Oct
27
Tue
Creating Video for Your Website
Oct 27 @ 6:00 pm – 9:00 pm
Creating Video for Your Website @ Online

Learn how to create impactful video content for your website and social media marketing. Engage your prospects dramatically to turn leads into sales. From planning to production to publishing, this class pieces together the skills and tools you’ll need to create desirable content to promote your brand or organization. Especially designed for small businesses and entrepreneurs on a limited budget.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 083

Register: Call (732) 842-8685 or Register Online for Brookdale Community College

Oct
28
Wed
Return to Work: Mental Health & Resiliency
Oct 28 @ 12:00 pm – 1:30 pm
Topic: Managing Employees.
This Part 2 of the series focuses on Business Resiliency Training.

This webinar will provide information about continuing to incorporate safety and health concerns for workers and customers in their core business operations. The focus will be on developing disaster response plans and business continuity plans during disasters, including infectious disease outbreaks.

The content will review the current COVID-19 situation in New Jersey, guidance/requirements from NJ State and public health officials, worker protection issues, and contextualize the current situation with small business needs.

Fee: No Cost

Credit Management: Techniques to Establish Business Credit
Oct 28 @ 4:00 pm – 5:30 pm
Topic: Business Basics

This webinar shall provide participants with the tools & skills to appropriately obtain & properly interpret their personal & business credit reports.

It shall address why creditworthiness will be a major factor based on postCovid-19 issues. It shall define how credit scores are calculated, factors that can improve them or build back its profile and how it will impact their quality of life.

It shall also provide budget and cash flow analysis strategies to enhance one’s capacity & credit profiles. Inasmuch, it shall cover how to track pre & post Covid-19 credit issues, relative to how F/S & tax returns are used to assess financial assessments.

Fee: No Cost

Social Media B2C– Using Facebook and Pinterest
Oct 28 @ 6:00 pm – 9:00 pm

Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.

In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 077

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Oct
29
Thu
Cyber Security Overview for B2C Businesses
Oct 29 @ 5:00 pm – 6:30 pm
Topic: Technology

This webinar will deal with the risks and mitigation of cyber threats in online commerce, remote customer service or telework practices.

This Cybersecurity Program will go beyond intrusion detection and reactive remediation. It will provide insight on how to implement cost-effective measures designed to prevent cyber criminals from compromising the integrity of business-critical assets and information on a daily basis. The webinar also covers written policies and procedures to develop, maintain and enforce both internally and publicly on the business’ website. Topics will also include federal and state laws that impact business operations and the business data typically collected and stored.

Finally, this webinar will cover contractual obligations that clients may impose, and what business owners should expect and seek from vendors. The webinar also provides a number of best practices and helpful tips to educate end-users who access business’ information systems.

Fee: No Cost

Register Now

Nov
4
Wed
How to Develop an Effective Holistic Business
Nov 4 @ 6:00 pm – 9:00 pm

Launching any small business is difficult but a holistic business faces additional unique challenges. Learn how to educate and attract clients for your unique services and build a practice that sustains. Develop an effective strategic plan, market on a small budget, and learn time-management techniques. This class addresses issues for the pre-venture or in-business practitioner.

Instructor: Camille Miller, MBA, The Natural Life Business Partnership

Course fee: $59

 

Register Now

Nov
5
Thu
Business Continuity Planning, Session 1
Nov 5 @ 12:00 pm – 1:30 pm
Topic: Disaster Mitigation

Understanding and preparing for the potential effects of sudden natural or manmade disasters on small business supply chains, operations, finances, payrolls, distribution, and sale of products is an essential part of business management. This will be the first of three webinars on Continuity that will include: Recovery, Resiliency and Reinvention.

Recovery includes:

-The fundamentals of business continuity, as related to crisis communication, the activation of recovery strategies to help with recovery, i.e., the ability for the organization to quickly and effectively restore core operations.

-Differentiating between core, essential and non-essential functions.

-Identifying and establishing recovery time objectives (RTOs) and recovery point objectives (RPOs) for each business function.

-How to conduct a business impact analysis (BIA).

-Validating and continuous monitoring of business continuity and risk management by suppliers and upstream partners in the supply chain.

Fee: No Cost

 

Register Now

The Side Hustle – How to Start a Business While Working Full Time
Nov 5 @ 6:00 pm – 9:00 pm

Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.

Instructor: Karen Auld, KCA Coaching Service

Course fee: FREE

Registration is required.

