Definition of FTE equivalency · Eligibility for Start-Ups · Venue Operator Grants

Access instructions will be sent after registration.

Fee: No Cost

Register Now

Jan
19
Tue
Selling in the “New Normal” (Virtual Selling)
Jan 19 @ 10:00 am – Jan 26 @ 12:00 pm
Topic: Marketing and Sales (2 Sessions)

Note: This is the first of a three-part series on Sales & Customer Service running for 6 weeks in total on Tuesday mornings from 10:00 – 12:00 noon. You may opt to attend the entire series or just one of the two session topics.

This workshop (on Jan. 19 & 26) will focus on the concerns which many small businesses identify as challenges to achieving their goals in an environment when selling virtually has become a mandatory part of their daily activities. Many companies are looking for assistance in the sales enablement, sales execution and sales operation components of their business.

The success of small businesses will be their ability to hone skills, train their team and make the sales experience memorable for their customers.

Fee: No Cost

Feb
2
Tue
Sales Skills of the “Best of the Best”
Feb 2 @ 10:00 am – Feb 9 @ 12:00 pm
Topic: Marketing and Sales (2 Sessions)

Note: This is the second of a three-part series on Sales & Customer Service running for 6 weeks in total on Tuesday mornings from 10:00 – 12:00 noon. You may opt to attend the entire series or any one of the two session topics.

This workshop will focus on the sales skills that the Best of the Best utilize on a consistent basis to result in sustainable sales success.

Prior to the completion of this workshop, participants will be provided with the understanding of the importance of the proposition of Value Selling versus Product Selling. Value Selling is the fundamental methodology utilized by the Best of the Best and should become a primary element of each sales associate on your sales team.

The areas of focus will include but not be limited to the following: • Critical “Soft Skills” • Value Selling

Access instructions will be provided after registration.

Fee: No Cost

Feb
3
Wed
Create Your Local Business Listing on Google & Bing
Feb 3 @ 6:00 pm – 9:00 pm
Topic: Technology

Getting found in the search engines is critical for your business. We will show you how to create your free Local Business Listing on Google and Bing, and discuss other opportunities.

This workshop is intended for small business owners with an office or retail address (not work from home).

Instructor: Roland Reinhart, Reinhart Marketing

Fee: No Cost

 

Register Now

Feb
4
Thu
The Side Hustle – How to Start a Business While Working Full Time
Feb 4 @ 6:00 pm – 9:00 pm
Topic: Start-up Assistance

Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.

Instructor: Karen Auld, KCA Coaching Services

Fee: No Cost

 

Register Now

Feb
8
Mon
Entrepreneur Assessment
Feb 8 @ 6:00 pm – 9:00 pm
Topic: Start-up Assistance

Are you considering becoming a business owner? Do you have the characteristics and fundamental skills to run a business? And, what are the types of qualities that may offer a better chance for business success?

Find out if entrepreneurship is right for you. During the session, complete a self-assessment questionnaire to determine if you have the personal characteristics, the financial fitness and the business readiness skills to own a business. We’ll score, interpret and discuss results to provide a better understanding of your entrepreneurial profile.

Instructor: Karen Katcher, MBA, Katcher Associates

Fee: No Cost

 

 

Feb
9
Tue
Health and Safety Workplace Challenges for Employers
Feb 9 @ 12:30 pm – 1:30 pm
Topic: Disaster Mitigation

Many small businesses that have been scrambling for months to remain financially viable and implement health and safety measures. Now that distribution of the COVID-19 vaccine is underway in New Jersey, these employers are wondering if they can and should require employees to get a COVID-19 vaccine and what else they must continue to do to keep their workplaces safe.

In this seminar led by Employment Law Attorney Lisa Fried-Grodin we will address the following key issues:

Can an employer require an employee to get a COVID-19 vaccine?

How should an employer respond if employees object to getting the vaccine?

What other health and safety procedures do New Jersey businesses have to follow and what are the consequences if they are not implemented?

Ms. Fried-Grodin is a co-founder and partner of Meyers Fried-Grodin LLP, a New Jersey law firm focused exclusively on employment law.

