Small business owners have pressing business needs but limited time available for addressing them. Courses, workshops and conferences are designed to give managers, owners and potential owners the tools to analyze and resolve business problems and to keep abreast of educational, financial, research and international trade developments.

All programs are presented by highly-qualified specialists, including government representatives, faculty, business owners, and private consultants.

Courses

Upcoming Classes…

Jan
11
Sat
Business Start-up Workshop
Jan 11 @ 9:00 am – 3:30 pm

Business Start-up Workshop

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!

Instructor: Jackeline Mejias-Fuertes

FEE: $97

CODE: XBUSD 001

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Jan
14
Tue
Creating a Social Media Strategy for your Business (Held at Ocean County College)
Jan 14 @ 6:00 pm – 9:00 pm

Get your goals in gear with this new workshop! Your business social media strategy should be integrated within your overall marketing strategy.
In this workshop, participants will learn how to implement a successful social media program by focusing on goals, appropriate social media channels for target markets, creating social media calendar, implementation and return on investment. Participants to walk out the door with a strategic social media plan of action.

NOTE: If you are interested in our new Digital Blueprint Certificate, this social media workshop is the first required workshop for the Digital Blueprint Certificate Program.

Instructor: Susan Wilcox

Fee: $69

Course Code: CECI 718

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Jan
21
Tue
Recordkeeping for Small Business
Jan 21 @ 6:00 pm – 9:00 pm

The course is 6 hours (2 sessions – 3 hours each)
Tues., January 21st AND Thurs., January 23rd, 6 pm – 9 pm

Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.

Instructor: Julius Lodato / Arisay Otero-Sanchez

Fee: $99

Course Code: XBUSD 043

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jan
22
Wed
Creating a Social Media Strategy for your Business
Jan 22 @ 6:00 pm – 9:00 pm

Get your goals in gear with this new workshop! Your business social media strategy should be integrated within your overall marketing strategy.
In this workshop, participants will learn how to implement a successful social media program by focusing on goals, appropriate social media channels for target markets, creating social media calendar, implementation and return on investment. Participants to walk out the door with a strategic social media plan of action.

NOTE: If you are interested in our new Digital Blueprint Certificate, this social media workshop is the first required workshop for the Digital Blueprint Certificate program.

NOTE: If you are interested in our new Digital Blueprint Certificate, this social media workshop is the first required workshop for the Digital Blueprint Certificate Program.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 079  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Jan
25
Sat
Writing a Business Plan
Jan 25 @ 9:00 am – 12:30 pm
Writing a Business Plan @ Brookdale Community College

Writing a Business Plan

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Jackeline Mejias-Fuertes

FEE: $65

CODE: XBUSD 008

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Financing a Small Business
Jan 25 @ 1:00 pm – 4:00 pm
Financing a Small Business @ Brookdale Community College

Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.

Instructor: Jackeline Mejias-Fuertes

FEE: $60

CODE: XBUSD 009

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Jan
28
Tue
Content Marketing and Blogging (Held at Ocean County College)
Jan 28 @ 6:00 pm – 9:00 pm

Content is King and that is because content helps your website place higher in the search engine rankings, helps your business attract potential customers with valuable information and allows you to establish thought-leadership and industry expertise in your area. In this workshop participants will learn how to create content that drives sales, build an editorial calendar that will help you know when and what to write on your social media platforms and the basics of effective blogging.

An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop can count towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: CECI 724

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Feb
5
Wed
Content Marketing and Blogging
Feb 5 @ 6:00 pm – 9:00 pm

Content is King and that is because content helps your website place higher in the search engine rankings, helps your business attract potential customers with valuable information and allows you to establish thought-leadership and industry expertise in your area. In this workshop participants will learn how to create content that drives sales, build an editorial calendar that will help you know when and what to write on your social media platforms and the basics of effective blogging.

An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop can count towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 094  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Feb
8
Sat
Business Start-up Workshop (Held at Ocean County College)
Feb 8 @ 9:00 am – 3:30 pm

Business Start-up Workshop

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!

Instructor: Jackeline Mejias-Fuertes

FEE: $97

CODE: CEBM 231-01

Register: Call (732) 255-0404 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Feb
18
Tue
Social Media B2B – Using LinkedIn (Held at Ocean County College)
Feb 18 @ 6:00 pm – 9:00 pm

Does your business provide products and services to other businesses? LinkedIn is the social network that focuses on business and professional connections.

