Small business owners have pressing business needs but limited time available for addressing them. Courses, workshops and conferences are designed to give managers, owners and potential owners the tools to analyze and resolve business problems and to keep abreast of educational, financial, research and international trade developments.
All programs are presented by highly-qualified specialists, including government representatives, faculty, business owners, and private consultants.
Courses
- COVID-19
- Business Startup
- Writing a Business Plan
- Financing Small Business
- Record Keeping
- Marketing Strategies
- Social Media Workshops
- Website Management Workshops
- Email Marketing for Small Business
- Small Business Economic Workshop
- Entrepreneur Certificate Program (ECP)
- Digital Blueprint Certificate
- Training Calendar
Upcoming Classes…
Learn how to create impactful video content for your website and social media marketing. Engage your prospects dramatically to turn leads into sales. From planning to production to publishing, this class pieces together the skills and tools you’ll need to create desirable content to promote your brand or organization. Especially designed for small businesses and entrepreneurs on a limited budget.
Instructor: Roland Reinhart
Fee: $69
Course Code: XBUSD 083
Register: Call (732) 842-8685 or Register Online for Brookdale Community College
Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.
In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.
NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.
Instructor: Susan Wilcox
Fee: $69
Course Code: XBUSD 077
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Launching any small business is difficult but a holistic business faces additional unique challenges. Learn how to educate and attract clients for your unique services and build a practice that sustains. Develop an effective strategic plan, market on a small budget, and learn time-management techniques. This class addresses issues for the pre-venture or in-business practitioner.
Instructor: Camille Miller, MBA, The Natural Life Business Partnership
Course fee: $59
Are you building a business while working fulltime? Don’t quit your day job until you until you learn the key elements you need to have in place to transition to self-employment and make your business a success.
Instructor: Karen Auld, KCA Coaching Service
Course fee: FREE
Registration is required.
If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!
Instructor: Jackeline Mejias-Fuertes
FEE: $97
CODE: XBUSD 001
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Does your business provide products and services to other businesses? LinkedIn is the social network that focuses on business and professional connections.
In this workshop, participants will learn the basics and benefits to creating a presence on the platform.
An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.
Instructor: Susan Wilcox
Fee: $69
Course Code: XBUSD 081
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Instructor: Paul Rinaldi
FEE: $65
CODE: XBUSD 008
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
No one is a born salesperson, yet we all live by selling something. Those who are motivated and committed can achieve success by learning the basics of customer relationship management and steps in the ‘Anatomy of a Sale.’ Through instruction, visual guidelines and role play, the anxiety and fear of selling disappears. You’ll discover a selling system that is easy to follow to achieve your goals and to earn sales.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
Don’t underestimate the value of trade show and event marketing – the most powerful tools in your marketing mix for uncovering and landing new business opportunities. Find out what you don’t know about trade shows and how to choose your exhibit space, budget time and resources, promote your participation (before, during and after), increase booth traffic, capture the interest of those passing by (in less than 7 seconds), qualify visitors, and get the best follow-up results.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: FREE
Registration is required.
Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?
Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.
NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.
Instructor: Susan Wilcox
Fee: $69
Course Code: XBUSD 082
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Are you a small business owner who is operating without insurance, or under-insured, and needs to learn the basics of both insurance and risk management techniques to protect your company from catastrophic loss? Learn about the types of insurance coverage needed to build a basic insurance program and different ways to buy insurance or to self-insure.
Instructor: Sal Ricciardone, CPCU
Course fee: FREE
Registration is required.
If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!
Instructor: Jackeline Mejias-Fuertes
FEE: $97
CODE: XBUSD 001
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.
The course is 6 hours (2 sessions – 3 hours each) unless otherwise noted.
Fee: $99
Course Code: XBUSD 043
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Are you selling or refinancing your business? Or just want to know what your business is worth? Valuating a business can be a complicated process. Learn about the myths and methods of the business valuation process and how to objectively identify the market value of your investment.
Instructor: Vicki Lynne Morgan, Russmor Mentoring Group
Course fee: $59
Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.
Instructor: Paul Rinaldi
FEE: $65
CODE: XBUSD 008
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.
Instructor: Jackeline Mejias-Fuertes
FEE: $60
CODE: XBUSD 009
Register: Call (732) 842-8685 or Register Online for Brookdale Community College.
Contact Us
For more information, please contact our office or call (732) 842-8685.