Fee: No Cost

Building Blocks to Starting a Business
Feb 9 @ 6:00 pm – 9:00 pm
Topic: Start-up Assistance

Questions! So many questions. This course is designed to help you ask the right questions, and find the right answers, to starting your own business. We identify the basic planning you’ll need to tackle as you start to shape your business idea into reality and help you understand how to prioritize the steps you’ll be taking, including naming your business, determining the type of legal entity you’ll select, developing a business plan, marketing, insurance, financial considerations and more. This course also provides information about valuable resources available to budding entrepreneurs.

Instructor: Ed Dolan, MBA, Kiva Intl. Business Group

Registration is required.

Fee: No Cost

Register Now

Feb
10
Wed
“Segunda Fase” del Programa de Préstamos de Asistencias a Pequeñas Empresas
Feb 10 @ 6:00 pm – 8:00 pm

La Autoridad de Desarrollo Económico de Nueva Jersey (NJEDA), NJSBDC at Brookdale Community College y NJSBDC at TCNJ estamos colaborando conjuntamente para proveer el Programa de Préstamos de Asistencia de Emergencia a Pequeñas Empresas (Fase II).
Este programa de $ 10 millones apoyará a las pequeñas empresas y organizaciones sin fines de lucro de Nueva Jersey afectadas por la pandemia de COVID-19.
Cualquier empresa o entidad que pretenda solicitar un préstamo debe pre-registrarse.
Las pre-registraciones inician el 10 de febrero de 2021 a 9:00am y se extenderá hasta el 22 de Febrero de 2021 a 5:00 p.m.
Este seminario podrá obtener mayor información y saber si su pequeña empresa de Nueva Jersey y su negocio sin fines de lucro es elegible para el financiamiento de bajo costo de hasta $100,000 disponibles para ayudar con los esfuerzos de recuperación y reapertura como resultado de COVID-19.

Speaker(s): Maribel Fermin – NJEDA
Lilian Mauro – SBDC at TCNJ

No cost

REGISTER NOW

Business by the Numbers
Feb 10 @ 6:00 pm – 8:00 pm
Topic: Business Accounting and Budget

This course offers foundational information about important financial practices and planning, including key accounting and tax considerations, for the new business owner. Don’t be caught by surprise. This practical overview provides an understanding of how to strategically manage the financial aspect of your operation from the start, as you plan for your new business.

Instructor: Karen Katcher, MBA, Katcher Associates

Fee: No Cost

Using Zoom Video for Your Business
Feb 10 @ 6:00 pm – 9:00 pm
Topic: Technology

Zoom has emerged as a major tool in the small business owner’s toolkit. It enables you to meet with prospects, customers, employees, and vendors remotely via video. While it has been easy for some of us to grasp and take advantage of, not all of us have had an easy time.

This is your opportunity to learn the basics and take advantage of what this amazing free tool has to offer. Topics covered include: Basic settings, appearance, lighting, improving audio quality, scheduling, screen sharing, recording, chat, and more.

Instructor: Roland Reinhart, Reinhart Marketing

Fee: No Cost

 

Register Now

Feb
11
Thu
Mastering the Mental Side of Business
Feb 11 @ 6:00 pm – 9:00 pm
Topic: Business Basics

The way you think will impact the way you run your business. In this class, we will teach you how to set goals and create achievable plans, how to handle the inevitable challenges and setbacks you’ll face along the way building your business. Confidence is key to your success. Learn how to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success.

Instructor: Karen Auld, Certified Success Coach

Course Code: CRN 50120

There is no cost for this webinar, but registration is required.

Fee: No Cost

 

Register Now

Feb
16
Tue
Removing the Road Blocks: Winning Negotiations
Feb 16 @ 10:00 am – Feb 23 @ 12:00 pm
Topic: Marketing and Sales (2 Sessions)

Note: This is the second of a three-part series on Sales & Customer Service running for 6 weeks in total on Tuesday mornings from 10:00 – 12:00 noon. You may opt to attend the entire series or any one of the two session topics.