In this workshop, participants will learn the basics and benefits to creating a presence on the platform.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: CECI 721

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Feb
22
Sat
Writing a Business Plan (Held at Ocean County College)
Feb 22 @ 9:00 am – 12:30 pm
Writing a Business Plan (Held at Ocean County College) @ Ocean County College

Writing a Business Plan

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Jackeline Mejias-Fuertes

FEE: $65

CODE: CEBM 233-01

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Note: BRING Lunch – food service is not open on Saturdays

Financing a Small Business (Held at Ocean County College)
Feb 22 @ 1:00 pm – 4:00 pm
Financing a Small Business (Held at Ocean County College) @ Ocean County College

Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.

Instructor: Jackeline Mejias-Fuertes

Fee: $60

Course Code: CEBM 232-01 

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Note: BRING Lunch – food service is not open on Saturdays

Mar
3
Tue
Planning Your Website
Mar 3 @ 6:00 pm – 9:00 pm
Planning Your Website @ Brookdale Community College

Planning Your Website

Learn the biggest mistakes to avoid when building a website and what the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 075  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
7
Sat
Email Marketing for Small Business (Held at Ocean County College)
Mar 7 @ 9:00 am – 12:00 pm

You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing.

Instructor: Riina Van Rixoort

Fee: $69

Course Code: CECI 796

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Mar
10
Tue
Introduction to Search Engine Optimization (SEO)
Mar 10 @ 6:00 pm – 9:00 pm
Introduction to Search Engine Optimization (SEO) @ Brookdale Community College

Intro to Search Engine Optimization (SEO)

Your website isn’t effective if it can’t be found by the major search engines. Understand how to improve website visibility. Learn SEO best practices to follow and ask to have your website critiqued during the session.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 078

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Social Media – Using Twitter and Instagram (Held at Ocean County College)
Mar 10 @ 6:00 pm – 9:00 pm

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?

Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: CECI 725

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Mar
14
Sat
Business Start-up Workshop
Mar 14 @ 9:00 am – 3:30 pm

Business Start-up Workshop

If you are a New Jersey entrepreneur who is planning to start or has recently started a small business, this course is for you! Become more knowledgeable about the different types of business entities available along with their legal/tax implications. Learn how to register a business, examine setting up bookkeeping records, taxation, and understanding financial statements, money needs, payroll, insurance, and licensing. Do you have pressing start-up questions? Get answers at this workshop, register today!

Instructor: Jackeline Mejias-Fuertes

FEE: $97

CODE: XBUSD 001

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Mar
17
Tue
Introduction to WordPress
Mar 17 @ 6:00 pm – 9:00 pm
Introduction to WordPress @ Brookdale Community College

Intro to WordPress

33% of websites use WordPress, one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plugins to provide functionality, and we’ll make sure you know how to keep all your hard work backed up and secure.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 107

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
18
Wed
Social Media – Using Twitter and Instagram
Mar 18 @ 6:00 pm – 9:00 pm

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?

Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 082  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
19
Thu
Email Marketing for Small Business
Mar 19 @ 6:00 pm – 9:00 pm

You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing

Instructor: Riina Van Rixoort

Fee: $69

Course Code: XBUSD 089  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
24
Tue
Introduction to Search Engine Advertising
Mar 24 @ 6:00 pm – 9:00 pm
Introduction to Search Engine Advertising @ Brookdale Community College

Intro to Search Engine Advertising

Learn the basics of running text ads on search engine result pages to help your business be found by consumers. Intended for beginners, this class will explain how to start using Google Ads (formerly Google AdWords). It explains how to identify keyword phrases that consumers may use to find your business, write text ads, prepare website landing pages, and set up your first paid search engine advertising campaign.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 087

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Marketing Strategies for Small Business
Mar 24 @ 6:00 pm – 9:00 pm

Tues., March 24th, 6 pm – 9 pm
Tues., March 31st, 6 pm – 9 pm
Tues., April 7th, 6 pm – 9 pm
Tues., April 14th, 6 pm – 9 pm
Tues., April 21st, 6 pm – 9 pm

***Must Take all (5) Sessions***

This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.

Instructor: Riina Van Rixoort

Fee: $269

Course Code: XBUSD 044

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Mar
28
Sat
Marketing Strategies for Small Business (Held at Ocean County College)
Mar 28 @ 9:00 am – 3:30 pm

Sat., March 28th, 9 am – 3:30 pm
Sat., April 4th, 9 am – 3:30 pm
Sat., April 11th, 9 am – 12:00 pm
***Must Take all (3) Sessions***

This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.

Instructor: Riina Van Rixoort

Fee: $269

Course Code: CEBM 277-01

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Note: BRING Lunch – food service is not open on Saturdays.

Financing a Small Business
Mar 28 @ 1:00 pm – 4:00 pm
Financing a Small Business @ Brookdale Community College

Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.

