DEVELOP DIGITAL STRATEGIES TO MAKE YOUR BUSINESS SOAR
A MARKETING SHIFT – THE DIRECT CONNECT
There has been a transformational shift in the marketing industry. An entrepreneur’s approach in connecting with both new and existing customers/clients does not resemble the standard approaches used only a few years ago. Effective social media and digital campaigns go beyond simple posts and soft skills. They require planning and executing a strategy based on industry knowledge, research, measurable interactions, analytics and readjustments throughout the process. The Digital Blueprint Certificate, brought to you by the New Jersey Small Business Development Center at Brookdale Community College, gives entrepreneurs and small business owners the opportunity to gain skills in digital technologies, including social media and website development and optimization techniques. By creating a “Digital Blueprint”, you walk away with a strategic plan to attract and retain customers and/or clients, drive online traffic, increase revenues, and manage your brand. This certificate is awarded to students who successfully complete eight courses—six core and two electives (100% attendance required).
CREATING A “DIGITAL BLUEPRINT
THIS 24 HOUR CERTIFICATE PROGRAM EQUIPS ENTREPRENEURS AND SMALL BUSINESS OWNERS WITH THE SKILLSET NECESSARY TO PLAN, IMPLEMENT, MANAGE AND MONITOR SUCCESSFUL DIGITAL AND SOCIAL MEDIA STRATEGIES.
CORE (18 COURSE HOURS)
- SOCIAL MEDIA STRATEGY (3HRS)
- PLANNING YOUR WEBSITE (3HRS)
- INTRO TO SEARCH ENGINE OPTIMIZATION (3HRS)
- SOCIAL MEDIA B2B- USING LINKEDIN (3HRS)
- SOCIAL MEDIA B2C– USING FACEBOOK AND PINTEREST (3HRS)
- INTRO TO GOOGLE ANALYTICS (3HRS)
ELECTIVES (CHOOSE 2 -6 COURSE HOURS)
- INTRO TO MARKETING & BLOGGING (3HRS)
- SOCIAL MEDIA– USING TWITTER AND INSTAGRAM (3HRS)
- INTRO TO SEARCH ENGINE ADVERTISING (3HRS)
- CREATING VIDEO FOR THE WEB (3HRS)
Information on workshop schedules and registration
Learn about: