Oct
4
Tue
Drive Traffic to Your Website with SEO
Oct 4 @ 12:00 pm – 1:00 pm
Drive Traffic to Your Website with SEO @ Online
Topic: Technology

Anyone with a website or business presence online can benefit from search engine optimization (SEO), the process of helping search engines find and display your site in search results. Presented by one of Google’s internal SEO experts, this workshop will give you insights into how Google approaches SEO for its own sites. You will learn practical strategies that you or your web development team can implement to help drive traffic from Google Search to your site.

Fee: No Cost

Oct
8
Sat
Business Start-Up
Oct 8 @ 9:00 am – 3:30 pm
Business Start-Up @ Online
Topic: Start-Up Assistance

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!

Instructor: Dr. Jackeline Mejias-Fuertes

Fee: $ 97.00

Code: 0216

Register: Call (732) 842-8685 or     Register Online for Brookdale Community College

Oct
15
Sat
A Business Plan
Oct 15 @ 9:00 am – 12:30 pm
A Business Plan @ Online
Topic: Business Basics

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Paul Rinaldi

Fee: $ 65.00

Code: 0218

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Oct
18
Tue
Financial Management Credit Clinic For Your Business
Oct 18 @ 5:00 pm – Oct 19 @ 6:30 pm
Financial Management Credit Clinic For Your Business @ Online
Topic: Financing

As many small business owners already know, there are a lot of different aspects to consider and manage while running a successful business in the current market economy. For business owners without a financial background, the challenge of business ownership is an even more difficult undertaking. They experience missed opportunities caused by a lack of information, minimizing their potential business success. Also, in light of the Equifax data breach in 2017, establishing information security has become a priority for small business owners as well. This fully virtual clinic presents small business owners with the chance to interactively learn about a variety of tools to help foster growth and safeguard their businesses.

This two-day online “boot camp” is comprised of 3 modules focused on managing finances, forecasting sales projections, and understanding and improving business credit. It also addresses the importance of understanding and modeling financial information, which can support non-financial business owners as they strive for new levels of success.

SCHEDULE:

  • PART 1Tuesday, October 18, 2022 | 5:00pm-6:30pm
  • PART 2: Wednesday, October 19, 2022 | 5:00pm-6:30pm

During each 90-minute module, the included learning objectives will target actionable and achievable outcomes. Handouts will be provided to assist in implementing the tactics reviewed during each presentation. Interactive components will be included during the computer sessions to provide participants with hands-on experience using Excel and navigating the Federal Trade Commission website.

Module 1 – “Managing Your Small Business Finances”

(1.5 Hours – Lecture)

Financials can be intimidating, even for seasoned entrepreneurs and understanding how to use them when setting up your business for success is achievable with the right tools.

Learning Objectives

  • Understand the financial planning cycle framework for your business
  • Understand the basics of financial statements and profitability measures
  • Understand financial statements used to analyze your company’s financial health
  • Know your recordkeeping requirements for the new year

Module 2 – “Forecasting Your Sales Projections”

(1.5 Hours – Lecture)

Financial modeling can help you predict up to three years of sales figures, which may be of interest to bankers and other investors . Throughout this module, you will learn how to make accurate projections and necessary adjustments.

Learning Objectives

  • Understand financial modeling in order to predict your sales
  • How to forecast your sales

Module 3 – “Building & Improving Your Business Credit”

(1.5 Hours – Lecture)

Establishing personal credit is the foundation for building business credit. With the recent Equifax breach, it is more important than ever to understand your personal credit so that you can develop a business credit file.

Learning Objectives

  • Identify products, tools, and services available for a small business
  • Strategies to build or improve credit
  • Explain how personal finances impacts a business’ ability to get credit
  • Understand how credit reporting affects the growth of a small business
  • Identify credit reports and reporting systems used to assess credit risk
  • Explain how credit reports work

Fee: No Cost

Oct
19
Wed
Brick & Mortar Reimagined
Oct 19 @ 12:00 pm – 1:30 pm

Brick & Mortar is not dead, but it has changed and will likely never be the same. Many small businesses still need some type of physical location but what does that look like today and in the future? This session covers basic and advanced topics for leasing commercial space and also addresses changes we have seen as a result of the pandemic. There are very important questions a consultant should be asking which will set you up for success when helping clients navigate the process of securing the ideal location for their business post-pandemic and for many years to come.

Presenter: Becky Brownlee, UGA SBDC

Fee: No Cost

Oct
22
Sat
Marketing Strategies for Small Business
Oct 22 @ 9:00 am – Nov 19 @ 12:45 pm
Marketing Strategies for Small Business @ Online

Topic: Marketing

This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.

Instructor: Paul Rinaldi

4 sessions – 3.75 hours each (Saturday, Oct. 22, Oct. 29, Nov. 5, Nov. 19)

Fee: 269.00

Code: 0219

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Oct
26
Wed
Historical Financial Analysis Tool and benchmarking ratios using Excel
Oct 26 @ 4:00 pm – 5:30 pm
Topic: Financing

This presentation will focus on analyzing the financial health of a company. We will show you how to input the data and then use a prefilled example Excel spreadsheet that automatically calculates many common ratios, break-even points and compares them to industry benchmarks. We will analyze the financial health of a sample company. With this knowledge, you can help your clients understand their financials and make decisions to improve their financial standing. The spreadsheet is a free tool provided by the Northland SBDC and downloaded from our website. We have presented this tool many times at previous conferences and it has always received high marks.

Presenter: Curt Walczak, Northland SBDC (Minnesota)

Fee: No Cost

Nov
1
Tue
Showcase Your Business and Products to Shoppers Online
Nov 1 @ 12:00 pm – 1:00 pm
Topic: Marketing and Sales

To help your business stand out this holiday season, this workshop brought to you in partnership with American Express, offers strategies for building your online presence to reach new customers, optimizing your e-commerce site, and shows you how to list your products on Google. You will learn how to get started using Google’s Merchant Center to showcase products in search results. Plus, we’ll walk through how to set up an ad campaign just in time for the holiday shopping season.

Fee: No Cost

Nov
5
Sat
Business Start-Up
Nov 5 @ 9:00 am – 3:30 pm
Topic: Start-Up Assistance

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!

Instructor: Dr. Jackeline Mejias-Fuertes

Fee: $ 97.00

Code: XBUSD 001

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

 

 

Business Start-Up
Nov 5 @ 9:00 am – 3:30 pm
Topic: Start-Up Assistance

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!

Instructor: Dr. Jackeline Mejias-Fuertes

Fee: $ 97.00

Code: 0216

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Nov
12
Sat
A Business Plan
Nov 12 @ 9:00 am – 12:30 pm
A Business Plan @ Online
Topic: Business Basics

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Paul Rinaldi

Fee: $ 65.00

Code: 0218

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Nov
19
Sat
Financing A Small Business
Nov 19 @ 9:00 am – 12:00 pm
Financing A Small Business @ Online
Topic: Financing

Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, and services provided by the Small Business Development Center.

Instructor: Maggie Osmulski

Fee: $60

Code: 0217

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Dec
3
Sat
Business Start-Up
Dec 3 @ 9:00 am – 3:30 pm
Topic: Start-Up Assistance

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!

Instructor: Dr. Jackeline Mejias-Fuertes

Fee: $ 97.00

Code: 0216

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Dec
6
Tue
Design an Engaging Website for Your Business
Dec 6 @ 12:00 pm – 1:00 pm
Topic: Technology

Learn how to create a search-friendly website that drives user action and supports your goals. Whether you’re launching a new website or sprucing up an old one, this workshop will help. In this workshop, you will learn the fundamentals of what makes a strong website and explore ideas to engage potential customers.

Fee: No Cost

Dec
10
Sat
A Business Plan
Dec 10 @ 9:00 am – 12:30 pm
A Business Plan @ Online
Topic: Business Basics

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Paul Rinaldi

Fee: $ 65.00

Code: XBUSD 008

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Dec
17
Sat
Financing A Small Business
Dec 17 @ 9:00 am – 12:00 pm