Small business owners have pressing business needs but limited time available for addressing them. Courses, workshops and conferences are designed to give managers, owners and potential owners the tools to analyze and resolve business problems and to keep abreast of educational, financial, research and international trade developments.

All programs are presented by highly-qualified specialists, including government representatives, faculty, business owners, and private consultants.

Courses

Upcoming Classes…

Oct
27
Tue
Creating Video for Your Website
Oct 27 @ 6:00 pm – 9:00 pm
Creating Video for Your Website @ Online

Learn how to create impactful video content for your website and social media marketing. Engage your prospects dramatically to turn leads into sales. From planning to production to publishing, this class pieces together the skills and tools you’ll need to create desirable content to promote your brand or organization. Especially designed for small businesses and entrepreneurs on a limited budget.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 083

Register: Call (732) 842-8685 or Register Online for Brookdale Community College

Oct
28
Wed
Social Media B2C– Using Facebook and Pinterest
Oct 28 @ 6:00 pm – 9:00 pm

Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.

In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 077

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Nov
4
Wed
How to Develop an Effective Holistic Business
Nov 4 @ 6:00 pm – 9:00 pm

Launching any small business is difficult but a holistic business faces additional unique challenges. Learn how to educate and attract clients for your unique services and build a practice that sustains. Develop an effective strategic plan, market on a small budget, and learn time-management techniques. This class addresses issues for the pre-venture or in-business practitioner.

Instructor: Camille Miller, MBA, The Natural Life Business Partnership

Course fee: $59

 

Register Now

Nov
5
Thu
The Side Hustle – How to Start a Business While Working Full Time
Nov 5 @ 6:00 pm – 9:00 pm

Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.

Instructor: Karen Auld, KCA Coaching Service

Course fee: FREE

Registration is required.

Register Now

 

Nov
7
Sat
Business Start-Up Workshop
Nov 7 @ 9:00 am – 3:30 pm

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications.  Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions?  Get answers at this workshop, register today!

Instructor: Jackeline Mejias-Fuertes

FEE: $97

CODE: XBUSD 001

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

 

 

 

Nov
11
Wed
Social Media B2B Using Linkedin
Nov 11 @ 6:00 pm – 9:00 pm

Does your business provide products and services to other businesses? LinkedIn is the social network that focuses on business and professional connections.
In this workshop, participants will learn the basics and benefits to creating a presence on the platform.
An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 081

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Nov
21
Sat
Writing a Business Plan
Nov 21 @ 9:00 am – 12:30 pm

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Paul Rinaldi

FEE: $65

CODE: XBUSD 008

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Nov
24
Tue
Selling 101
Nov 24 @ 6:00 pm – 9:00 pm

No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: $59

Register Now

 

Dec
2
Wed
Maximize Your Trade Show Investment
Dec 2 @ 6:00 pm – 9:00 pm

Don’t underestimate the value of trade show and event marketing – the most powerful tools in your marketing mix for uncovering and landing new business opportunities. Find out what you don’t know about trade shows and how to choose your exhibit space, budget time and resources, promote your participation (before, during and after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow-up results.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: FREE

Registration is required.

 

Register Now

 

 

Social Media – Using Twitter and Instagram
Dec 2 @ 6:00 pm – 9:00 pm

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?

Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 082

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Dec
3
Thu
Basics of Small Business Insurance
Dec 3 @ 6:00 pm – 9:00 pm

Are you a small business owner who is operating without insurance, or under-insured, and needs to learn the basics of both insurance and risk management techniques to protect your company from catastrophic loss? Learn about the types of insurance coverage needed to build a basic insurance program and different ways to buy insurance or to self-insure.

Instructor: Sal Ricciardone, CPCU

Course fee: FREE

Registration is required.

Register Now

 

Dec
5
Sat
Business Start-Up Workshop
Dec 5 @ 9:00 am – 3:30 pm

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!

Instructor: Jackeline Mejias-Fuertes

FEE: $97

CODE: XBUSD 001

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Dec
8
Tue
Recordkeeping for Small Business
Dec 8 @ 6:00 pm – Dec 10 @ 9:00 pm

Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.

The course is 6 hours (2 sessions – 3 hours each) unless otherwise noted.

Fee: $99

Course Code: XBUSD 043

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Dec
9
Wed
Business Valuation 101
Dec 9 @ 6:00 pm – 9:00 pm

Are you selling or refinancing your business? Or just want to know what your business is worth? Valuating a business can be a complicated process. Learn about the myths and methods of the business valuation process and how to objectively identify the market value of your investment.

Instructor: Vicki Lynne Morgan, Russmor Mentoring Group

Course fee: $59

Register Now

 

Dec
19
Sat
Writing a Business Plan
Dec 19 @ 9:00 am – 12:30 pm

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Paul Rinaldi

FEE: $65

CODE: XBUSD 008

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Financing a Small Business
Dec 19 @ 1:00 pm – 4:00 pm

Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.

Instructor: Jackeline Mejias-Fuertes

FEE: $60

CODE: XBUSD 009

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Contact Us

For more information, please contact our office or call (732) 842-8685.