Social Media Workshops

According to a survey conducted by American Express Open, the most common online marketing techniques currently being utilized by small businesses are a company website followed by social media.

The NJSBDC at Brookdale Community College is now offering e-marketing seminars to help you grow your business. Join the other small businesses who have discovered the benefits of online marketing by attending any of the up-coming seminars listed below.  The seminars will be presented by highly-qualified professionals. Furthermore, all the attendees will have the opportunity to to request FREE one-on-one counseling on the subject matter (must qualify for one-on-one training).

Digital Blueprint Certificate

Develop Digital Strategies to make your business soar! This 24-hour certificate program includes these social media workshops offered by the NJSBDC at Brookdale Community College.
Learn how you can make your own digital blueprint. — Digital Blueprint Certificate Information

 Don’t miss this opportunity to grow your business!

Creating a Social Media Strategy for your Business

Get your goals in gear with this new workshop! Your business social media strategy should be integrated within your overall marketing strategy.
In this workshop, participants will learn how to implement a successful social media program by focusing on goals, appropriate social media channels for target markets, creating social media calendar, implementation and return on investment. Participants to walk out the door with a strategic social media plan of action.

NOTE: If you are interested in our new Digital Blueprint Certificate, this social media workshop is the first required workshop for the Digital Blueprint Certificate program.

Instructor: Susan Wilcox

(Please scroll down to see list of Upcoming Classes…)

Content Marketing and Blogging

Content is King and that is because content helps your website place higher in the search engine rankings, helps your business attract potential customers with valuable information and allows you to establish thought-leadership and industry expertise in your area. In this workshop participants will learn how to create content that drives sales, build an editorial calendar that will help you know when and what to write on your social media platforms and the basics of effective blogging.
An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

Instructor: Susan Wilcox

(Please scroll down to see list of Upcoming Classes…)

Social Media B2B – Using LinkedIn

Does your business provide products and services to other businesses? LinkedIn is the social network that focuses on business and professional connections.
In this workshop, participants will learn the basics and benefits to creating a presence on the platform.
An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

Instructor: Susan Wilcox

(Please scroll down to see list of Upcoming Classes…)

Social Media B2C – Using Facebook and Pinterest

Does your business provide products and services to consumers? Facebook and Pinterest are social networks that focus on reaching the consumer and retail markets.
In this workshop, participants will learn the basics and benefits to creating a presence on these two platforms.
An overview of best practices and ample time for Q&A and how to demonstrations will be provided.

Instructor: Susan Wilcox

(Please scroll down to see list of Upcoming Classes…)

Social Media – Using Twitter and Instagram

Is your business ready to expand its social media reach to include the use of hashtags, microblogging and images?
Twitter and Instagram are social networks that focus on short messages and images that optimize the use of hashtags for search. In this workshop, participants will learn the basics and benefits of creating a presence on these two platforms. An overview of best practices and ample time for Q&A and how-to demonstrations will be provided.

Instructor: Susan Wilcox

(Please scroll down to see list of Upcoming Classes…)

Email Marketing for Small Business

You’ve built your website. Now it’s time to develop an email marketing program. Learn how to build customer loyalty, increase website traffic, and sales. Start by selecting a vendor. Develop strategies for growing your email lists. Learn how to develop compelling content. Review how to create your emails, style guidelines, and frequency of emails. Finally, assess the results of your email marketing.

Instructor: Riina Van Rixoort

(Please scroll down to see list of Upcoming Classes…)