Workshop and Event Calendar

Gaining access to capital to sustain and grow your business has never been more important. There are a range of loan products that meet specific, but different needs for small businesses.

Join our experts to get a clear understanding of these products to determine which best meets your needs. After the presentations, meet one-on-one with lenders to privately discuss your specific needs.

IMPORTANT: Registration confirmation and access instructions will be sent from another website. To avoid the chance of that email ending up in your Junk folder, add this address to your safe list – centeric@clients.njsbdc.com.

Learn best practices and analyze trends about how customers engage with your business online, then turn these insights into well-informed, actionable decisions.

Obtenga las mejores prácticas para crear un canal de YouTube y contenido de video atractivo que promocione sus productos y servicios y genere compromiso con su marca.

En este taller, analizaremos las mejores prácticas para:

• Comprensión de diferentes formatos de video.
• Cómo configurar un canal de YouTube
• Hacer buena creatividad y cómo orientar y medir los resultados.

Topic: Technology

Getting found in the search engines is critical for your business. We will show you how to create your free Local Business Listing on Google and Bing, and discuss other opportunities.

This workshop is intended for small business owners with an office or retail address (not work from home).

Instructor: Roland Reinhart, Reinhart Marketing

Zoom has emerged as a major tool in the small business owner’s toolkit. It enables you to meet with prospects, customers, employees, and vendors remotely via video. While it has been easy for some of us to grasp and take advantage of, not all of us have had an easy time.

This is your opportunity to learn the basics and take advantage of what this amazing free tool has to offer. Topics covered include: Basic settings, appearance, lighting, improving audio quality, scheduling, screen sharing, recording, chat, and more.

Instructor: Roland Reinhart, Reinhart Marketing

Fusion Marketing is one of the most underused, inexpensive, and revolutionary marketing strategies for building relationships, attracting target audiences, and sustaining business and profitability. Based on time, energy and imagination, the program explores innovative ideas grounded in cooperation using a wide range of marketing vehicles to communicate a brand’s intended message.

You’ll discover how Fusion Marketing has the power to explode your marketing exposures to attract more customers and greater profitability.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

If you are, or intend to be, a small business owner you must master accounting terminology and bookkeeping concepts in order to run a successful business. It’s all about the numbers. This webinar will help you understand how to post and evaluate the numbers that your business generates.

NOTE: This course includes two sessions, Monday and Wednesday evenings in the same week.

Instructor: Carla Fallone, MBA, Fallone Business Resources

Discover the detailed social, economic, and housing statistics that the American Community Survey (ACS) provides for every community every year and learn the differences between the ACS and the Decennial Census. You will learn about basics of the yearly estimates and datasets produced from the ACS, resources available on our website, and how to access ACS data products through a variety of tools. Includes a demo.

Instructor: Mary Adelman

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.

Fee: $60

Code: XBUSD 009

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

In a simulated business environment, we will demonstrate how to manage both the Customers/Sales and Vendors/Expenses capabilities and Accounts Receivable and Accounts Payable transactions and reporting.

Prerequisite: Fundamentals of Small Business Accounting.

Instructor: Carla Fallone, MBA, Fallone Business ResourcesNOTE: “Fundamentals of Small Business Accounting” is a prerequisite for this course.

This is a two session course, Monday & Tuesday continuously.

Learn how QuickBooks can simplify the accounting process for a small business. Set up a business, record transactions, understand the reports generated from QuickBooks and the components of financial statements. (6 hours)

Prerequisite: Fundamentals of Small Business Accounting.

Instructor: Michele Walten, Walten Small Business Solutions, LLC

This is a two session course, Tuesday & Wednesday continuously.

Entrepreneurs need customized business plans − a fundamental tool for determining the viability and potential for business ideas. In an aggressive marketplace, business plans serve as game plans that help established businesses sustain momentum and profitability. Attendees explore the benefits of business plan templates.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

In a simulated real business environment learn how to manage both the Customers/Sales and Vendors/Expenses capabilities in QuickBooks. Perform and practice Accounts Receivable and Accounts Payable transactions and reporting. (9 hours)

Prerequisite: QuickBooks Desktop Option Set-Up for Small Businesses.

Instructor: Michele Walten, Walten Small Business Solutions, LLC

This is a three session course, Monday, Tuesday, & Wednesday continuously.

Crowdfunding has become a great alternative for small business owners to raise working capital for their business ventures. Our workshop will help participants understand the principles associated with building successful Crowdfunding campaigns and will show you how to use Crowdfunding to finance your goals.

Instructor: Carla Fallone, MBA, Fallone Business Resources