Driving Traffic to your Website to Grow your Business Series

This course consists of 2 sessions, in 2 weeks.

March 23, 6:00-8:00 PM Content Marketing and Blogging

So you have a great website now what? Now, its your job to drive traffic to your website. Content marketing is the practice of attracting new customers to your site, collecting leads and nurturing your leads into paying customers. This class will show you how to use content to attract new customers.

In this class we will:

1. Learn how content marketing works
2. Understand how using good content will increase your brands ranking in Google
3. Identify the type of content that will drive your brand
4. Develop a 12 week (Or 12 month) content plan for your brand

March 30, 6:00-8:00 PM Social Media Strategy

Learn to strategically build your brands awareness, drive traffic to your website, and demonstrate your brand value to your customer using social media. Social media can be very effective or it can be a waste of time. Learn how to use social media effectively to grow your brand.

In this class we will:
1. Learn how social media fits into your marketing strategy
2. Set strategic goals for your brand on social media
3. Select the social media channels that are most appropriate for your brand
4. Learn to use an editorial calendar to increase your impact online. 

Instructor: Susan Wilcox