Sep
18
Fri
Creating a Social Media Strategy for your Business
Sep 18 @ 9:00 am – 12:00 pm

Get your goals in gear with this new workshop! Your business social media strategy should be integrated within your overall marketing strategy.
In this workshop, participants will learn how to implement a successful social media program by focusing on goals, appropriate social media channels for target markets, creating social media calendar, implementation and return on investment. Participants to walk out the door with a strategic social media plan of action.

NOTE: If you are interested in our new Digital Blueprint Certificate, this social media workshop is the first required workshop for the Digital Blueprint Certificate program.

NOTE: If you are interested in our new Digital Blueprint Certificate, this social media workshop is the first required workshop for the Digital Blueprint Certificate Program.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 079

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Sep
30
Wed
Content Marketing and Blogging
Sep 30 @ 6:00 pm – 9:00 pm

Content is King and that is because content helps your website place higher in the search engine rankings, helps your business attract potential customers with valuable information and allows you to establish thought-leadership and industry expertise in your area. In this workshop participants will learn how to create content that drives sales, build an editorial calendar that will help you know when and what to write on your social media platforms and the basics of effective blogging.

An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop can count towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 094

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Oct
14
Wed
Email Marketing for Small Business
Oct 14 @ 7:00 pm – Oct 21 @ 8:30 pm

You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing

Instructor: Riina Van Rixoort

Fee: $69

Course Code: XBUSD 089

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Oct
28
Wed
Social Media B2C– Using Facebook and Pinterest
Oct 28 @ 6:00 pm – 9:00 pm

Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.

In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 077

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Nov
11
Wed
Social Media B2B Using Linkedin
Nov 11 @ 6:00 pm – 9:00 pm

Does your business provide products and services to other businesses? LinkedIn is the social network that focuses on business and professional connections.
In this workshop, participants will learn the basics and benefits to creating a presence on the platform.
An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 081

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Dec
2
Wed
Social Media – Using Twitter and Instagram
Dec 2 @ 6:00 pm – 9:00 pm

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?

Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 082

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.