Register Now

 

Nov
7
Sat
Business Start-Up Workshop
Nov 7 @ 9:00 am – 3:30 pm

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications.  Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions?  Get answers at this workshop, register today!

Instructor: Jackeline Mejias-Fuertes

FEE: $97

CODE: XBUSD 001

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

 

 

 

Nov
10
Tue
Building Blocks to Starting a Business
Nov 10 @ 6:00 pm – 8:00 pm
Topic: Start-up Assistance

Questions! So many questions. This course is designed to help you ask the right questions, and find the right answers, to starting your own business. We identify the basic planning you’ll need to tackle as you start to shape your business idea into reality and help you understand how to prioritize the steps you’ll be taking, including naming your business, determining the type of legal entity you’ll select, developing a business plan, marketing, insurance, financial considerations and more. This course also provides information about valuable resources available to budding entrepreneurs.

Instructor: Ed Dolan, MBA, Kiva Intl. Business Group

Registration is required.

Fee: No Cost

 

Register Now

Nov
11
Wed
Social Media B2B Using Linkedin
Nov 11 @ 6:00 pm – 9:00 pm

Does your business provide products and services to other businesses? LinkedIn is the social network that focuses on business and professional connections.
In this workshop, participants will learn the basics and benefits to creating a presence on the platform.
An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 081

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Nov
12
Thu
Mastering the Mental Side of Business
Nov 12 @ 6:00 pm – 9:00 pm
Topic: Business Basics

The way you think will impact the way you run your business. In this class, we will teach you how to set goals and create achievable plans, how to handle the inevitable challenges and setbacks you’ll face along the way building your business. Confidence is key to your success. Learn how to build your confidence in any situation, work through habits and fears that can hold you back, and create a support system that will help lead you to success.

Instructor: Karen Auld, Certified Success Coach

Course Code: CRN 50120

There is no cost for this webinar, but registration is required.

 

Register Now

Nov
21
Sat
Writing a Business Plan
Nov 21 @ 9:00 am – 12:30 pm

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Paul Rinaldi

FEE: $65

CODE: XBUSD 008

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Nov
24
Tue
Selling 101
Nov 24 @ 6:00 pm – 9:00 pm

No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: $59

Register Now

 

Dec
2
Wed
Maximize Your Trade Show Investment
Dec 2 @ 6:00 pm – 9:00 pm

Don’t underestimate the value of trade show and event marketing – the most powerful tools in your marketing mix for uncovering and landing new business opportunities. Find out what you don’t know about trade shows and how to choose your exhibit space, budget time and resources, promote your participation (before, during and after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow-up results.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: FREE

Registration is required.

 

Register Now

 

 

Social Media – Using Twitter and Instagram
Dec 2 @ 6:00 pm – 9:00 pm

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?

Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 082

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Dec
3
Thu
Basics of Small Business Insurance
Dec 3 @ 6:00 pm – 9:00 pm

Are you a small business owner who is operating without insurance, or under-insured, and needs to learn the basics of both insurance and risk management techniques to protect your company from catastrophic loss? Learn about the types of insurance coverage needed to build a basic insurance program and different ways to buy insurance or to self-insure.

Instructor: Sal Ricciardone, CPCU

Course fee: FREE

Registration is required.

Register Now

 

Dec
5
Sat
Business Start-Up Workshop
Dec 5 @ 9:00 am – 3:30 pm

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!

Instructor: Jackeline Mejias-Fuertes

FEE: $97

CODE: XBUSD 001

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Dec
8
Tue
Recordkeeping for Small Business
Dec 8 @ 6:00 pm – Dec 10 @ 9:00 pm

Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.

The course is 6 hours (2 sessions – 3 hours each) unless otherwise noted.

Fee: $99

Course Code: XBUSD 043

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Dec
9
Wed
Business Valuation 101
Dec 9 @ 6:00 pm – 9:00 pm

Are you selling or refinancing your business? Or just want to know what your business is worth? Valuating a business can be a complicated process. Learn about the myths and methods of the business valuation process and how to objectively identify the market value of your investment.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: $59

Register Now

 

Dec
19
Sat
Writing a Business Plan
Dec 19 @ 9:00 am – 12:30 pm

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Paul Rinaldi

FEE: $65

CODE: XBUSD 008

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Financing a Small Business
Dec 19 @ 1:00 pm – 4:00 pm

Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.

Instructor: Jackeline Mejias-Fuertes

FEE: $60

CODE: XBUSD 009

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.