Instructor: Jackeline Mejias-Fuertes

FEE: $60

CODE: XBUSD 009

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Writing a Business Plan
Mar 28 @ 9:00 pm – Mar 29 @ 12:30 am
Writing a Business Plan @ Brookdale Community College

Writing a Business Plan

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Jackeline Mejias-Fuertes

FEE: $65

CODE: XBUSD 008

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Mar
31
Tue
Introduction to Google Analytics
Mar 31 @ 6:00 pm – 9:00 pm
Introduction to Google Analytics @ Brookdale Community College

Intro to Google Analytics

Does your website and marketing work? Learn how to use the powerful free reporting tool (Google Analytics) to measure the effectiveness of your website and marketing efforts.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 086

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Apr
1
Wed
Social Media – Using Facebook and Pinterest
Apr 1 @ 6:00 pm – 9:00 pm

Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.

In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: XBUSD 077  

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Apr
7
Tue
Creating Video for the Web
Apr 7 @ 6:00 pm – 9:00 pm
Creating Video for the Web @ Brookdale Community College

Creating Video for the Web

Learn how to create impactful video content for your website and social media marketing. Engage your prospects dramatically to turn leads into sales. From planning to production to publishing, this class pieces together the skills and tools you’ll need to create desirable content to promote your brand or organization. Especially designed for small businesses and entrepreneurs on a limited budget.

Instructor: Roland Reinhart

Fee: $69

Course Code: XBUSD 083

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Apr
18
Sat
Writing a Business Plan
Apr 18 @ 9:00 am – 12:30 pm
Writing a Business Plan @ Brookdale Community College

Writing a Business Plan

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Jackeline Mejias-Fuertes

FEE: $65

CODE: XBUSD 008

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Financing a Small Business
Apr 18 @ 1:00 pm – 4:00 pm
Financing a Small Business @ Brookdale Community College

Interested in starting a business or expanding an existing business? Need financial assistance? This workshop will address these issues by providing information on determining money needs, SBA loans, venture capital, working with local banks, use of a business plan to secure financing, services provided by the Small Business Development Center.

Instructor: Jackeline Mejias-Fuertes

FEE: $60

CODE: XBUSD 009

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Apr
21
Tue
Social Media – Using Facebook and Pinterest (Held at Ocean County College)
Apr 21 @ 6:00 pm – 9:00 pm

Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.

In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

NOTE: If you are interested in our Digital Blueprint Certificate, this social media workshop is counted towards the Digital Blueprint Certificate Program requirements.

Instructor: Susan Wilcox

Fee: $69

Course Code: CECI 722

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Apr
25
Sat
Recordkeeping for Small Business (Held at Ocean County College)
Apr 25 @ 9:30 am – 4:00 pm

Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.

Instructor: Julius Lodato / Arisay Otero-Sanchez

Fee: $99

Course Code: CEBM 276-01 

Register: Call (732) 255-0404 or Register Online for Ocean County College.

Note: BRING Lunch – food service is not open on Saturdays.

May
20
Wed
Email Marketing
May 20 @ 6:00 pm – 9:00 pm

You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing.

Instructor: Riina Van Rixoort

Jun
20
Sat
Writing a Business Plan
Jun 20 @ 9:00 am – 12:30 pm
Writing a Business Plan @ Brookdale Community College

Writing a Business Plan

Even the most skeptical banker can be persuaded positively with a convincing business plan. Comprehensive plans include sales forecasts, market identification, resources, personnel, cash flow, and income projections. Learn how your finished plan should look, what’s to be included, which language to use and what information to present and in what format your plans are clearly convincing.

Instructor: Jackeline Mejias-Fuertes

FEE: $65

CODE: XBUSD 008

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Note: BRING Lunch – food service is not open on Saturdays

Jun
23
Tue
Recordkeeping for Small Business
Jun 23 @ 6:00 pm – 9:00 pm

Tues., June 23rd, 6 pm – 9 pm
Thurs, June 25th, 6 pm – 9 pm
The course is 6 hours (2 sessions – 3 hours each)
Tues., December 3th AND Thurs., December 5th, 6 pm – 9 pm

Gain an understanding of primary financial statements, including their development, their use, and effective methods of analysis. With hands-on instruction in business and accounting software programs, participants will learn the general accounting cycle and how it reflects business transactions.

Instructor: Julius Lodato / Arisay Otero-Sanchez

Fee: $99

Course Code: XBUSD 043 

Register: Call (732) 842-8685 or Register Online for Brookdale Community College.

Contact Us

For more information, please contact our office or call (732) 842-8685.