Website Management Workshops

Digital Blueprint Certificate

Develop Digital Strategies to make your business soar! This 24 hour certificate program includes these Website Management Workshops offered by the NJSBDC at Brookdale Community College.

Learn how you can make your own digital blueprint — Digital Blueprint Certificate Information.
Don’t miss this opportunity to grow your business!

Planning Your New Website

Learn the biggest mistakes to avoid when building a website and what the search engines want. Find out how to register your domain name, choose web hosting, accept payments online, and evaluate whether to do it yourself or hire a professional.

Instructor: Roland Reinhart

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Introduction to Search Engine Optimization (SEO)

Your website isn’t effective if it can’t be found by the major search engines. Understand how to improve website visibility. Learn SEO best practices to follow and ask to have your website critiqued during the session.

Instructor: Roland Reinhart

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Introduction to WordPress

33% of websites use WordPress, one of the most popular website Content Management Systems available. You’ll learn how to set up your own website using self-hosted WordPress. We’ll explain: web hosting, installation, theme selection, plugins to provide functionality, and we’ll make sure you know how to keep all your hard work backed up and secure.

Instructor: Roland Reinhart

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Introduction to Search Engine Advertising

Learn the basics of running text ads on search engine result pages to help your business be found by consumers. Intended for beginners, this class will explain how to start using Google Ads (formerly Google AdWords). It explains how to identify keyword phrases that consumers may use to find your business, write text ads, prepare website landing pages, and set up your first paid search engine advertising campaign.

Instructor: Roland Reinhart

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Introduction to Google Analytics

Does your website and marketing work? Learn how to use the powerful free reporting tool (Google Analytics) to measure the effectiveness of your website and marketing efforts.

Instructor: Roland Reinhart

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Creating Video for the Web

Learn how to create impactful video content for your website and social media marketing. Engage your prospects dramatically to turn leads into sales. From planning to production to publishing, this class pieces together the skills and tools you’ll need to create desirable content to promote your brand or organization. Especially designed for small businesses and entrepreneurs on a limited budget.

Instructor: Roland Reinhart

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