MARKETING STRATEGIES FOR SMALL BUSINESSES
Robert Mika and Riina Van Rixoort
This 15-hour comprehensive overview covers the complete marketing functions of a business. Learn about the marketing process, essentials of effective marketing, and the marketing mix as well as the essential elements of target marketing, marketing segmentation, types of competition, databases, and internal analysis. Identify how to position the business in the market in order to develop a marketing plan that focuses on goals and strategies. Discover how to use numbers to effectively analyze the current marketplace in creating valid pricing. Investigate how to create a customer database to help manage your business and explore how to create a viable marketing mix for your small business through advertising, promotions, and sales. This seminar ties together the entire marketing mix into a usable format for growing companies.
Course is 15 hours. (5 sessions – 3 hours each)
You must attend all 5 sessions to complete this workshop.
|DATES||2018 SPRING SCHEDULE
Mondays (5 sessions)
March 5 – April 2
6:00pm – 9:00pm
Saturdays ( 3 sessions)
February 24 & March 3, 9am-3:30pm
March 10, 9am-12pm
*NOTE: BRING Lunch – food service is not open on Saturdays
|CODE:||XBUSD 044||CEBM 277-01|
|REGISTER:||Call (732) 842-8685 or register online for Brookdale Community College.||Call (732) 255-0404 or register online for Ocean County College.|
For more information: contact our office or call 732-842-8685