During this workshop tactics which support achieving Winning Negotiations and Getting to Yes more consistently will be shared with the participants.

The course content will include but not be limited to the following: • Challenges to consider when conducting virtual negotiations • Practical methods for success in a virtual negotiation • Tactics to Remove Road Blocks associated with online negotiations and turn them into advantages

Access instructions will be provided after registration.

 

Fee: No Cost

Protecting Your Business from Cyber Fraud
Feb 16 @ 2:00 pm – 3:30 pm

Topic: Disaster Mitigation This Cybersecurity webinar will go beyond intrusion detection and reactive remediation. It will provide insight on how to implement cost-effective measures designed to prevent cyber criminals from compromising the integrity of business-critical assets and information on a daily basis. It also covers written policies and procedures to develop, maintain and enforce both internally and publicly on the business’ website. Topics will also include federal and state laws that impact business operations and the business data typically collected and stored. Finally, this webinar will cover contractual obligations that clients may impose, and what business owners should expect and seek from vendors.

Fee: No Cost

Feb
17
Wed
Work Smarter This Year With Google’s Productivity Tools
Feb 17 @ 12:00 pm – 1:00 pm
Topic: Technology

You already use Google Workspace, Gmail, Calendar, Meet, Docs, and more. Now what?

This workshop will share productivity tips to help you work faster and smarter.

You’ll learn how to organize emails into tasks in one step, use voice-to-text typing in Docs, create Calendar work blocks to manage your time, and more. We will cover both free and paid features.

Access instructions to be provided after registration.

Fee: No Cost

Avoiding COVID Infections…
Feb 17 @ 3:00 pm – 4:30 pm
Topic: Disaster Mitigation

Avoiding COVID Infections” is a webinar to help businesses learn how to implement effective measures to prevent infections.

It’s tempting to relax your resolve as restrictions lift as infections lessen. But the threat of infections remains. Learn how to proceed in this ever-changing landscape to keep your location, team, clients, and customers protected and safe. (The instruction will be approx. 1 hr, with additional time for Q&A.)

Fee: No Cost

Feb
18
Thu
Introduction to Intellectual Property (IP) and Strategy for Your Business
Feb 18 @ 10:00 am – 11:30 am

Having an Intellectual Property (IP) strategy is extremely vital when
launching a new business. New ventures put most of their efforts and resources into marketing plans, investment capital, prototypes, software development and SEO strategies, while protecting IP assets are at the bottom of their priority list.

Eagerness to put products/services into the market takes precedence over fundamental steps of identifying, procuring, protection and asserting IP assets. Failure to take these steps may cause IP assets to lose their value or become unintentionally abandoned, which often proves fatal for a start-up business.

This course will serve as an introduction to IP and introduce steps in developing an effective IP strategy. Topics covered include:

· Why having an IP strategy is crucial & should be included in initial business plan to ensure alignment with a company’s short- and long-term business objectives.

· What are patents and why they are important to protect ideas and inventions.

· Discover how Federally Registered Trademarks protect words, symbols designs & slogans that are used to identify source of goods or services.

· How copyrights are so vital for the protection of most valued creative works.

· The importance of using a Non-Disclosure Agreement (NDA) prior to meeting with manufacturers, investors, or buyers to protect a company’s proprietary information.

Presenter: John Maldjian, Esq., founding member of Maldjian Law Group LLC in Tinton Falls, N.J. with more than 25 years of IP law experience, both in private practice and as an in-house IP counsel.

Fee: No Cost

 

Avoiding Credit Ruin
Feb 18 @ 3:00 pm – 4:30 pm

“Avoiding Credit Ruin” is designed to help businesses learn how to manage their credit throughout COVID-19.

Don’t let COVID-19 permanently affect your business’ operations because you’re no longer creditworthy! Learn the tools and skills needed to address issues on your personal and business credit reports before it’s too late. (The instruction will be approx. 1 hr, with additional time for Q&A.)

