Topic: Marketing
This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.
10 sessions (Tuesday and Thursday, 7-8:30PM)
Fee: 269.00
Code: XBUSD-044
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Every time someone enters your store, you have a captive audience seeking a rewarding shopping experience, a solution for a problem, and the ‘perfect purchase.’ Whether competing against ‘category busters’, discount dollar stores, online retailers, or the competitor across the street, your pace for innovation, differentiation, and reinvention will affect your future.
This program helps retailers customize strategies related to their store environment and employees. Your first best customers, your employees, impact every single transaction. Deliver an amazing customer experience and you’ll be rewarded with the repeat and referral business you need to achieve your goals.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Fee: No Cost
33% of websites use WordPress, one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plugins to provide functionality, and we’ll make sure you know how to keep all your hard work backed up and secure.
Fee: $ 69.00
Code: XBUSD 107
Register: Call (732) 842-8685 or Register Online for Brookdale Community College
It’s not what you know or who you know . . . it’s who knows you. Online and off-line networking will increase your sphere of influence, establish your brand identity, build trust, generate word-of-mouth, and attract business opportunities. Learn to write and deliver an attention-getting “elevator speech.” Start networking immediately: bring your business cards and brochures to class.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Fee: No Cost
Gaining access to capital to sustain and grow your business has never been more important. SBA 504 and 7A loans meet specific, but different needs for small businesses.
Join our experts to get a clear understanding of these products to determine which best meets your needs. After the presentations, meet one-on-one with lenders to privately discuss your specific needs.
IMPORTANT: Registration confirmation and access instructions will be sent from another website. To avoid the chance of that email ending up in your Junk folder, add this address to your safe list – centeric@clients.njsbdc.com.
Fee: No Cost
An overview of best practices and ample time for Q&A and how to demonstrations will be provided.
Fee: $ 69.00
Code: XBUSD 094
Register: Call (732) 842-8685 or Register Online for Brookdale Community College
This seminar will discuss the federal procurement 8(a) Business Development Program, HUBZone Empowerment Contracting Program and Women-Owned Small Business (WOSB) and Economically Disadvantaged Women-Owned Small Business (EDWOSB) set-aside programs.
Instructor: Small Business Administration (SBA)
Fee: No Cost
Do you put the “pro” in procrastination? Join Certified Success Coach, Karen Auld, to learn her 4-step process to get into action and say goodbye to your procrastinating habits. Don’t procrastinate in signing up for this great class.
Instructor: Karen Auld, Certified Success Coach
Fee: No Cost
Is Going Global the right decision for your company?
This 6-part course presents an analysis of the sales function across national borders. The impact of strategic, economic, political, legal, and cultural factors on sales activities, factors that influence the globalization of selling, and the impact of cultural differences on global selling and buying will be discussed. The material presented in this course is geared to business owners or managers with authority to decide the strategy and direction of the company. This is NOT a HOW to sell basics; it is designed to help participants decide if Going Global is the right decision and if it is, how do they start.
Workshop 4: Reduce the Risk for Your Company Going Global
• Do you have commonality with the geography?
• Entry considerations:
- Communication and language
- Economic climate
- Buyer behavior
- Investment worthy
- Alignment with business practices and culture
INSTRUCTOR: Michael Taylor is an Adjunct Professor in the Russ Berrie Institute for ProfessionalSales (Department of Management, Marketing, and Professional Sales) in the Cotsakos College of Business at William Paterson University.
Note: To receive the full benefit of the material, one should attend all sessions, but that is not required.
Fee: No Cost
No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course Code: CRN 50299
Fee: No Cost
Business Start-up
If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!
Fee: $97
Code: XBUSD 001
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Marketing is about getting people interested in your company’s product or service. Marketing builds brand identity and trust, gives people reasons to buy, and validates the buying decision. Marketing gets people ‘knocking on your door,’ then your selling skills take over!
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Fee: No Cost
Is Going Global the right decision for your company?
This 6-part course presents an analysis of the sales function across national borders. The impact of strategic, economic, political, legal, and cultural factors on sales activities, factors that influence the globalization of selling, and the impact of cultural differences on global selling and buying will be discussed. The material presented in this course is geared to business owners or managers with authority to decide the strategy and direction of the company. This is NOT a HOW to sell basics; it is designed to help participants decide if Going Global is the right decision and if it is, how do they start.
Workshop 5: Finding a “Mountain Guide”
• Find a mountain guide
• Build Trust
• One country, many cultures – what’s in it for customers?
INSTRUCTOR: Michael Taylor is an Adjunct Professor in the Russ Berrie Institute for ProfessionalSales (Department of Management, Marketing, and Professional Sales) in the Cotsakos College of Business at William Paterson University.
Note: To receive the full benefit of the material, one should attend all sessions, but that is not required.
Fee: No Cost
Crowdfunding has become a great alternative for small business owners to raise working capital for their business ventures. Our workshop will help participants understand the principles associated with building successful Crowdfunding campaigns and will show you how to use Crowdfunding to finance your goals.
Instructor: Carla Fallone, MBA, Fallone Business Resources
Fee: No Cost
Does your website and marketing work? Learn how to use the powerful free reporting tool (Google Analytics) to measure the effectiveness of your website and marketing efforts.
Fee: $ 69.00
Code: XBUSD 086
Register: Call (732) 842-8685 or Register Online for Brookdale Community College
Topic: Technology
You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing.
Fee: $69
Code: XBUSD 089
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Showing up when customers are searching online is more important than ever. Ensure customers can find accurate, updated information about your local business on Google Search and Google Maps, no matter which device they use.
In this workshop, you will learn how to create and manage a Google business profile from start to finish.
In this session we’ll show you how to:
- Create or claim your Business Profile on Google
- Manage your business info across Google Search and Maps
- Use Google My Business to connect with potential customers
Fee: No Cost