Fee: No Cost

Basics of Small Business Insurance
Feb 18 @ 6:00 pm – 9:00 pm
Topic: Managing a Business

Are you a small business owner who is operating without insurance, or under-insured, and needs to learn the basics of both insurance and risk management techniques to protect your company from catastrophic loss?

Learn about the types of insurance coverage needed to build a basic insurance program and different ways to buy insurance or to self-insure.

Instructor: Sal Ricciardone, CPCU

Fee: No Cost

 

Register Now

Feb
23
Tue
Business Pivot
Feb 23 @ 6:00 pm – 9:00 pm
Topic: Managing a Business

Business Pivot: Pivoting, changing direction, adapting. These are all skills that 2020 has brought to the forefront for all entrepreneurs.

Join Certified Success Coach Karen Auld as she shares stories of businesses that have pivoted during 2020. Hear their stories, lessons learned and learn how you can implement change in your own business.

Instructor: Karen Auld, Certified Success Coach

Fee: No Cost
Feb
25
Thu
From Brick and Mortar to Google & Social Media
Feb 25 @ 3:00 pm – 4:30 pm

“From Brick & Mortar to Google & Social Media” focuses on helping businesses turn their online marketing assets into sales. About this Event Digital marketing plays a huge role in operating in today’s climate. Learn how to turn your online marketing efforts into sales.

“From Brick & Mortar to Google & Social Media” (of the “Digitize & Socialize Series”) is designed to help businesses turn their online marketing assets into sales. NOTE: This webinar’s instruction is approx 1hr, with additional time for Q&A.

 

Fee: No Cost

Feb
26
Fri
Prepare and Plan Tax Updates for 2021
Feb 26 @ 10:00 am – 11:30 am
Topic: Tax Planning

Tax planning has never been more important. With legislative updates in 2020, a new presidential administration in office, and the COVID-19 pandemic continuing to surge through the country, there are many tax changes to be aware of for 2021 and beyond.

Avoid surprises by planning ahead. Our complimentary Alloy Academy webinar presentation will discuss what you need to know before you prepare your 2020 tax return from individual taxes and corporate taxes to federal and state taxes and more.

Fee: No Cost

Mar
2
Tue
How to Develop an Effective Holistic Business
Mar 2 @ 6:00 pm – 9:00 pm
Topic: Start-up Assistance

Launching any small business is difficult but a holistic business faces additional unique challenges. Learn how to educate and attract clients for your unique services and build a practice that sustains. Develop an effective strategic plan, market on a small budget, and learn time-management techniques. This class addresses issues for the pre-venture or in-business practitioner.

Instructor: Camille Miller, MBA, The Natural Life Business Partnership

 

Fee: No Cost

 

 

Mar
4
Thu
Shuttered Venue Operators Grant Webinar
Mar 4 @ 12:00 pm – 1:30 pm
Topic: Disaster Mitigation

Join us to learn about this unprecedented program for $15 billion in grants to shuttered venues, to be administered by the SBA’s Office of Disaster Assistance.

Topics will include: What is an eligible entity? How to calculate your maximum grant. Shuttered Venue grants versus PPP loans. What documents do you need to get ready for an application? Do you need to register in the System for Award Management (SAM.gov)? How can these funds be used?

Fee: No Cost

The Side Hustle – How to Start a Business While Working Full Time
Mar 4 @ 6:00 pm – 9:00 pm
The Side Hustle - How to Start a Business While Working Full Time
Topic: Start-up Assistance

Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.

Instructor: Karen Auld, KCA Coaching Services

Fee: No Cost

Mar
8
Mon
Entrepreneur Assessment
Mar 8 @ 6:00 pm – 9:00 pm
Topic: Start-up Assistance

Are you considering becoming a business owner? Do you have the characteristics and fundamental skills to run a business? And, what are the types of qualities that may offer a better chance for business success?

Find out if entrepreneurship is right for you. During the session, complete a self-assessment questionnaire to determine if you have the personal characteristics, the financial fitness and the business readiness skills to own a business. We’ll score, interpret and discuss results to provide a better understanding of your entrepreneurial profile.

Instructor: Karen Katcher, MBA, Katcher Associates

Fee: No Cost